CHGB-FM is a Canadian

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

of a classic hits music format at 97.7 FM in

Wasaga Beach Wasaga Beach (or simply Wasaga) is a town in Simcoe County, Ontario, Canada. Situated along the longest freshwater beach in the world, it is a popular summer tourist destination. It is located along the southern end of Georgian Bay, approximatel ...

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

. The station uses the on-air brand name ''97.7 Max FM''.

History

The station was licensed by the CRTC in 2006 following a failed application in 2005, and began regular broadcasting on May 18, 2007. CHGB is owned by Bayshore Broadcasting. In 2007, CHGB-FM began testing over the air on April 5 at 97.7 MHz. The station signed on the air on May 18, 2007 at 7:00 PM as ''97.7 The Beach''. From 1938 to 1992, the call sign CHGB was used by Radio Lapocatière, CHGB 1310 in La Pocatière,

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

. On April 23, 1992 at 7am, it moved to 97.5 FM and changed its call sign to CHOX-FM. CHGB does target the signal area with newcomer sister station CISO-FM in

Orillia Orillia () is a city in Ontario, Canada, about 30 km (18 mi) north-east of Barrie in Simcoe County. It is located at the confluence of Lake Couchiching and Lake Simcoe. Although it is geographically located within Simcoe County, the city is a Lis ...

, which airs an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format. But due to CISO-FM having a stronger signal, a format flip would be more likely at CHGB-FM. On January 15, 2015, Bayshore Broadcasting received CRTC approval to increase CHGB-FM's average effective radiated power (ERP) from 200 to 700 watts (maximum ERP from 347 to 700 watts) and changing the antenna's radiation pattern from directional to non-directional. All other technical parameters would remain unchanged. After playing ''97.7 Halloween FM'' stunt, on November 1, 2018, CHGB changed to their current classic hits format and branding as ''97.7 Max FM'' with the best of the 70's 80's and 90's.97.7 Max FM about us
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Previous logos

File:CHGB 97-7theBeach logo.png

References

External links

97.7 Max FM

CHGB-FM
at The History of Canadian Broadcasting by the

Canadian Communications Foundation The Canadian Communications Foundation (CCF) was a Canadian nonprofit organization which documented the history of broadcasting in Canada, particularly radio and television networks, programs and broadcasters. The organization was established in ...

* Radio stations established in 2007 HGB HGB Radio stations established in 1938 Radio stations disestablished in 1992 1938 establishments in Ontario 1992 disestablishments in Ontario 2007 establishments in Ontario {{Ontario-radio-station-stub