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CHBD-FM (92.7
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
in Regina,
Saskatchewan Saskatchewan is a Provinces and territories of Canada, province in Western Canada. It is bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, to the northeast by Nunavut, and to the south by the ...
. Owned by
Bell Media Bell Media Inc. (Canadian French, French: ) is a Canadian media conglomerate that is the mass media subsidiary of BCE Inc. (also known as Bell Canada Enterprises, the owner of telecommunications company Bell Canada). Its operations include nati ...
, it broadcasts a
country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...
format branded as '' Pure Country 92.7''. Its studios are located at 4303 Albert Street in south Regina.


History

In May 2007, the CRTC awarded licenses for new radio stations in Regina to
Standard Broadcasting Standard may refer to: Symbols * Colours, standards and guidons, kinds of military signs * Standard (emblem), a type of a large symbol or emblem used for identification Norms, conventions or requirements * Standard (metrology), an object th ...
(which, the previous month, had agreed to be sold to
Astral Media Astral Media Inc. was a Canadian media conglomerate. It was Canada's largest radio broadcaster, with 84 radio stations in eight provinces. Astral was also a major player in premium and specialty television in Canada, with 23 specialty channel ...
), and Aboriginal Voices Radio. Standard proposed a "new country" station on 92.7 FM. The station officially launched as ''Big Dog 92.7'' on February 20, 2008, under the ownership of Astral Media. Launch promotions for the new station included a 5,000-song commercial-free marathon, a station-sponsored concert featuring
Aaron Pritchett Aaron Pritchett (born August 2, 1970) is a Canadian country music singer. He had a #1 hit on the ''Billboard'' Canada Country chart with " Better When I Do", and has landed gold-certified hits with " Hold My Beer", " Dirt Road in 'Em", " When a ...
at the local Pump Roadhouse nightclub, and an on-air contest surrounding the
Alan Jackson Alan Eugene Jackson (born October 17, 1958) is an American country music singer-songwriter. He is known for performing a style widely regarded as "neotraditional country", as well as writing many of his own songs. Jackson has recorded 21 studi ...
song " Gone Country" (the first song played by the station). It was the first local competitor to the AM country station CKRM (which carries a full service country format with additional agriculture and sports-related programs). Astral Media was in turn acquired by
Bell Media Bell Media Inc. (Canadian French, French: ) is a Canadian media conglomerate that is the mass media subsidiary of BCE Inc. (also known as Bell Canada Enterprises, the owner of telecommunications company Bell Canada). Its operations include nati ...
in 2013, making CHBD-FM a sister station to CTV television station
CKCK-DT CKCK-DT (channel 2) is a television station in Regina, Saskatchewan, Canada, part of the CTV Television Network. Owned and operated by network parent Bell Media, the station maintains studios and transmitter facilities on Eastgate Drive and Sask ...
. On May 28, 2019, the station was renamed '' Pure Country 92.7'' as part of a nationwide rebranding of all Bell Media country stations.


References


External links

*
CHBD-FM
at The History of Canadian Broadcasting by the
Canadian Communications Foundation The Canadian Communications Foundation (CCF) was a Canadian nonprofit organization which documented the history of broadcasting in Canada, particularly radio and television networks, programs and broadcasters. The organization was established in ...
* HBD HBD HBD Radio stations established in 2008 2008 establishments in Saskatchewan {{Saskatchewan-radio-station-stub