CFVM-FM is a

French-language French ( or ) is a Romance language of the Indo-European family. Like all other Romance languages, it descended from the Vulgar Latin of the Roman Empire. French evolved from Northern Old Gallo-Romance, a descendant of the Latin spoken in ...

Canadian

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

located in

Amqui Amqui (; ) is a town in eastern Quebec, Canada, at the base of the Gaspé peninsula in Bas-Saint-Laurent. Located at the confluence of the Humqui and Matapédia Rivers, it is the seat of La Matapédia Regional County Municipality. The main acce ...

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

. Owned and operated by

Arsenal Media Arsenal Media is a broadcasting company based in Saint-Lambert, Quebec, Canada operating 18 radio stations. Through its various antennas, the company is able to reach more than one and a half million potential listeners in Saguenay–Lac-Saint-Jean ...

, it broadcasts on 99.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

of 23,800

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s ( class C1) using an

omnidirectional antenna In radio communication, an omnidirectional antenna is a class of antenna (electronics), antenna which radiates equal radio power in all directions perpendicular to an Cartesian coordinate system, axis (azimuthal directions), with power varying wi ...

. Previously a station with an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format from " Boom" from 2005 to February 2009, the station has now an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format and is part of the "

Rouge FM Rouge FM (or Rouge) is a network of French-language adult contemporary radio stations broadcasting throughout Quebec, Canada. Established in 1990 as RockDétente, they are owned by Bell Media. All "Rouge" stations broadcast in the same markets a ...

" network which operates across Quebec and

Eastern Ontario Eastern Ontario (census population 1,892,332 in 2021) () is a secondary region of Southern Ontario in the Canadian province of Ontario. It occupies a wedge-shaped area bounded by the Ottawa River and Quebec to the northeast and east, the St. Lawr ...

. Originally known as CFVM when it was on 1220

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

, the station moved to FM in April 2003 after 23 years on AM. The new FM signal also replaced CFVM-1, a short-lived relay in nearby

Causapscal Causapscal (; ) is a city in the Provinces and territories of Canada, Canadian province of Quebec, located in La Matapédia Regional County Municipality. It is located at the confluence of the Matapédia River, Matapédia and Causapscal Rivers, al ...

which was operational from 1997 to 2003 on 1450 kHz; that facility was previously used by the

Canadian Broadcasting Corporation The Canadian Broadcasting Corporation (), branded as CBC/Radio-Canada, is the Canadian Public broadcasting, public broadcaster for both radio and television. It is a Crown corporation that serves as the national public broadcaster, with its E ...

as a relay of what was then CBGA 1250, and is now

CBGA-FM CBGA-FM is a French-language Canadian radio station located in Matane, Quebec. Owned and operated by Société Radio-Canada, it broadcasts on 102.1 MHz with an effective radiated power of 42,930 watts ( class C1) using an omnidirectional antenn ...

102.1, in

Matane Matane () is a town on the Gaspé Peninsula in Quebec, Canada, on the south shore of the Saint Lawrence River at the mouth of the Matane River. The town is the seat for the La Matanie Regional County Municipality. In addition to Matane itse ...

. On August 18, 2011, at 4:00 p.m. EDT, all "RockDétente" stations, including CFVM, rebranded as ''

''. The last song under "RockDétente" was "

Pour que tu m'aimes encore "Pour que tu m'aimes encore" (meaning "so that you'll love me again") is a song by Canadian singer Celine Dion, from her thirteenth studio album, '' D'eux'' (1995). It was written by Jean-Jacques Goldman, and produced by Goldman and Erick Benzi. ...

" by

Celine Dion Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the "Honorific nicknames in popular music, Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had ...

, followed by a tribute of the branding. The first song under "Rouge" was "

I Gotta Feeling "I Gotta Feeling" is a song by American group the Black Eyed Peas from their fifth studio album '' The E.N.D.'' (2009). It was written by the group members with the song's producers David Guetta and Frédéric Riesterer. The song was released a ...

" by

Black Eyed Peas The Black Eyed Peas are an American musical group formed in Los Angeles in 1995, composed of rappers will.i.am, apl.de.ap and Taboo (rapper), Taboo. Fergie (singer), Fergie was a member during the height of their popularity in the 2000s, and ...

. Astral was acquired by

Bell Media Bell Media Inc. (Canadian French, French: ) is a Canadian media conglomerate that is the mass media subsidiary of BCE Inc. (also known as Bell Canada Enterprises, the owner of telecommunications company Bell Canada). Its operations include nati ...

in 2012. On February 8, 2024, Bell announced a restructuring that included the sale of 45 of its 103 radio stations to seven buyers, subject to approval by the CRTC, including CFVM, which was to be sold to Arsenal Media. On March 11, 2025 the CRTC approved the sale to

.Broadcasting Decision CRTC 2025-76
''CRTC'', March 11, 2025

References

External links

99,9 Rouge

CFVM-FM
at The History of Canadian Broadcasting by the

Canadian Communications Foundation The Canadian Communications Foundation (CCF) was a Canadian nonprofit organization which documented the history of broadcasting in Canada, particularly radio and television networks, programs and broadcasters. The organization was established in ...

* Fvm Fvm Fvm Fvm Matane Radio stations established in 1980 1980 establishments in Quebec {{Quebec-radio-station-stub