CEAT Limited (formerly, Cavi Elettrici e Affini Torino) is an Indian multinational tyre manufacturing company owned by the

RPG Group The Rama Prasad Goenka Group, commonly known as RPG Group, is an Indian industrial and services conglomerate headquartered in Mumbai. The roots of the RPG Group can be traced back to the enterprise of Ramdutt Goenka in 1820. RPG Enterprises ...

. It was established in 1924 in

Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

and acquired by

in 1982. CEAT produces over 165 million tyres a year and manufactures tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles, earth-movers,

forklift A forklift (also called industrial truck, lift truck, jitney, hi-lo, fork truck, fork hoist, and forklift truck) is a powered industrial truck used to lift and move materials over short distances. The forklift was developed in the early 20th c ...

s, tractors, trailers, and auto-rickshaws. The current capacity of CEAT tyres' plants is over 800 tonnes per day.– About us
/ref> The company has manufacturing plants in Halol (Gujarat), Butibori, Nagpur (Maharashtra), Bhandup, Mumbai (Maharashtra), Nashik (Maharashtra), Ambernath (Maharashtra), and Chennai (Tamilnadu).

History

The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924, in

. On 10 March 1958, the company was incorporated as CEAT Tyres of India, in

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

. Initially, the company collaborated with the

Tata Group The Tata Group () is an Indian multinational conglomerate group of companies headquartered in Mumbai. Established in 1868, it is India's largest business conglomerate, with products and services in over 160 countries, and operations in 100 c ...

. In 1972, the company set up a research and development unit at Bhandup. In 1981, Deccan Fibre Glass Limited was merged with the company. In 1980, Alberto, son of Virginio, sold the Cavi Elettrici e Affini Torino to investment firm SOFIT, which went on to cut jobs. Oweing to it, in 1981, the company failed in Italy and

Pirelli Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922, is the 5th-largest tyre manufacturer, and is focused on the consumer pro ...

purchased the right to the CEAT name, which it sold to

in 1983. In 1982,

acquired the company, and in 1990, the company was renamed as CEAT. In 1993, the company collaborated with

Yokohama Rubber Company is a Japanese manufacturing company based in Hiratsuka, Japan. The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing and BFGoodrich. In 1969, the company expanded to the United States ...

, to manufacture radial tyres at their

Nashik Nashik, formerly Nasik, is a city in the northern region of the Indian state of Maharashtra situated on the banks of the river Godavari, about northeast of the state capital Mumbai. Nashik is one of the Hindu pilgrimage sites of the Kumbh ...

unit. In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with

Asia MotorWorks Asia Motor Works Ltd (AMW) is an Indian automotive company that manufactures commercial vehicles, auto components, fully built vehicles and forged components. Founded in 2002, AMW has won Commercial Vehicle (CV) of the year 2008 from NDTV Pro ...

(AMW) and Kelani Tyres, to manufacture and market CEAT tyres in

Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...

. in 2006, CEAT Kelani commissioned their first Sri Lanka–based radial-tyre manufacturing unit in

Kalutara Kalutara (, ) or Kalutota is a major city in Kalutara District, Western Province, Sri Lanka. It is also the administrative capital of Kalutara District. It is located approximately south of the capital Colombo. The city holds a unique posit ...

. In 2009, AMW exited the joint-venture.In 2020, a new radial tyre factory was set up near Chennai with the initial investment of INR 14000 crore. The factory produces and supplies passenger car radial and two-wheeler radial tyres. The company exports across Asia, America and Europe.

Products

CEAT manufactures tyres for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exports

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

.Under the luxury segment in India, CEAT's products include the high performance CEAT SportDrive and CEAT SportDrive SUV that allows for an enhanced control and more comfort. For motorcycles, CEAT's SportRad tyre focuses on high speed. The CrossRad tyre, on the other hand, facilitates riding in diverse terrains. The SecuraDrive range serves the premium hatchback and Sedan categories; and the SecuraDrive SUV serves the compact SUV segment. In 2022, CEAT launched an all-terrain tyres range called CrossDrive for SUVs. CEAT's custom-built tyres were used in the sci-fi action film Kalki 2898AD for the futurist 6-tonne car Bujji.

Sponsorships and Events

In 2024, CEAT partnered with German football club

Bayer 04 Leverkusen Bayer 04 Leverkusen, officially known as Bayer 04 Leverkusen Fußball GmbH () and commonly known as Bayer Leverkusen or simply Leverkusen, is a German professional association football, football club based in Leverkusen, North Rhine-Westphalia. ...

and became the official tyre partner for the next two seasons, until 2026. CEAT is the title Sponsor for the Indian Supercross Racing League (ISRL) which brings riders from all over the world together to compete in a variety of formats and categories. CEAT organised the Cricket Rating Awards in 2023 and awarded domestic and international cricket players (both male and female). The awards were given based on the CEAT cricket rating in June 2022-May 2023. CEAT is the bat sponsor of

cricket Cricket is a Bat-and-ball games, bat-and-ball game played between two Sports team, teams of eleven players on a cricket field, field, at the centre of which is a cricket pitch, pitch with a wicket at each end, each comprising two Bail (cr ...

ers,

Rohit Sharma Rohit Sharma (born 30 April 1987) is an Indian Cricket, international cricketer and the Captain (cricket), captain of the India national cricket team, national team in One Day International, ODIs. He is also a former captain in Tests and T20 ...

, Shreyas Iyer, Shafali Verma and Harmanpreet Kaur. Currently CEAT sponsors the strategic-timeout for the

Indian Premier League The Indian Premier League (IPL) is a professional Twenty20 (T20) cricket league in India, organised by the Board of Control for Cricket in India (BCCI). Founded in 2007, it features ten city-based Professional sports league organization, fr ...

(IPL) and Women's Premier League (WPL). CEAT also launched an off road training program, called 'Enduro' that aimed to train and improve the riding skills of enthusiasts who would want to participate in competitions.

Deming Prize

The company is the first tyre company to win the

Deming Prize The Deming Prize is the longest-running national quality award and one of the highest awards in the world. It recognizes both individuals for their contributions to the field of quality and businesses that have successfully implemented exemplary s ...

(awarded in 2023)

Awards

* Sword of Honor award by British Safety Council (Awarded to Chennai and Ambernath plant) * Lighthouse Certification by World Economic Forum (awarded to Halol plant)

Anti competition practices

In April 2022, the

Competition Commission of India The Competition Commission of India (CCI) is the chief national competition regulator in India. It is a statutory body within the Ministry of Corporate Affairs and is responsible for enforcing the Competition Act, 2002 to promote competition a ...

raided the headquarters of CEAT along with other tyre companies like

Apollo Tyres Apollo Tyres Limited is an Indian multinational tyre manufacturing company headquartered in Gurugram, Haryana. It was incorporated in 1972, and its first plant was commissioned in Perambra in Thrissur, Kerala. The company now has five manufac ...

, MRF (Madras Rubber Factory) and

Continental Tyres Continental AG, commonly known as Continental and colloquially as Conti, is a German multinational Automotive industry, automotive parts manufacturing company. Headquartered in Hanover, Lower Saxony, it is the world's third-List of the largest ...

at multiple locations. Earlier in February the antitrust watch dog had released a statement about fining these tyre companies a total of Rs 1788 crores (of which CEAT fined Rs 252.16 cr.) for sharing price sensitive information among themselves to manage their cartelization of tyre prices for supplies to the public transport corporation of Haryana state. Earlier the All India Tyre Dealers Federation had complained to the Ministry of corporate affairs about this cartelization of these companies to increase the tyre prices. The ministry had then referred the case to the CCI.

References

{{reflist Tyre manufacturers of India Manufacturing companies based in Mumbai Manufacturing companies based in Turin Automotive companies of India Automotive companies of Italy RPG Group Indian brands Italian brands Manufacturing companies established in 1924 Italian companies established in 1924 1982 mergers and acquisitions Multinational companies headquartered in India Companies listed on the National Stock Exchange of India Companies listed on the Bombay Stock Exchange