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The Ed Sullivan Theater (originally Hammerstein's Theatre; later the Manhattan Theatre, Billy Rose's Music Hall, CBS Radio Playhouse No. 3, and CBS Studio 50) is a
theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences of a real or imagined event before a live audience in a specific place, often a stage. The performers may communi ...
at 1697–1699
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...
, between
53rd 53 may refer to: * 53 (number) * one of the years 53 BC, AD 53, 1953, 2053 * FiftyThree, an American privately held technology company that specializes in tools for mobile creation and visual thinking * 53rd Regiment Alabama Cavalry * 53rd Regiment ...
and 54th streets, in the
Theater District A theater district (also spelled theatre district) is a common name for a neighborhood containing a city's theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences ...
of
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. Built from 1926 to 1927 as a
Broadway theater Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), many of the extant or closed Broadway venues use or used the spelling ''Theatr ...
, the Sullivan was developed by
Arthur Hammerstein Arthur Hammerstein (December 21, 1872 – October 12, 1955) was an American songwriter, dramatist, playwright and theater manager. Biography Born and educated to a American Jews, Jewish family in New York City, Hammerstein was the son of the th ...
in memory of his father,
Oscar Hammerstein I Oscar Hammerstein I (8 May 1846 – 1 August 1919) was a German-born businessman, theater impresario, and composer in New York City. His passion for opera led him to open several opera houses, and he rekindled opera's popularity in America. He ...
. The two-level theater was designed by Herbert J. Krapp with over 1,500 seats, though the modern Ed Sullivan Theater was downsized to 370 seats . The
neo-Gothic Gothic Revival (also referred to as Victorian Gothic or neo-Gothic) is an architectural movement that after a gradual build-up beginning in the second half of the 17th century became a widespread movement in the first half of the 19th century ...
interior is a
New York City designated landmark The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and c ...
, and the building is on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
. The Ed Sullivan Theater was built in conjunction with a 13-story Gothic-style office building facing Broadway. An entrance vestibule and two lobbies lead from the main entrance on Broadway to the auditorium on 53rd Street. The auditorium was purposely designed to resemble a cathedral, unlike other structures that were designed as Broadway theaters. It has a domed ceiling with ribs, as well as walls with
stained glass Stained glass refers to coloured glass as a material or art and architectural works created from it. Although it is traditionally made in flat panels and used as windows, the creations of modern stained glass artists also include three-dimensio ...
. Though the seating arrangement and stage have been heavily modified from their original design, many of the design elements in the lobbies and auditorium are intact. Hammerstein operated the theater from 1927 to 1931, when he lost it to foreclosure. For the next five years, the theater was leased to multiple operators as both a theater and a music hall. The theater became a venue for
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
radio broadcasts in 1936, and it was converted to TV broadcasting in 1950. Under the Studio 50 name, the theater housed ''
The Ed Sullivan Show ''The Ed Sullivan Show'' is an American television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York City, New York entertainment columnist Ed Sullivan. It was replaced in September 1971 by the ''CB ...
'' from 1953 to 1971, as well as other shows such as ''
The Garry Moore Show ''The Garry Moore Show'' is the name for several separate American variety series on the CBS television network in the 1950s and 1960s. Hosted by experienced radio performer Garry Moore, the series helped launch the careers of many comedic tale ...
'' and ''
The Jackie Gleason Show ''The Jackie Gleason Show'' is a series of American network television shows that starred Jackie Gleason, which ran from 1952 to 1970, in various forms. ''Cavalcade of Stars'' Gleason's first variety series, which aired on the DuMont Televisio ...
''. Studio 50 was renamed after
Ed Sullivan Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American television host, impresario, sports and entertainment reporter, and syndicated columnist for the ''New York Daily News'' and the Chicago Tribune New York News ...
in 1967, and
Reeves Entertainment Alan Landsburg Productions (ALP), later known as Reeves Entertainment Group and Reeves Entertainment, was an independent television production company founded by Alan Landsburg in 1971. The company produced '' In Search of...'' and ''That's Incre ...
used the Sullivan in the 1980s as a broadcast facility. The Sullivan has staged CBS's ''
The Late Show The Late Show may refer to: Film * ''The Late Show'' (film), a 1977 film * ''Late Show'', a 1999 German film by director Helmut Dietl Music * ''The Late Show'' (Eddie "Lockjaw" Davis album), a 1961 live album by jazz saxophonists Eddie "Loc ...
'' franchise since 1993, first under
David Letterman David Michael Letterman (born April 12, 1947) is an American television host, comedian, writer, producer, and auto racing team owner. He hosted late-night television talk shows for 33 years, beginning with the February 1, 1982, debut of ''Late N ...
, then under
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
since 2015.


Site

The Ed Sullivan Theater is at 1697
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...
, in the
Theater District A theater district (also spelled theatre district) is a common name for a neighborhood containing a city's theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences ...
of
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. It is on the west side of Broadway between
53rd 53 may refer to: * 53 (number) * one of the years 53 BC, AD 53, 1953, 2053 * FiftyThree, an American privately held technology company that specializes in tools for mobile creation and visual thinking * 53rd Regiment Alabama Cavalry * 53rd Regiment ...
and 54th streets. The theater building's site is approximately L-shaped and covers . The site has a
frontage Frontage is the boundary between a plot of land or a building and the road onto which the plot or building fronts. Frontage may also refer to the full length of this boundary. This length is considered especially important for certain types of ...
of about on Broadway and on 53rd Street. The theater building wraps around two commercial structures of five stories each, and the surrounding area typically contains hotels and commercial buildings. Nearby locations include
Studio 54 Studio 54 is a Broadway theatre, Broadway theater and former nightclub at 254 West 54th Street (Manhattan), 54th Street in the Midtown Manhattan neighborhood of New York City, New York, U.S. Opened as the Gallo Opera House in 1927, it served ...
to the northwest,
1717 Broadway 1717 Broadway is a skyscraper in the Midtown Manhattan neighborhood of New York City. At high, it is the tallest hotel in North America. The building contains two hotels, the Courtyard New York Manhattan/Central Park below the 35th floor and th ...
to the north,
810 Seventh Avenue 810 Seventh Avenue is an office skyscraper a few blocks north of Times Square on Seventh Avenue between 52nd and 53rd streets within Midtown Manhattan in New York City, New York, U.S. It is owned by SL Green Realty Corp. after its acquisition ...
to the southeast, the
Broadway Theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences#-re, -er, American and British English spelling differences), many of the List of ...
to the south, and the
August Wilson Theatre The August Wilson Theatre (formerly the Guild Theatre, ANTA Theatre, and Virginia Theatre) is a Broadway theater at 245 West 52nd Street in the Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1925, the theat ...
to the southwest.


Design

The Ed Sullivan Theater was designed by architect Herbert J. Krapp and built by
Arthur Hammerstein Arthur Hammerstein (December 21, 1872 – October 12, 1955) was an American songwriter, dramatist, playwright and theater manager. Biography Born and educated to a American Jews, Jewish family in New York City, Hammerstein was the son of the th ...
between 1926 and 1927. The theater building consists of two major portions: a 13-story office tower on the narrow Broadway frontage, as well as the auditorium at the rear on 53rd Street. This layout was necessary because New York City building regulations of the 1920s prohibited developers from constructing offices above theaters.


Facade

The building has a facade made of brown brick and
terracotta Terracotta, also known as terra cotta or terra-cotta (; ; ), is a clay-based non-vitreous ceramic OED, "Terracotta""Terracotta" MFA Boston, "Cameo" database fired at relatively low temperatures. It is therefore a term used for earthenware obj ...
. The Broadway
elevation The elevation of a geographic location (geography), ''location'' is its height above or below a fixed reference point, most commonly a reference geoid, a mathematical model of the Earth's sea level as an equipotential gravitational equipotenti ...
of the facade contains the theater entrance and offices, and it is largely designed with Gothic-style glazed terracotta trim. The ground story is elaborately decorated with glazed terracotta blocks. The center of the ground story contains the theater entrance, which has four pairs of recessed bronze-and-glass doors. There is a modern marquee above the entrance, which since 2015 has advertised ''
The Late Show with Stephen Colbert ''The Late Show with Stephen Colbert'' is an American late-night talk show, late-night news satire, news and liberal political satire talk show hosted by Stephen Colbert, which premiered on September 8, 2015. Produced by Stephen Colbert, Spartin ...
''. To the south of the theater entrance is a pointed arch leading to the office lobby. To the north is a pointed arch and a storefront with twisted
colonette A colonnette is a small slender column, usually decorative, which supports a Beam (structure), beam or lintel. Colonnettes have also been used to refer to a feature of furnishings such as a dressing table and Grandfather clock, case clock, and eve ...
s. , Angelo's Pizza occupied the storefront to the north. The remainder of the Broadway elevation is relatively simple in design. On Broadway, the windows are divided by brick
piers Piers may refer to: * Pier, a raised structure over a body of water * Pier (architecture), an architectural support * Piers (name), a given name and surname (including lists of people with the name) * Piers baronets, two titles, in the baronetages ...
into seven
bays A bay is a recessed, coastal body of water that directly connects to a larger main body of water, such as an ocean, a lake, or another bay. A large bay is usually called a ''gulf'', ''sea'', ''sound'', or ''bight''. A ''cove'' is a small, ci ...
. There is Gothic ornamentation on the second through fifth floors and atop the facade. The 53rd Street elevation is divided into three parts from east to west: the office section, the auditorium exit, and a seven-story auditorium facade. The office section to the east is six bays wide and 13 stories high, with the windows on each story being grouped in pairs. The ground story contains a storefront and an entrance to the Ed Sullivan Theater's office lobby, while the top stories contain Gothic ornament. The auditorium exit at the center is three stories high and contains burned
stretchers A stretcher, gurney, litter, or pram is an apparatus used for moving patients who require medical care. A basic type (cot or litter) must be carried by two or more people. A wheeled stretcher (known as a gurney, trolley, bed or cart) is often ...
between the red brick. The second story of this section has a fire escape and an arched window. The third story contains a brick pattern with pulled-out bricks, as well as vertical stretchers that are arranged to resemble piers. The auditorium facade at the west is seven stories high, with six window openings on each story. An
electrical substation A substation is a part of an electrical generation, transmission, and distribution system. Substations transform voltage from high to low, or the reverse, or perform any of several other important functions. Between the generating station an ...
for the
New York City Subway The New York City Subway is a rapid transit system in New York City serving the New York City boroughs, boroughs of Manhattan, Brooklyn, Queens, and the Bronx. It is owned by the government of New York City and leased to the New York City Tr ...
exists immediately west of the auditorium.


Interior

The Ed Sullivan Theater is housed in the western portion of the L-shaped site, along 53rd Street. The
neo-Gothic Gothic Revival (also referred to as Victorian Gothic or neo-Gothic) is an architectural movement that after a gradual build-up beginning in the second half of the 17th century became a widespread movement in the first half of the 19th century ...
auditorium was purposely designed to resemble a cathedral, uniquely among structures that were designed as Broadway theaters. The theater was equipped with ventilating and heating/cooling systems that were advanced designs for the 1920s. In a report about the Ed Sullivan Theater, the
New York City Landmarks Preservation Commission The New York City Landmarks Preservation Commission (LPC) is the Government of New York City, New York City agency charged with administering the city's Historic preservation, Landmarks Preservation Law. The LPC is responsible for protecting Ne ...
(LPC) could not identify a reason why the theater was designed in the neo-Gothic style as opposed to the more common
Adam Adam is the name given in Genesis 1–5 to the first human. Adam is the first human-being aware of God, and features as such in various belief systems (including Judaism, Christianity, Gnosticism and Islam). According to Christianity, Adam ...
or neoclassical styles. The office building lobby has terrazzo-and-marble floors; plaster wall panels with marble wainscoting; a bronze mailbox; a plaster vaulted ceiling. Four elevators lead from the office lobby to the upper floors, and a stair with a cast-iron balustrade also leads up from the office lobby. The office stories were designed with high ceilings and column-free spaces. Each story was originally arranged with a narrow elevator vestibule, which has been replaced on most floors. The office stories were otherwise decorated in a utilitarian fashion. Arthur Hammerstein reportedly kept a bar room in his office. Among the tenants of the office stories are the
Mayor's Office of Film, Theatre & Broadcasting The Mayor's Office of Film, Theatre & Broadcasting (MOFTB) is the oldest film commission in the United States.New York City government The government of New York City, headquartered at New York City Hall in Lower Manhattan, is organized under the New York City Charter and provides for a Mayor–council government, mayor-council system. The Mayor of New York City, mayor is electe ...
agency on the sixth floor.


Entrance vestibule and lobbies

Generally, the vestibule and lobbies have marble floors, cast-stone wall panels, and cast-iron radiator grilles. The four double doors on Broadway lead west to a small theater vestibule, which is irregular in shape. The floor of the vestibule has marble panels in a rhombus pattern. The vestibule's walls contain
baseboard In architecture, a baseboard (also called skirting board, skirting, wainscoting, mopboard, trim, floor molding, or base molding) is usually wooden, MDF or vinyl board covering the lowest part of an interior wall. Its purpose is to cover the ...
s made of veined marble, above which are cast-stone wall panels that are designed to resemble
travertine Travertine ( ) is a form of terrestrial limestone deposited around mineral springs, especially hot springs. It often has a fibrous or concentric appearance and exists in white, tan, cream-colored, and rusty varieties. It is formed by a process ...
.; The walls contain shallow archways. The north wall contains a cast-iron radiator grille in the Gothic style, which is divided by the arches. The west wall has six bronze-and-glass doors leading to the outer lobby. The vestibule contains a Gothic-style vaulted ceiling made of plaster. Foliate
corbel In architecture, a corbel is a structural piece of stone, wood or metal keyed into and projecting from a wall to carry a wikt:superincumbent, bearing weight, a type of bracket (architecture), bracket. A corbel is a solid piece of material in t ...
s support the ribs of the ceiling, while the center of the ceiling contains a flat rectangular panel. The outer lobby is L-shaped and has Gothic design details. As in the vestibule, the outer lobby's marble floor has a rhombus pattern, while the walls have marble baseboards and cast-stone panels.; The north and south walls are each divided into three bays, with pairs of piers projecting from either wall. The center bay of the south wall has a three-sided ticket booth, while the westernmost bay on the south wall leads into the inner lobby of the auditorium. The ticket booth projects outward and contains cusped arches with windows, surrounds with Gothic details, and
finial A finial () or hip-knob is an element marking the top or end of some object, often formed to be a decorative feature. In architecture, it is a small decorative device, employed to emphasize the Apex (geometry), apex of a dome, spire, tower, roo ...
s. The north wall has cast-iron radiator grilles as well. The west wall contains metal double doors with Gothic tracery, which lead to a service alley, while the east wall contains doors from the entrance vestibule. The ceiling contains transverse ribs, which rise from columns along the north and south walls, dividing the ceiling into
coffer A coffer (or coffering) in architecture is a series of sunken panels in the shape of a square, rectangle, or octagon in a ceiling, soffit or vault. A series of these sunken panels was often used as decoration for a ceiling or a vault, al ...
s. Within each coffer, there are moldings with foliate decoration, as well as
rosette Rosette is the French diminutive of ''rose''. It may refer to: Flower shaped designs * Rosette (award), a mark awarded by an organisation * Rosette (design), a small flower design *hence, various flower-shaped or rotational symmetric forms: ** R ...
bosses. The inner lobby is rectangular and arranged on a north-south axis, approached via the outer lobby on the north. The marble floor is made of a synthetic stone that is designed to resemble rock pavement. The east and west walls are both divided into three bays by projecting shafts, composed of clusters of columns. The center bay of the west wall is slightly recessed and leads to the orchestra level of the auditorium. On either side are staircases ascending to the balcony, with Gothic-style balustrades.; The east and south walls, as well as the undersides of the west wall's staircases, contain marble baseboards, wood wainscoting, and cast-stone wall panels. The center bay of the east wall contains Gothic-style tracery that formerly flanked a statue of Arthur Hammerstein's father,
Oscar Hammerstein I Oscar Hammerstein I (8 May 1846 – 1 August 1919) was a German-born businessman, theater impresario, and composer in New York City. His passion for opera led him to open several opera houses, and he rekindled opera's popularity in America. He ...
. The statue was designed by
Pompeo Coppini Pompeo Luigi Coppini (19 May 1870 – 26 September 1957) was an Italian and American sculptor. Although his works can be found in Italy, Mexico and a number of U.S. states, the majority of his work can be found in Texas. He is particularly f ...
. The inner lobby has transverse ribs that divide the ceiling into coffers, with foliate-molded ribs that converge at rosette bosses. The coves of the ceilings are decorated with
latticework __NOTOC__ Latticework is an openwork framework consisting of a criss-crossed pattern of strips of building material, typically wood or metal. The design is created by crossing the strips to form a grid or weave. Latticework may be functional &nd ...
panels.


Auditorium

The auditorium has an orchestra level, one balcony, and a
proscenium A proscenium (, ) is the virtual vertical plane of space in a theatre, usually surrounded on the top and sides by a physical proscenium arch (whether or not truly "arched") and on the bottom by the stage floor itself, which serves as the frame ...
arch. The auditorium's width is greater than its depth, and the space is designed with plaster decorations in high
relief Relief is a sculpture, sculptural method in which the sculpted pieces remain attached to a solid background of the same material. The term ''wikt:relief, relief'' is from the Latin verb , to raise (). To create a sculpture in relief is to give ...
. Hammerstein's Theatre was originally designed with 1,265 seats. , the Ed Sullivan Theater has 370 seats. The Sullivan does not have boxes. The orchestra level was originally raked, but this rake was leveled in subsequent renovations.; The auditorium has ten
stained glass Stained glass refers to coloured glass as a material or art and architectural works created from it. Although it is traditionally made in flat panels and used as windows, the creations of modern stained glass artists also include three-dimensio ...
windows in total, depicting scenes from the elder Hammerstein's opera productions. The stained glass was removed during the run of ''
Late Show with David Letterman ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by Letterman's production com ...
'' (1993–2015), but these were subsequently restored when ''The Late Show with Stephen Colbert'' took over. The rear (west) end of the orchestra contains a promenade, which has wooden wainscoting with heraldic shields, as well as cast-stone walls.; Clustered columns divide the promenade wall into three bays with Gothic arches. The rear of the orchestra also contains a Gothic-style rail. The side walls of the orchestra contain floating corbels just below the balcony, which divide each wall into four bays. The underside of the balcony contains Gothic-style moldings, including ribs with foliate decoration and ceiling panels that resemble webs. The balcony level is divided into front and rear sections by an aisle halfway across its depth, which contains Gothic railings. The walls are divided into bays by clustered columns, which are topped by
capitals Capital and its variations may refer to: Common uses * Capital city, a municipality of primary status ** Capital region, a metropolitan region containing the capital ** List of national capitals * Capital letter, an upper-case letter Econom ...
with foliate decoration. The outermost bays have exits within pointed archways, while the center bays had stained glass windows inside pointed arches. There are four-story-tall openings near the front of the orchestra, which resemble
apsidal In architecture, an apse (: apses; from Latin , 'arch, vault'; from Ancient Greek , , 'arch'; sometimes written apsis; : apsides) is a semicircular recess covered with a hemispherical vault or semi-dome, also known as an ''exedra''. In Byzant ...
recesses with stained glass windows in them. Near the front of the orchestra, the walls curve inward toward an elliptical proscenium arch. The archway is flanked by Gothic arches with tracery, as well as clustered columns. The capitals of the columns contain foliate decoration and serve as the imposts of the arch. There is a decorated concave panel on the arch itself. The stage is in front of the arch. The original stage had hydraulic equipment that could lift sets from the basement. The
orchestra pit An orchestra pit is an area in a theatre (usually located in a lowered area in front of the stage) in which musicians perform. The orchestra plays mostly out of sight in the pit, rather than on the stage as for a concert, when providing music fo ...
in front of the stage could seat 50 musicians and could descend into the basement; the pit also had an organ. , the auditorium contains a stage that projects into the seating areas. Raised two steps above the stage, left of center, is a desk area used by
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
, host of ''The Late Show with Stephen Colbert''. Colbert's desk is made of reddish wood and is curved, with shelves to allow him to pull props from under the desk area, as well as a monitor in the desktop. Colbert's set also contains balconies above the stage area.
Louis Cato Louis Cato (born May 3, 1985) is the bandleader of the Late Show Band, the house band for ''The Late Show with Stephen Colbert''. Cato is a singer, songwriter, producer, and multi-instrumentalist who plays bass, guitar, percussion, Brass instru ...
and
the Late Show Band The Late Show Band is a band originally founded and led by Americans, American musician Jon Batiste as Stay Human. They became the house band for Stephen Colbert's late-night talk show ''The Late Show with Stephen Colbert'' on September 8, 2015. ...
, the show's in-house band, have their own area on the stage next to Colbert. The ceiling contains a dome with 30 ribs, which intersect above the center of the auditorium. Each rib contains molded foliate decorations as well as bosses. Midway up the ribs, there is a set of ten latticework grilles between the ribs. A lantern hangs from the center of the ceiling. The five-story dome was covered by ceiling panels when Letterman hosted ''The Late Show'', but they were uncovered in 2015 during Colbert's tenure.


Use as Broadway theater

Times Square became the epicenter for large-scale theater productions between 1900 and
the Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank an ...
. During the 1900s and 1910s, many theaters in Midtown Manhattan were developed by the
Shubert brothers The Shubert family was responsible for the establishment of Broadway theaters in New York City's Theater District, as the hub of the theatre industry in the United States. Through the Shubert Organization, founded by brothers Lee, Sam, and Jac ...
, one of the major theatrical syndicates of the time. The Ed Sullivan Theater in particular was developed by Arthur Hammerstein, son of
Oscar Hammerstein I Oscar Hammerstein I (8 May 1846 – 1 August 1919) was a German-born businessman, theater impresario, and composer in New York City. His passion for opera led him to open several opera houses, and he rekindled opera's popularity in America. He ...
, who went to form his own theatrical career in 1910. After Oscar died in 1919, Arthur started negotiating with
Lee Shubert Lee Shubert (born Levi Schubart; March 25, 1871 – December 25, 1953) was a Lithuanian-born American theatre owner/operator and producer. He was the eldest of three brothers of the notable Shubert family. Biography Born to a Jewish family, th ...
, one of the Shubert brothers, to develop a theater in Oscar's honor. Arthur proposed naming what is now the
Imperial Theatre The Imperial Theatre is a Broadway theater at 249 West 45th Street ( George Abbott Way) in the Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1923, the Imperial Theatre was designed by Herbert J. Krapp and ...
after his father. While Shubert rejected the proposal, the Imperial did host two Hammerstein works in its early years. One of those, ''
Rose-Marie ''Rose-Marie'' is an operetta-style musical with music by Rudolf Friml and Herbert Stothart, and book and lyrics by Otto Harbach and Oscar Hammerstein II. The story is set in the Canadian Rocky Mountains and concerns Rose-Marie La Flemme, a F ...
'', grossed enough to fund a dedicated memorial theater for Oscar Hammerstein I, which was to cost $3 million.


Development and early years

In 1926, Arthur Hammerstein paid $1.5 million for several land lots at 1697 Broadway and 213–223 West 53rd Street, near the northwest corner of these two streets. That May, Hammerstein announced plans for a "Temple of Music" in memory of his father, to be designed by Herbert Krapp in the Gothic style. In October 1926, ''Variety'' reported that Arthur planned to leave a
covenant Covenant may refer to: Religion * Covenant (religion), a formal alliance or agreement made by God with a religious community or with humanity in general ** Covenant (biblical), in the Hebrew Bible ** Covenant in Mormonism, a sacred agreement b ...
in his
will Will may refer to: Common meanings * Will and testament, instructions for the disposition of one's property after death * Will (philosophy), or willpower * Will (sociology) * Will, volition (psychology) * Will, a modal verb - see Shall and will ...
, prohibiting the theater from being renamed while it was standing. The following January, Hammerstein hired
Emmerich Kálmán Emmerich Kálmán ( ; 24 October 1882 – 30 October 1953) was a Kingdom of Hungary, Hungarian composer of operettas and a prominent figure in the development of Operetta#Austria–Hungary, Viennese operetta in the 20th century. Among his most p ...
to write the musical ''Golden Dawn'', to be played at the theater's opening, with soprano Louise Hunter as a featured performer. The theater's name was shortened to "Hammerstein's Theatre" in March 1927 because the words "Temple of Music" could not fit on playbills. Work officially began on March 21, 1927. A
cornerstone A cornerstone (or foundation stone or setting stone) is the first stone set in the construction of a masonry Foundation (engineering), foundation. All other stones will be set in reference to this stone, thus determining the position of the entir ...
-laying ceremony was held on September 30, where mayor
Jimmy Walker James John Walker (June 19, 1881November 18, 1946), known colloquially as Jimmy Walker and Beau James, was an American attorney, lyricist, and Democratic Party politician who served as the 97th mayor of New York City from 1926 until his resign ...
made a speech praising the Hammersteins. The Broadway Association donated a bronze tablet, and mementos of Oscar Hammerstein, including a silk top hat and a cigar, were placed into the cornerstone. Hammerstein's Theatre was formally dedicated on November 30, 1927. The first production at the theater was ''Golden Dawn'', which featured the American debut of
Cary Grant Cary Grant (born Archibald Alec Leach; January 18, 1904November 29, 1986) was an English and American actor. Known for his blended British and American accent, debonair demeanor, lighthearted approach to acting, and sense of comic timing, he ...
(then known by his birth name, Archie Leach) as well as the first
topless Toplessness refers to the state in which a woman's breasts, including her areolas and nipples, are exposed, especially in a public place or in a visual medium. The male equivalent is known as barechestedness. Social norms around toplessness ...
woman in a stage production in the U.S. The artist Joseph Cummings Chase designed 11 portraits of ''Golden Dawn'' cast members, which were hung in the lobby for the dedication. The theater was lavishly decorated with materials such as Czechoslovakian rugs, gold-colored mosaics, and stained glass. ''
New York Daily News The ''Daily News'' is an American newspaper based in Jersey City, New Jersey. It was founded in 1919 by Joseph Medill Patterson in New York City as the ''Illustrated Daily News''. It was the first U.S. daily printed in Tabloid (newspaper format ...
'' critic
Burns Mantle Robert Burns Mantle (December 23, 1873February 9, 1948) was an American theater critic and screenwriter. He founded the ''Best Plays'' annual publication in 1920.Chansky, Dorothy (2011)"Burns Mantle and the American Theatregoing Public" in ''T ...
likened Hammerstein's to "a vaulted temple in free Gothic", while ''
New York Daily Mirror The ''New York Daily Mirror'' was an American morning tabloid newspaper first published on June 24, 1924, in New York City by the William Randolph Hearst organization as a contrast to their mainstream broadsheets, the ''Evening Journal'' and '' ...
'' critic Robert Coleman said the theater was "just such a playhouse as the father of American grand opera would have loved". Less successful was ''Golden Dawn'', which ultimately lost money, even though it ran 184 performances into May 1928. After the end of ''Golden Dawn'' run, Arthur Hammerstein announced he would screen the Soviet film ''The Last of St. Petersburg'' at the theater, though approval of that film was delayed slightly by New York state censors. The next production to play at Hammerstein's was ''Good Boy'', which opened in September 1928; and ran 253 performances through April 1929. Hammerstein's third production was ''Sweet Adeline'', which opened in September 1929,; weeks before the Wall Street Crash of 1929. Even so, ''Sweet Adeline'' managed 235 performances before it closed in March 1930. By then, Arthur Hammerstein had lost his wealth during the financial crisis, and he hoped to recover some of his losses by staging a hit. Another issue was the fact that the office wing was not profitable because an elevated railroad line ran nearby. The remainder of 1930 brought two major
flops Floating point operations per second (FLOPS, flops or flop/s) is a measure of computer performance in computing, useful in fields of scientific computations that require floating-point calculations. For such cases, it is a more accurate measu ...
:; ''Luana'', which closed after 16 performances in September and October, and ''Ballyhoo'', which ran 68 performances from December 1930 to February 1931.


Hammerstein's bankruptcy

In February 1931, the
Manufacturers Trust Company Manufacturers Hanover Corporation was an American bank holding company that was formed as parent of Manufacturers Hanover Trust Company (MHT or, informally, Manny Hanny), a large New York City bank formed through a merger in 1961 with ancestor c ...
moved to foreclose on about $1.3 million in mortgage loans on the theater. The next month, Arthur Hammerstein filed for bankruptcy, saying that he had just $5.77 in his name, having lost $2 million in the preceding years; Hammerstein had to give up the theater to satisfy the outstanding mortgage; he blamed his misfortune on ''Luana'' and ''Ballyhoo'', as well as the decline in musical comedy. Hammerstein's bankruptcy filings described the theater and office building as the "milestone" in his bankruptcy, without which he would have still been fairly wealthy. Manufacturers Trust foreclosed on the property at an April 1931 auction, and the bank tried to sell the building unsuccessfully. Ultimately,
Laurence Schwab Laurence Schwab (1893 – May 29, 1951) was an American theater and film producer, writer, and director. He was born in Boston and attended Harvard University. His first success was as co-producer of '' The Gingham Girl'' (1922). He co-authored a ...
and
Frank Mandel Frank Mandel (1884 – April 20, 1958) was an American playwright and producer. He co-wrote several productions. Some of his works were adapted by others. Several of his collaborations were adapted into films. UCLA's libraries have a collection of ...
leased the theater for their musical shows that June, and it was renamed the Manhattan Theatre at a ceremony in August 1931. Mandel and Schwab removed some glass windows and Oscar Hammerstein's lobby statue and expanded the orchestra pit. The first musical under the new management was ''Free For All'', which opened in September 1931 and ran just 15 performances before closing. A subsequent musical, ''East Wind'', opened in October 1931 and was little more successful, run 23 performances. The Manhattan staged a third musical, ''Through the Years'', in January 1932; it lasted 20 performances. Schwab and Mandel had terminated their two-year lease by April 1932, ten months after signing the lease. That month,
Earl Carroll Earl Carroll (September 16, 1893 – June 17, 1948) was an American theatrical producer, director, writer, songwriter and composer. Early life Carroll was born in Pittsburgh, Pennsylvania in 1893. He lived as an infant in the Nunnery Hill ( Fin ...
's brother Norman S. Carroll leased the Manhattan Theatre for five years, intending to show revues there. Earl Carroll had hoped to stage a musical based on the
Austin Melford Austin Melford (1884—1971) was a British screenwriter and film director. He was the older brother of actor Jack Melford. Partial filmography Director * '' Car of Dreams'' (1935) * ''Oh, Daddy!'' (1935) * '' Radio Lover'' (1936) Screenwriter * ...
farce ''It's a Girl''. Six months later in October, Norman Carroll had relinquished his own lease on the Manhattan. The theater was again dark for an extended period. Harry Kline took over management in March 1933.


Music hall and attempted theatrical revival

In September 1933, the Stevenson Holding Company leased the Manhattan Theatre for five years from Manufacturers Trust. Stevenson planned to renovate the venue into the Manhattan Casino, a "restaurant and music hall" for 1,500 patrons. The improvements included removing the auditorium's seats and placing tables on the orchestra and balcony level. The orchestra was flattened so movable tables and chairs could be installed. Murals were installed to give the space an
old west The American frontier, also known as the Old West, and popularly known as the Wild West, encompasses the geography, history, folklore, and culture associated with the forward wave of American expansion in mainland North America that bega ...
feeling, and the main floor was equipped with a
wishing well A wishing well is a term from European folklore to describe water well, wells where it was thought that any spoken wish would be granted. The idea that a wish would be granted came from the notion that water housed deity, deities or had ...
. In addition, the space was outfitted with bars in the lobby and the basement lounge. Known tentatively as the Manhattan Casino, the planned music hall was subsequently renamed Billy Rose's Music Hall after
Billy Rose Billy Rose (born William Samuel Rosenberg; September 6, 1899 – February 10, 1966) was an American impresario, theatrical showman, lyricist and columnist. For years both before and after World War II, Billy Rose was a major force in entertainm ...
signed a lease for the Manhattan Theatre in early 1934. Clark Robinson, who decorated both
Radio City Music Hall Radio City Music Hall (also known as Radio City) is an entertainment venue and Theater (structure), theater at 1260 Sixth Avenue (Manhattan), Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York C ...
and Rose's Casino de Paree, designed alterations for the interior, though he kept the overall decorative scheme intact. Billy Rose's Music Hall opened on June 21, 1934. It was one of three theaters near 54th Street that were converted to nightclubs in the mid-1930s. The hall offered luncheons, dinners, and suppers with entertainment such as newsreels, comedies, a hundred singing waiters, and a hundred "American beauties" who doubled as hostesses. Authentic reenactments of
vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment which began in France in the middle of the 19th century. A ''vaudeville'' was originally a comedy without psychological or moral intentions, based on a comical situation: a drama ...
were also presented. Initially, the music hall was successful, and Rose decided to travel to Europe for eight weeks to obtain acts for the hall's next season. Within a month of the hall's opening, Rose was forced to fire many of the singing waiters and hostesses due to labor complaints. Mobsters became involved in the hall's operation during Rose's absence, including
Lucky Luciano Charles "Lucky" Luciano ( ; ; born Salvatore Lucania ; November 24, 1897 – January 26, 1962) was an Italian gangster who operated mainly in the United States. He started his criminal career in the Five Points Gang and was instrumental in the ...
, prompting an investigation that involved
J. Edgar Hoover John Edgar Hoover (January 1, 1895 – May 2, 1972) was an American attorney and law enforcement administrator who served as the fifth and final director of the Bureau of Investigation (BOI) and the first director of the Federal Bureau o ...
. That September, the New York City government tried to force the music hall to apply for a theatre license because the venue showed short films, even though the hall was technically registered as a
cabaret Cabaret is a form of theatrical entertainment featuring music song, dance, recitation, or drama. The performance venue might be a pub, casino, hotel, restaurant, or nightclub with a stage for performances. The audience, often dining or drinking, ...
. The same month, Rose withdrew from the hall because of disagreements over pay. In November 1934, the venue was renamed the Manhattan Music Hall. However, the venue struggled to succeed without Rose's leadership. The Manhattan Music Hall was "temporarily" shuttered in January 1935, and the hall sought to reorganize shortly afterward. After another year of failures, the Manhattan Music Hall closed permanently in January 1936 and the Hammerstein's Theatre space was used by the
Works Progress Administration The Works Progress Administration (WPA; from 1935 to 1939, then known as the Work Projects Administration from 1939 to 1943) was an American New Deal agency that employed millions of jobseekers (mostly men who were not formally educated) to car ...
(WPA) under the auspices of the "Popular Price Theater". The first WPA production to be staged at the Manhattan was ''American Holiday'', which opened on February 21, 1936, and ran for a month. This was followed by ''
Murder in the Cathedral ''Murder in the Cathedral'' is a verse drama by T. S. Eliot, first performed in 1935 (published the same year). The play portrays the assassination of Archbishop Thomas Becket in Canterbury Cathedral during the reign of Henry II in 1170. El ...
'' in March, ''Class of '29'' in May, and ''
Help Yourself Help may refer to: Arts, entertainment, and media Films * ''Help'' (2010 film), a Bollywood horror film * ''Help'' (2021 theatrical film), a British psychological thriller film * ''Help'' (2021 TV film), a TV film about the COVID-19 pand ...
'' in July 1936. , no further theatrical productions have been staged at the theater after ''Help Yourself'' closed.


Use as playhouse


CBS playhouse


Radio Theater No. 3

The
Columbia Broadcasting System CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
(CBS) tested the Manhattan Theatre's acoustics in July 1936 to determine whether it was suitable as a broadcast playhouse. The next month, CBS acquired a lease on the theater, relocating there from the
Little Theatre As the new medium of cinema was beginning to replace theater as a source of large-scale spectacle, the Little Theatre Movement developed in the United States around 1912. The Little Theatre Movement served to provide experimental centers for the d ...
. Architect
William Lescaze William Edmond Lescaze (March 27, 1896 – February 9, 1969) was a Swiss-born American architect, city planner and industrial designer. He is ranked among the pioneers of modernism in American architecture. Early life and education Lescaze wa ...
renovated the interior, keeping nearly all of Krapp's design touches, but covering many walls with smooth white panels. The magazine ''
Architectural Forum ''Architectural Forum'' was an American magazine that covered the homebuilding industry and architecture. Started in Boston, Massachusetts, in 1892 as ''The Brickbuilder'', it absorbed the magazine ''Architect's World'' in October 1938. Ownershi ...
'' praised Lescaze's work. CBS engineers also added
rock wool Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
on the floors and walls to insulate the auditorium from passing elevated and subway trains, and they added telephone and public-announcement systems. The new playhouse was tentatively known as the CBS Theatre on the Air. The radio network began broadcasting from the Manhattan in September 1936, moving in broadcast facilities it had leased in the NBC Studios at
Rockefeller Center Rockefeller Center is a complex of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in the Midtown Manhattan neighborhood of New York City. The 14 original Art De ...
. The debut broadcast was the ''
Major Bowes Amateur Hour The ''Major Bowes Amateur Hour'' was an American radio talent show broadcast in the 1930s and 1940s, created and hosted by Edward Bowes (1874–1946). Selected performers from the program participated in touring vaudeville performances, under ...
''. In February 1937, the Manhattan Theatre became CBS Radio Theater No. 3 after the network acquired the
Golden Theatre The John Golden Theatre, formerly the Theatre Masque and Masque Theater, is a Broadway theater at 252 West 45th Street ( George Abbott Way) in the Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1927, the Go ...
, which was labeled as theater number 1. The theater was subsequently known as the CBS Radio Playhouse. A ''New York Times'' reporter wrote in 1943 that the onetime memorial to Oscar Hammerstein was now "another kind of shrine" on Saturday nights. At the time, teenagers often congregated at the playhouse to hear
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
. The comedy program ''
The Fred Allen Show ''The Fred Allen Show'' was a long-running American old-time radio, radio comedy program starring comedian Fred Allen and his wife Portland Hoffa. Over the course of the program's 17-year run, it was sponsored by Linit Bath Soaps, Hellmann's and ...
'' was also broadcast at CBS Radio Theater No. 3. Manufacturers Trust sold the theater and offices in May 1944 to
Howard S. Cullman Howard S. Cullman (September 23, 1891 – June 29, 1972) was an American civil servant, philanthropist, theatrical investor, and political organizer. He served on the board of the Port Authority of New York and New Jersey for 42 years—acting as ...
and the Cullman brothers, subject to a mortgage of $400,000. CBS Radio Theater No. 3 continued to operate within the auditorium and some of the upper stories, and CBS's lease had two years remaining. By December 1945, with CBS's lease about to expire, the network was negotiating to buy the
Alvin Theatre The Neil Simon Theatre, originally the Alvin Theatre, is a Broadway theater at 250 West 52nd Street in the Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1927, the theater was designed by Herbert J. Krapp an ...
. The Cullman brothers intended to return Hammerstein's to theatrical use the following year, presenting musical comedies. Theatre Incorporated expressed interest in operating Hammerstein's. Ultimately, in June 1946, Cullman and CBS formed an agreement in which CBS could use Hammerstein's for five more years, while Cullman would present productions at the Alvin instead.


CBS Studio 50

The onetime Hammerstein's Theatre was converted for television in 1949, and it became CBS-TV Studio 50. The modifications included the addition of camera runways. Shielded television cameras had to be developed due to strong magnetic interference from equipment at a neighboring subway substation. With the conversion of Studio 50 to television use, the auditorium ceiling was painted white. By January 1950, Studio 50 was being used exclusively for television broadcasts and
AM radio AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmi ...
-television
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
s. The first TV show to be broadcast from Studio 50 was
Arthur Godfrey Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer. At the peak of his success, in the early to mid-1950s, Godfrey was heard on radio and seen on television up to six days ...
's Monday prime-time show''
Arthur Godfrey's Talent Scouts ''Arthur Godfrey's Talent Scouts'' (also known as ''Talent Scouts'') is an American radio and television variety show that ran on CBS from 1946 until 1958. Sponsored by Lipton Tea, it starred Arthur Godfrey, who was also hosting '' Arthur God ...
'', which had simulcast on radio and TV since December 6, 1948. The next production to air from Studio 50 was ''
The Jackie Gleason Show ''The Jackie Gleason Show'' is a series of American network television shows that starred Jackie Gleason, which ran from 1952 to 1970, in various forms. ''Cavalcade of Stars'' Gleason's first variety series, which aired on the DuMont Televisio ...
'', which commenced in September 1952. ''Toast of the Town'' (later renamed ''
The Ed Sullivan Show ''The Ed Sullivan Show'' is an American television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York City, New York entertainment columnist Ed Sullivan. It was replaced in September 1971 by the ''CB ...
''), hosted by newspaper columnist and impresario
Ed Sullivan Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American television host, impresario, sports and entertainment reporter, and syndicated columnist for the ''New York Daily News'' and the Chicago Tribune New York News ...
, relocated to Studio 50 in January 1953 because its previous quarters at the
Maxine Elliott Theatre Maxine Elliott's Theatre was originally a Broadway theatre at 109 West 39th Street in the Midtown Manhattan neighborhood of New York City. Built in 1908, it was designed by architect Benjamin Marshall of the Chicago-based firm Marshall and Fox, ...
were too small. Cullman and CBS decided in 1951 to swap Studio 50 and the Alvin for another three years, allowing Studio 50 to be used for television. When the lease on Studio 50 came due in 1954, CBS extended its lease for another four years. The theater and building were sold in October 1955 to a client of Walter Scott & Co., and the
Bowery Savings Bank The Bowery Savings Bank was a bank in New York City, chartered in May 1834. In 1930, it was the largest bank in the USA based on total deposits. By 1980, it had over 35 branches in the New York metropolitan area. In 1992, it was sold to H. F. A ...
placed a $600,000 loan on the property. In addition to CBS, the tenants at the time included Fred Waring & the Pennsylvanians and the
American Guild of Variety Artists The American Guild of Variety Artists (AGVA) is an American entertainment union representing performers in variety entertainment, including circuses, Las Vegas showrooms and cabarets, comedy showcases, dance revues, magic shows, theme park ...
. During the 1950s, the theater also hosted shows such as ''
The Garry Moore Show ''The Garry Moore Show'' is the name for several separate American variety series on the CBS television network in the 1950s and 1960s. Hosted by experienced radio performer Garry Moore, the series helped launch the careers of many comedic tale ...
'' and ''
The Big Payoff ''The Big Payoff'' is a daytime and primetime game show that premiered on NBC in 1951, and ended its network run on CBS in 1959. It had a brief syndication revival in 1962. NBC used ''The Big Payoff'' to replace the 15-minute show '' Miss Susan'' ...
''. Additionally, '' The Stage Show'' with
Tommy Tommy may refer to: People and fictional characters * Tommy (given name), a list of people and fictional characters * Tommy Atkins, or just Tommy, a slang term for a common soldier in the British Army * Tommy Giacomelli (born 1974), Brazilian fo ...
and
Jimmy Dorsey James Francis Dorsey (February 29, 1904 – June 12, 1957) was an American jazz clarinetist, saxophonist, composer and big band leader. He recorded and composed the jazz and pop standards " I'm Glad There Is You (In This World of Ordinary Peopl ...
featured the first national television appearances by rock music icon
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...
. By the early 1960s, Studio 50 and the neighboring Studio 52 were among CBS's busiest stages. Studio 50 was used not only for Sullivan's program but also for ''
The Merv Griffin Show ''The Merv Griffin Show'' is an American television talk show starring Merv Griffin. The series had runs on two different networks on NBC (1962–1963) and CBS (1969–1972) but is most known for its run on first-run syndication from 1965 to 1 ...
'' and several game shows. ''The Ed Sullivan Show'' hosted numerous events, including
The Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
' debut performance in the United States in 1964. Studio 50 was converted to
color Color (or colour in English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-our, -or, see spelling differences) is the visual perception based on the electromagnetic spectrum. Though co ...
in 1965, and the first color episode of ''The Ed Sullivan Show'' debuted on October 31 of that year. ''
What's My Line? ''What's My Line?'' is a Panel show, panel game show that originally ran in the United States, between 1950 and 1967, on CBS, originally in black and white and later in color, with subsequent American revivals. The game uses celebrity panelists ...
'', ''
To Tell the Truth ''To Tell the Truth'' is an American television panel show. Four celebrity panelists are presented with three contestants (the "team of challengers", each an individual or pair) and must identify which is the "central character" whose unusual ...
'', and ''
Password A password, sometimes called a passcode, is secret data, typically a string of characters, usually used to confirm a user's identity. Traditionally, passwords were expected to be memorized, but the large number of password-protected services t ...
'' also moved to Studio 50 after CBS began broadcasting regularly in color. For ''Ed Sullivan'' 20th anniversary in 1967, CBS announced plans to rename Studio 50 for Sullivan; the theater was officially renamed on December 10, 1967. By the time ''Ed Sullivan'' was canceled in 1971, it was the longest-running television show ever. ''Line'' and ''Truth'' remained at the Ed Sullivan Theater until 1971, after ''Ed Sullivan'' cancellation, when they were relocated to save money. While the rental was to expire in 1976, CBS was paying $100,000 a year for the Sullivan, which no longer had a major tenant. Afterward, the Sullivan broadcast several game shows. ''
The $10,000 Pyramid ''Pyramid'' is an American game show franchise that has aired several versions domestically and internationally. The show was developed by Bob Stewart. The original series, ''The $10,000 Pyramid'', debuted on CBS on March 26, 1973, and spawned ...
'' premiered in 1973 and continued to broadcast there after moving to
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
in 1974. Other short-lived game shows produced at the theater included ''
Musical Chairs Musical chairs, also known as Trip to Jerusalem, is a game of elimination involving players, chairs, and music. It is a staple of many parties worldwide. Gameplay A set of chairs is arranged in a circle with one fewer chair than the numbe ...
'' with singer Adam Wade (1975), some episodes of the NBC game show '' Shoot for the Stars'' with
Geoff Edwards Geoffrey Bruce Owen Edwards (February 13, 1931 – March 5, 2014) was an American television actor, game show host, and radio personality. Starting in the early 2000s, he was also a writer and broadcaster on the subject of travel. Background P ...
(1977), and '' Pass the Buck'' with
Bill Cullen William Lawrence Cullen (February 18, 1920 – July 7, 1990) was an American radio and television personality whose career spanned five decades. Known for appearing on game shows and later as a prolific game show host, he hosted 23 shows, ear ...
(1978). In addition, '' Saturday Night Live with Howard Cosell'' started broadcasting from the Sullivan in 1976. Overall, however, the Sullivan remained largely empty after the cancellation of ''The Ed Sullivan Show''.


Reeves Entertainment

By 1980, the Ed Sullivan Theater and its office wing were owned by
Bankers Life The Bankers Life and Casualty Company, doing business as Bankers Life, is a private American health insurance company headquartered in Chicago, Illinois. Founded in 1932 as a mutual life insurance company, the company has been a subsidiary of C ...
and Casualty. CBS's lease on the building was set to expire in December 1981, but the network did not seek to renew the lease. The
Nederlander Organization The Nederlander Organization, founded in 1912 by David T. Nederlander in Detroit, and currently based in New York City, is one of the largest operators of live theaters and music venues in the United States. Its first acquisition was a lease on ...
and
the Shubert Organization The Shubert Organization is a theatrical producing organization and a major owner of theatres based in Manhattan, New York City. It was founded by the three Shubert brothers — Lee, Sam, and Jacob J. Shubert — in the late 19th century. T ...
both expressed interest in leasing the Ed Sullivan Theater and turning it back into a legitimate Broadway venue. The Shuberts, which were federally prohibited from acquiring more theaters, even petitioned a federal court to lift the restriction, a sign of its interest in the Sullivan. Furthermore, by late 1981, Bankers Life announced that it would also sell the Sullivan to avoid tax penalties, since Bankers Life had to divest many of its properties under law. The Sullivan became
Teletape Studios Reeves Teletape Studios were a group of television studios located in Manhattan in New York City. Owned by Reeves Communications Corporation, it was formed in 1974 by the merger of Reeves Sound Services (a sound and video post-production company ...
, a facility for
Reeves Entertainment Alan Landsburg Productions (ALP), later known as Reeves Entertainment Group and Reeves Entertainment, was an independent television production company founded by Alan Landsburg in 1971. The company produced '' In Search of...'' and ''That's Incre ...
, in March 1982. Reeves taped the plays ''The Country Girl'' and ''
Morning's at Seven ''Morning's at Seven'' is a play by Paul Osborn. Its plot focuses on four aging sisters living in a small Midwestern United States, Midwestern town in 1928, and it deals with ramifications within the family when two of them begin to question the ...
'' there immediately after buying the theater. The company remodeled the Sullivan with a larger stage measuring . The dressing rooms were also refurbished and new lighting and soundproofing were installed. Under Reeves's management, the Sullivan hosted the sitcom ''
Kate & Allie ''Kate & Allie'' is an American sitcom television series that aired on CBS from March 19, 1984, to May 22, 1989, starring Susan Saint James and Jane Curtin as two divorced mothers who decide to live together and raise their children in the same ...
'' from 1984 to 1989. It also hosted tapings of some ''Merv Griffin Show'' episodes, ''
The Great Space Coaster ''The Great Space Coaster'' is an American live-action/animated children's television show that was broadcast in first-run syndication from 1981 to 1986. Plot ''The Great Space Coaster'' is about three young singers (Francine, Danny, and Roy) w ...
'', '' Doug Henning's World of Magic'', the early
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
talk show '' Livewire'', and a pilot of ''
The Stiller and Meara Show ''The Stiller and Meara Show'' is a 1986 television sitcom pilot featuring the comedy duo Stiller and Meara (Jerry Stiller and Anne Meara) as the deputy mayor of New York (Stiller) and his wife, a TV commercial actress (Meara). It first aired on ...
''. The
New York City Landmarks Preservation Commission The New York City Landmarks Preservation Commission (LPC) is the Government of New York City, New York City agency charged with administering the city's Historic preservation, Landmarks Preservation Law. The LPC is responsible for protecting Ne ...
(LPC) had started considering protecting the Sullivan as an official city landmark in 1982, with discussions continuing over the next several years. The LPC designated the interior as a landmark in January 1988. This was part of the LPC's wide-ranging effort to grant landmark status to Broadway theaters, which had commenced in 1987. The
New York City Board of Estimate The New York City Board of Estimate was a governmental body in New York City responsible for numerous areas of municipal policy and decisions, including the city budget, land-use, contracts, franchises, and water rates. Under the amendments eff ...
ratified the designations in March 1988.
David Niles David K. Niles (November 23, 1888 – September 28, 1952; Boston, Massachusetts) was an American political advisor who worked in the White House from 1942 to 1951 for the administrations of Franklin Roosevelt and Harry Truman. Niles was one ...
and his company 1125 Productions signed a lease in December 1989 for his
HDTV High-definition television (HDTV) describes a television or video system which provides a substantially higher image resolution than the previous generation of technologies. The term has been used since at least 1933; in more recent times, it ref ...
studio and his new Broadway show ''
Dreamtime The Dreaming, also referred to as Dreamtime, is a term devised by early anthropologists to refer to a religio-cultural worldview attributed to Australian Aboriginal religion and mythology, Australian Aboriginal mythology. It was originally u ...
''. Niles recalled that the theater resembled a "bombed-out tenement". The theater was renovated to accommodate HDTV broadcasts, the first of which took place in early 1991 with a taping of the
Seattle Opera Seattle Opera is an American opera company based in Seattle, Washington. The company's season runs from August through late May, comprising five or six operas of eight to ten performances each, often featuring double casts in major roles to all ...
. An
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
special celebrating
Phil Donahue Phillip John Donahue (December 21, 1935 – August 18, 2024) was an American media personality, writer, film producer, and the creator and host of '' The Phil Donahue Show''. The television program, later known simply as ''Donahue'', was the fir ...
's 25 years on television was taped at the Sullivan in 1992, as well as an
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
"Up Close" interview with
Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained global fame with the Beatles, for whom he played bass guitar and the piano, and shared primary songwriting and lead vocal duties with John ...
of the Beatles. In addition,
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
used the theater for election-night coverage of the
1992 United States elections Elections were held in 1992, to elect state governors, the president of the United States, and members of the 103rd United States Congress. The elections took place after the Soviet Union crumbled and the Cold War ended, as well as the redistr ...
.


''Late Show'' use


''Late Show with David Letterman''

In January 1993, after
David Letterman David Michael Letterman (born April 12, 1947) is an American television host, comedian, writer, producer, and auto racing team owner. He hosted late-night television talk shows for 33 years, beginning with the February 1, 1982, debut of ''Late N ...
switched from NBC to CBS, he considered taping his new ''
Late Show with David Letterman ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by Letterman's production com ...
'' in either Los Angeles or New York City. CBS looked at 15 theaters in New York City before buying the Ed Sullivan Theater from Winthrop Financial Associates for $4.5 million in February. Niles's ''Dreamtime'' was given four weeks to vacate, but ''Dreamtime'' closed instead because of the high cost of relocating. The rapid sale earned its broker the Henry Hart Rice Achievement Award for the Most Ingenious Deal of the Year for 1993.
Polshek Partnership Ennead Architects LLP (/ˈenēˌad/) is a New York City-based architectural firm. The firm was founded in 1963 by James Polshek, who left the firm in 2005 when it was known as Polshek Partnership. The firm's partners renamed their practice in m ...
was hired to renovate the theater, while HRH Construction managed the project. In addition, Letterman's production company
Worldwide Pants Worldwide Pants Incorporated is an American television and film production company founded and owned by comedian and talk show host David Letterman. The company was formerly headquartered at the Ed Sullivan Theater building in New York City, bu ...
was to have its offices in the theater's office building. Two hundred workers worked for twelve weeks to reconfigure the theater. To speed up approvals for the renovation, Polshek agreed to design all the modifications so they could be reversed later. Five concave sound-insulation shells were hung from an elliptical ring below the dome, concealing air-conditioning systems that kept the temperature at . Acoustic baffles were installed along the rear of the auditorium to give it an "intimate" feel, and the number of seats was reduced from 1,265 to 400. CBS removed the stained-glass windows and placed them in storage, covering the window openings with acoustic material. Since the existing interior was decayed, much of the existing plasterwork was restored or replaced. Part of the balcony railing was replaced with fiberglass, and a control room from the ''Ed Sullivan'' era was also relocated. The ''Late Show'' premiered at the Ed Sullivan Theater on August 30, 1993. The premiere of the ''Late Show'' led to a revitalization of the surrounding neighborhood, but this led to businesses being relocated or displaced due to high rents. For example, CBS evicted McGee's Pub from the Broadway storefront in 1994; the pub was replaced by a ''Late Show''-themed restaurant that closed two years after opening. The Ed Sullivan Theater was listed on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
in 1997. CBS began moving HD production equipment into the Sullivan's control room in mid-2003, but a full HD upgrade was delayed due to the layout of the theater. Ultimately, the Sullivan was refitted with cabling and equipment to broadcast HDTV in mid-2005.


''The Late Show with Stephen Colbert''

In 2014, Letterman announced that he would retire from the ''Late Show'' and that
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
would succeed him as the show's host. CBS secured tax breaks from the New York state government to keep the show at the Ed Sullivan Theater. CBS executive Richard Hart explained that Colbert was initially hesitant to use the theater, but Colbert called for a restoration of the theater after learning about the auditorium's dome. The Letterman set was removed a week after his last show on May 20, 2015, and Worldwide Pants moved out. Letterman's marquee was also removed and temporarily replaced by a banner promoting the neighboring Angelo's Pizza restaurant, featuring Colbert posing with a slice of pizza. A new Colbert marquee was installed in August 2015. The sign was designed to have a "glitzy" appearance appropriate for Broadway. CBS late-night executive Vincent Favale joked that
30 Rockefeller Plaza 30 Rockefeller Plaza (officially the Comcast Building; formerly RCA Building and GE Building) is a skyscraper that forms the centerpiece of Rockefeller Center in the Midtown Manhattan neighborhood of New York City, New York. Completed in 1933 ...
's rear marquee (for ''
The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by actor and comedian Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It i ...
'') looked like a
mall kiosk A retail kiosk (also referred to as a mall kiosk or retail merchandising unit (RMU)) is a store operated out of a merchant-supplied kiosk of varying size and shapes, which is typically enclosed with the operator located in the center and custome ...
in comparison. The auditorium was gutted during renovations. The theater's dome, which had been covered up by air ducts and sound buffers, was uncovered. The original stained-glass windows, which had been removed and placed in storage during the Letterman era, were also restored, as well as a wooden chandelier with individual stained-glass chambers. Advances in technology allowed the introduction of less intrusive sound and video equipment. The new set was described as being "intimate", with a multi-tier design, many LED lighting and video projection backdrops, and a larger desk area two steps above the orchestra. Exposed for the new show, the Sullivan's dome is lit with a digital projection system, which displays images such as a kaleidoscopic pattern with images of Colbert's face and the CBS logo. New, larger audience seats were installed, reducing the overall capacity from 461 to 370. E-J Electric also renovated the building's top four floors for Colbert's offices. ''The Late Show with Stephen Colbert'' held its first show at the Ed Sullivan Theater on September 8, 2015. ''The Late Show'' went in production hiatus in March 2020 due to the
COVID-19 pandemic in New York City The first case of the COVID-19 pandemic in New York City was confirmed on March 1, 2020, though later research showed that the novel coronavirus had been circulating in New York City since January, with cases of community transmission confirme ...
, ultimately broadcasting remotely. ''The Late Show'' returned to in-studio production on August 10, 2020, but using a smaller, secondary set modeled after Colbert's personal office (with a window showing a view similar to the auditorium's main backdrop), and still having guests appear remotely. ''The Late Show'' returned to the auditorium with a studio audience on June 14, 2021. Despite subsequent increases in COVID-19 cases, Colbert said in January 2022 that he would continue to broadcast from the Ed Sullivan Theater rather than from an upper-story office.


Other productions

Besides ''The Late Show'', the Ed Sullivan Theater has occasionally staged other productions since 1993. ''
The Rosie O'Donnell Show ''The Rosie O'Donnell Show'' is an American daytime variety show, variety television talk show created, hosted, and produced by actress and comedian Rosie O'Donnell. It premiered on June 10, 1996, and concluded after six seasons on June 27, 200 ...
'' was broadcast from the theater for a week in October 1996 when several eighth-floor studios at NBC's
30 Rockefeller Center 30 Rockefeller Plaza (officially the Comcast Building; formerly RCA Building and GE Building) is a skyscraper that forms the centerpiece of Rockefeller Center in the Midtown Manhattan neighborhood of New York City, New York. Completed in 1933 ...
headquarters experienced complications from an electrical fire. An early incarnation of ''
CBS This Morning ''CBS This Morning'' (''CTM'') is an American morning television program that aired on CBS from November 30, 1987 to October 29, 1999, and again from January 9, 2012 to September 6, 2021. On November 1, 1999, the original incarnation was repla ...
'' broadcast a week of shows from the theater in May 1995, while ''Late Show'' was taping in London. In the early 21st century, during the ''Late Show with David Letterman'' run, the top of the theater's marquee hosted concerts by several musicians, starting with the band
Bon Jovi Bon Jovi is an American Rock music, rock band formed in Sayreville, New Jersey in 1983. The band consists of singer Jon Bon Jovi, keyboardist David Bryan, drummer Tico Torres, guitarists John Shanks and Phil X, percussionist Everett Bradley ...
on June 13, 2000. Subsequent appearances included
Dave Matthews Band Dave Matthews Band (also known as DMB) is an American rock band from Charlottesville, Virginia. The band's lineup consists of Dave Matthews (lead vocals, guitar), Stefan Lessard (bass), Carter Beauford (drums), Tim Reynolds (lead guitar), R ...
on July 15, 2002;
Audioslave Audioslave was an American Rock music, rock supergroup (music), supergroup formed in Glendale, California, in 2001. The four-piece band consisted of Soundgarden's lead singer and rhythm guitarist Chris Cornell with Rage Against the Machine memb ...
on November 25, 2002;
Phish Phish is an American rock band formed in Burlington, Vermont, in 1983. The band consists of guitarist Trey Anastasio, bassist Mike Gordon, drummer Jon Fishman, and keyboardist Page McConnell, all of whom perform vocals, with Anastasio being the ...
on June 21, 2004;
Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained global fame with the Beatles, for whom he played bass guitar and the piano, and shared primary songwriting and lead vocal duties with John ...
on July 15, 2009; and
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
and
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
in June 2010. The Sullivan also hosted finales for the reality game show ''
Survivor Survivor(s) may refer to: * one who survives Arts, entertainment and media Fictional entities * Survivors, characters in the 1997 KKnD series#Armies, ''KKnD'' video-game series * ''The Survivors'', or the ''New Survivors Foundation'', a fictional ...
'', starting with '' Survivor: The Amazon'' in 2003, after a live finale outdoors in
Central Park Central Park is an urban park between the Upper West Side and Upper East Side neighborhoods of Manhattan in New York City, and the first landscaped park in the United States. It is the List of parks in New York City, sixth-largest park in the ...
was canceled due to rain. On February 9, 2014, the 50th anniversary of the Beatles' first ''Ed Sullivan'' performance,
CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
hosted a roundtable discussion at the theater, moderated by Anthony Mason. A replica of the marquee to the theater as it looked the night of the original performance also covered up the ''Late Show'' marquee over the weekend. ''CBS This Morning'' temporarily relocated to the Sullivan during March 2020 after its normal facilities at the
CBS Broadcast Center The CBS Broadcast Center is a television and radio production facility located on the West Side of Midtown Manhattan in New York City. It is CBS's main East Coast of the United States, East Coast production hub, similar to Radford Studio Cen ...
were shut down during the COVID-19 pandemic, placing a desk used from a recent CBS News presidential debate broadcast atop the ''Late Show'' stage.; ; ;


See also

*
List of Broadway theaters There are 41 active Broadway theaters listed by The Broadway League in New York City, as well as eight existing structures that previously hosted Broadway theatre. Beginning with the first large long-term theater in the city, the Park Theatre ...
*
List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets The New York City Landmarks Preservation Commission (LPC), formed in 1965, is the Government of New York City, New York City governmental commission that administers the city's Landmarks Preservation Law. Since its founding, it has designated ove ...
*
National Register of Historic Places listings in Manhattan from 14th to 59th Streets This is intended to be a complete list of properties and districts listed on the National Register of Historic Places on Manhattan Island, the primary portion of the New York City borough of Manhattan Manhattan ( ) is the most densely po ...


References


Notes


Citations


Sources

* * * * * * * *


External links

*
Ed Sullivan Theater
at edsullivan.com
Ed Sullivan Theater
at nyc.com
Ed Sullivan Theater
at newyorkcitytheatre.com {{Authority control 1927 establishments in New York City Arthur Godfrey Broadway (Manhattan) CBS television studios Former Broadway theatres The Late Show (franchise) Midtown Manhattan New York City Designated Landmarks in Manhattan New York City interior landmarks Theatres completed in 1927 Theatres in Manhattan Theatres on the National Register of Historic Places in Manhattan 1920s architecture in the United States