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The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the
Marketing Research Association The Marketing Research Association (MRA) merged with Council of American Survey Research Association (CASRO) to form the Insights Association in 2017. History MRA was a 501(c)(6) non-profit, membership trade association, incorporated in New ...
(MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. As of 2023, it has six U.S. regional chapters and one Canadian chapter. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics (last updated December 2022), a code that sets the standards of professional and ethical conduct for all IA members and the research and data analytics industry and profession. Through its subsidiary CIRQ (Certification Institute for Research Quality) that was established in 2009, IA provides assessment and certification services to market research firms seeking certification to
ISO The International Organization for Standardization (ISO ; ; ) is an independent, non-governmental, international standard development organization composed of representatives from the national standards organizations of member countries. Me ...
quality standards, specifically 20252:2019 (market research standard) and ISO/IEC 27001:2022 and ISO/IEC 27701:2019 (information security standard). IA has a full-time Washington, DC–based lobbyist who monitors legislative and regulatory activity on the Federal and state level that may potentially impact insights business practices.


See also

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American Association for Public Opinion Research The American Association for Public Opinion Research (AAPOR) is a professional organization of more than 2,000 public opinion and survey research professionals in the United States and from around the world, with members from academia, media, gover ...
(AAPOR) *
ESOMAR ESOMAR is a global professional association for market research and insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the orig ...
(European Society for Opinion and Marketing Research) *
World Association for Public Opinion Research The World Association for Public Opinion Research (WAPOR) is an international professional association of researchers in the field of survey research. It is a member organization of the International Science Council. History Established in 194 ...
(WAPOR) *
European Survey Research Association ''Survey Research Methods'' (''SRM'') is a peer-reviewed academic journal on survey methodology published by the European Survey Research Association. The journal publishes articles in English discussing methodological issues of survey research. ...
(ESRA)


References

{{reflist Professional associations based in the United States Trade associations based in the United States