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Bónus () is an Icelandic
Bónus (Iceland) website (in Icelandic)Bónus (Faroe Islands) website (in Faroese)
No frills Supermarkets of Iceland Retail companies established in 1989 1989 establishments in Iceland Companies based in Reykjavík 1990s establishments in the Faroe Islands {{Iceland-company-stub
Bónus () is an Icelandic no-frills
A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term " frills" originally refers to a style of fabric decoration. Something offered to customers for no additional ...
supermarket chain owned by Hagar
According to the Book of Genesis, Hagar is an Egyptian slave, a handmaiden of Sarah (then known as ''Sarai''), whom Sarah gave to her own husband Abram (later renamed Abraham) as a wife to bear him a child. Abraham's firstborn son, through Haga ...
. Bónus operates thirty-three stores in Iceland, eight stores in the Faroe Islands, and one store in Denmark. It follows the no-frills format of limited hours, simple shelves, and having a giant fridge instead of chiller cabinets.
History
Bónus was started byJón Ásgeir Jóhannesson
Jón Ásgeir Jóhannesson (born 27 January 1968 in Reykjavík) is an Icelandic businessman and former CEO of Baugur Group.
Early career
Jón Ásgeir's parents were Jóhannes Jónsson (1940–2013) and Ása Karen Ásgeirsdóttir (1942-), who bo ...
and his father, Jóhannes Jónsson
Jóhannes Jónsson (31 August 1940 – 27 July 2013) was an Icelandic businessman and one of the founders of the investment company Baugur Group, which applied for bankruptcy protection in February 2009. His warm public personality and co-foundi ...
, with the first store in Skútuvogur street in Reykjavík
Reykjavík is the Capital city, capital and largest city in Iceland. It is located in southwestern Iceland on the southern shore of Faxaflói, the Faxaflói Bay. With a latitude of 64°08′ N, the city is List of northernmost items, the worl ...
in April, 1989. Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup
Hagkaup () is an Icelandic hypermarket chain owned by retail company Hagar. Its concept is wide selection of food and non-food products including clothing, electronics, entertainment, seasonal goods and toys.
History
Founded in 1959 by Pálmi ...
, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur. In 1994, the company began expanding into the Faroe Islands.
''Bónus'' and ''Hagkaup'' are now both owned by ''Baugur Groups subdivision Hagar
According to the Book of Genesis, Hagar is an Egyptian slave, a handmaiden of Sarah (then known as ''Sarai''), whom Sarah gave to her own husband Abram (later renamed Abraham) as a wife to bear him a child. Abraham's firstborn son, through Haga ...
.
References
External links
Bónus (Iceland) website (in Icelandic)
No frills Supermarkets of Iceland Retail companies established in 1989 1989 establishments in Iceland Companies based in Reykjavík 1990s establishments in the Faroe Islands {{Iceland-company-stub