Byredo is a Swedish company that produces luxury fragrances, leather goods, and accessories.

History

Byredo was founded in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

in 2006 by Ben Gorham. The name Byredo is a

portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.

of "by redolence". The first fragrance released was Green (sage, orange and musk). In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.Manzanita buys majority stake in Byredo
1 May 2013 This company was invested in

Diptyque Diptyque Paris is a French Aroma compound, luxury fragrance brand headquartered in Paris, Paris, France. Founded on 34 Boulevard Saint-Germain by a trio of designers: Yves Coueslant (French, a stage designer), Christiane Gautrot (French, an interi ...

and Malin + Goetz, and also owns Space NK. In 2015, Byredo opened a second store, in New York's

Soho SoHo, short for "South of Houston Street, Houston Street", is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, art installations such as The Wall ...

. Its first collection of

handbag A handbag, commonly known as a purse in North American English, is a handled medium-to-large bag used to carry personal items. It has also been called a pocketbook in parts of the U.S. Terminology The term "purse" originally referred to a smal ...

s and other accessories debuted at the 2017

Paris Fashion Week Paris Fashion Week (, commonly ) is a series of designer presentations held semi-annually in Paris, France, with spring/summer and autumn/winter events held each year. Dates are determined by the Fédération de la Haute Couture et de la Mode. Pa ...

.Founder Ben Gorham continues to push Byredo out of its comfort zone.
LAUREN JOSEPH,

Surface magazine ''Surface'' is an American publication covering design, architecture, fashion, culture and travel; with print and digital publications. The publication has an online presence through the ''Design Dispatch'' daily newsletter, as well as through ...

, October 20, 2017 In May 2022,

Puig Puig () is a word and surname of Catalan origin, meaning "hill" or "peak". The word derives from Latin ''podium'' meaning "balcony". Geographical features * Puig-l'agulla, a mountain of Catalonia * Puig de l'Àliga (Sant Pere de Torelló), a mo ...

acquired a majority stake in Byredo. In November 2023, Byredo launched fine jewelry as a new permanent category for the brand. In May 2022, Spanish conglomerate Puig acquired a majority stake in Byredo. The acquisition is intended to bolster Puig's high-end luxury portfolio, with Byredo's founder, Ben Gorham, continuing as a shareholder and chief creative officer.

Collaborations

Byredo released products in collaboration with perfumer Jérôme Epinette (2016), photographers

Inez and Vinoodh Inez van Lamsweerde (born 25 September 1963) and Vinoodh Matadin (born 29 September 1961) are a Dutch-American fashion photographer duo, whose work has been featured in fashion magazines and advertising campaigns. They also produce independent a ...

(2016), designer

Virgil Abloh Virgil Abloh (; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. A trained architect, Abloh founded his own line of luxury streetwear clothing under the moniker Pyrex Vision in 2012, which he transfor ...

(2018), furniture company

IKEA IKEA ( , ) is a Multinational corporation, multinational conglomerate (company), conglomerate founded in Sweden that designs and sells , household goods, and various related services. IKEA is owned and operated by a series of not-for-profit an ...

(2020), makeup artist

Isamaya Ffrench Isamaya Ffrench (born 9 April 1989) is a British make-up artist and creator of wearable art. She has worked on fashion editorials for several major publications, including ''Vogue'', ''Dazed'', '' W'' magazine and ''Love''. Her subjects have incl ...

(2020) and US rapper

Travis Scott Jacques Bermon Webster III (born April 30, 1991), known professionally as Travis Scott (formerly stylized as Travi$ Scott), is an American rapper, singer, songwriter, and record producer. Scott has had five number-one hits on the U.S. ''Bil ...

(2021).

References

External links

Byredo
{{Perfume Cosmetics companies of Sweden Luxury brands Perfume houses Swedish brands 2006 establishments in Sweden Manufacturing companies based in Stockholm Niche perfumes 21st-century establishments in Stockholm