By Far (stylized in

all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...

) is a Bulgarian luxury

ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...

and

leather Leather is a strong, flexible and durable material obtained from the tanning (leather), tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffal ...

goods brand. It was founded in 2016 by Valentina Ignatova, Denitsa Bumbarova and Sabina Gyosheva, who also serves as the company's

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

, in

Sofia Sofia is the Capital city, capital and List of cities and towns in Bulgaria, largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain, in the western part of the country. The city is built west of the Is ...

. By Far primarily operates online, but it also has three

flagship A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...

brick-and-mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...

stores in Los Angeles, Shanghai and Beijing. Its products are designed between Sofia,

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

and

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, and are sold through more than 300 retailers worldwide, including

Galeries Lafayette Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates a number of locations in France and other countries ...

Selfridges Selfridges, also known as Selfridges & Co., is a chain of upmarket department stores in the United Kingdom that is operated by Selfridges Retail Limited. It was founded by Harry Gordon Selfridge in 1908. The historic Daniel Burnham-designed Self ...

Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain founded in 1861 by Joseph Bloomingdale and Lyman Bloomingdale. It was acquired by Federated Department Stores in 1930, which purchased the Macy's department store chain in 1994, ...

Nordstrom Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...

Net-a-Porter YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti (businessman), Federico Marchetti ...

Farfetch Farfetch is a British e-commerce company focused on luxury clothing and beauty products. It operates as a digital marketplace that sells products from several hundred brands, boutiques and department stores from around the world. In January 2024 ...

and

Harrods Harrods is a Listed building, Grade II listed luxury department store on Brompton Road in Knightsbridge, London, England. It was designed by C. W. Stephens for Charles Digby Harrod, and opened in 1905; it replaced the first store on the ground ...

History

Founded in 2016 by Sabina Gyosheva, Valentina Ignatova and Denitsa Bumbarova, By Far emerged from an idea conceived in 2015 when Bumbarova's spouse, commissioned for a solar panel installation at a shoe factory in the Bulgarian town of

Peshtera Peshtera ( , sometimes transliterated as ''Peštera'') is a town in the Rhodope Mountains, southern Bulgaria. It is located in Pazardzhik Province near the towns of Batak and Bratsigovo. The town is the third largest in the province after Paza ...

, presented her with production cost details for leather shoes. The brand's name, By Far, is an

amalgamation Amalgamation is the process of combining or uniting multiple entities into one form. Amalgamation, amalgam, and other derivatives may refer to: Mathematics and science * Amalgam (chemistry), the combination of mercury with another metal **Pan ama ...

of the initials of the co-founders' sons: Filip, Alek, and Roman. Shortly after its inception, By Far began selling its shoes at a temporary pop-up store in London. Within one year, By Far's shoes were stocked by 35

high-end In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in con ...

stores across the world. In 2018, By Far added leather bags to its product portfolio. By 2022, By Far's accessories had brought in over 30 million in annual revenue. In the same year, the company opened its first

flagship store A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...

at 8408

Melrose Place ''Melrose Place'' is an American prime-time television soap opera that aired on Fox from July 8, 1992, to May 24, 1999, for seven seasons. The show follows the lives of a group of young adults living in an apartment complex in West Hollywood, ...

in Los Angeles, as well as a second one in

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

. In 2022, By Far launched its debut fragrance, Daydream, alongside a short film starring

Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, socialite and media personality. She rose to fame in the reality television show ''Keeping Up with the Kardashians,'' in which she starred for 20 seasons and nearly 15 years ...

. In 2023, By Far opened a second store in China, in

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

, and launched its fragrance collection at fifteen

stores across the United States. That same year, By Far expanded into

clothing.

Collaborations

In 2020, By Far released a

circular Circular may refer to: * The shape of a circle * ''Circular'' (album), a 2006 album by Spanish singer Vega * Circular letter (disambiguation), a document addressed to many destinations ** Government circular, a written statement of government pol ...

collection of reworked pieces in collaboration with French

second-hand Used goods, also known as secondhand goods, are any item of personal property that have been previously owned by someone else and are offered for sale not as new, including metals in any form except coins that are legal tender. Used goods may ...

platform Vestiaire Collective. In 2021, By Far collaborated with American celebrity stylist Mimi Cuttrell, and released a capsule collection of nine handbag and shoe pieces.

References

External links

* {{DEFAULTSORT:Far, By Bulgarian companies established in 2016 Clothing companies established in 2016 Retail companies established in 2016 2010s fashion 2020s fashion High fashion brands Companies based in Sofia Leather manufacturers