''Buy It Now'' is a business

reality television series Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

where people pitch their product ideas to investors and potential customers for the chance to have their products sold on

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

. It is hosted by J. B. Smoove. The show is by

Studio Lambert Studio Lambert is a British television production company based in London, Manchester, Glasgow and Los Angeles. It creates and produces scripted and unscripted programs for British and American broadcasters, cable networks and streaming platform ...

and

Amazon MGM Studios Amazon MGM Studios is an American film and television production and distribution company owned by Amazon, and headquartered at the Culver Studios complex in Culver City, California. Launched on November 16, 2010, it took its current name on O ...

, with executive production by Susan House, Jack Burgess, Tim Harcourt, and Stephen Lambert.

Premise

The Wall Street Journal has described the show as "''

Shark Tank ''Shark Tank'' is an American business Reality television#Investments, reality television series that premiered on August 9, 2009, on American Broadcasting Company, ABC.Hibberd, James (May 10, 2012)Dancing,' 'Bachelor,' and a bigger 'Shark Tank ...

'' meets

Home Shopping Network HSN, Inc. an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the QVC Group (formerly Qurate Retail Group), which also owns Catalog merchant, catalog company Cornerstone Brands. It is ...

". Contestants have 90 seconds to convince a live studio audience of 100 everyday customers, as well as a panel of three esteemed judges, to take a liking with their products. If the contestant has 10 green lights or above, after announcing about the products price, and getting two approvals from the panel, their product will be sold and featured in the "Buy It Now" store on

. One contestant from each episode also wins $20,000.

Episodes

References

2020s American reality television series 2024 American television series debuts Amazon Prime Video original programming Business-related television series Television series by All3Media Television series by Amazon MGM Studios {{US-reality-tv-stub