WGUE (1180

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a commercial AM

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Turrell, Arkansas Turrell is a city in Crittenden County, Arkansas, United States. Per the 2020 census, the population was 517. Geography Turrell is located in northern Crittenden County and is bordered by the town of Gilmore to the north. Turrell is located o ...

, serving the

Memphis metropolitan area The Memphis–Clarksdale–Forrest City Combined Statistical Area, TN–MS–AR (CSA) is the commercial and cultural hub of the Mid-South or Ark-Miss-Tenn. The census-defined combined statistical area covers eleven counties in three states, Tenne ...

. WGUE is owned by Butron Media Corporation and airs a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Legion Road in

West Memphis, Arkansas West Memphis is the largest city in Crittenden County, Arkansas, United States. The population was 24,520 at the 2020 United States census, 2020 census, ranking it as the state's 20th largest city. It is part of the Memphis metropolitan area, an ...

. WGUE broadcasts with 5,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s by day. But because

AM 1180 The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1180 kHz: 1180 AM is United States clear-channel frequency; List of broadcast station classes, Class A status is held by WHAM (AM), WHAM in Rochester, ...

is a clear channel frequency reserved for Class A WHAM in

Rochester, New York Rochester is a city in and the county seat, seat of government of Monroe County, New York, United States. It is the List of municipalities in New York, fourth-most populous city and 10th most-populated municipality in New York, with a populati ...

, WGUE must drastically reduce power at night to 26 watts (during

critical hours Critical hours for radio stations is the time from sunrise to two hours after sunrise, and from two hours before sunset until sunset, local time. During this time, certain American radio stations may be operating with reduced power as a result of Se ...

it operates with 3,500 watts). WGUE programming is also heard in the Memphis area on an FM

translator station A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

at 99.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

History

In April 1987, the station first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as WPLX. It was a 1,000 watt

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

, broadcasting on 1170 kHz and licensed to

Collierville, Tennessee Collierville ( "call your ville" or "call yer ville"), officially the Town of Collierville, is a town in Shelby County, Tennessee, United States, and a suburb located in the Memphis metropolitan area. With a population of 51,324 in the 2020 Unite ...

. On December 15, 2009, the station switched from 1170 to 1180 and moved its city of license to Turrell, Arkansas. In 2012, the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

became KXIQ. On January 1, 2014, KXIQ changed format from

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

to classic country, branded as "Y 105.5" (simulcasting on FM translator W288BJ 105.5 FM), and changed call letters to WUMY on January 15, 2014. On January 24, 2014, WUMY rebranded its station from "Y 105.5" by adding another translator as "Big Country 105.5/100.1". On November 30, 2017, WUMY swapped call signs with sister station WGUE and took on the "Guess FM" classic hits format that had been on that frequency. While on 1180, Guess FM was associated with three translators, adding W257CY on 99.3 MHz. On June 15, 2018, Memphis First Ventures filed to sell WGUE and W257CY to Butron Media Corporation for $799,000. Butron Media Corporation is owned by Sergio Butron and Ivette Butron Ramos and also manages the heritage Spanish-language station in Memphis, WGSF "Radio Ambiente", under a time brokerage agreement. Butron also acquired the construction permit for a second translator facility, K268DA on 101.5 MHz; the remaining translators were paired with other stations as part of the sale of the Mighty Media Group cluster. The sale to Butron Media was consummated on August 27, 2018. In August 2018, Guess FM moved to

WOWW WOWW (1430 kHz) is a commercial AM broadcasting, AM radio station city of license, licensed to Germantown, Tennessee, and serving the Memphis metropolitan area. WOWW carries an adult album alternative radio format, format and calls itself "Radi ...

1430 and 97.7, making way for WGUE to be relaunched as ''La Jefa'' with a Regional Mexican format.

FM translator

References

Former Logo

External links

La Jefa 99.3 & 1180 FacebookWGUE website
* * μ Regional Mexican radio stations in the United States Radio stations established in 1986 1986 establishments in Arkansas {{Arkansas-radio-station-stub