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Business Wire is an American company that disseminates full-text
press release A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement directed for public releas ...
s from thousands of companies and organizations worldwide to
news media The news media or news industry are forms of mass media that focus on delivering news to the general public. These include News agency, news agencies, newspapers, news magazines, News broadcasting, news channels etc. History Some of the fir ...
, financial markets,
disclosure Disclosure may refer to: Arts and media Film and television *'' CBC News: Disclosure'', a television newsmagazine series in Canada * ''Disclosure'' (1994 film), an American erotic thriller film based on the 1994 novel by Michael Crichton * ''Dis ...
systems, investors, information web sites, databases, bloggers, social networks and other audiences. It is a wholly owned
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of
Berkshire Hathaway Berkshire Hathaway Inc. () is an American multinational conglomerate holding company headquartered in Omaha, Nebraska. Originally a textile manufacturer, the company transitioned into a conglomerate starting in 1965 under the management of c ...
.


History

Business Wire was founded in 1961 by Lorry I. Lokey. It started by sending releases to 16 media outlets in California. Business Wire launched its website in May 1995. In 2000, ahead of its main competitor
PR Newswire PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, ...
, Business Wire ended the practice of distributing news to financial outlets 15 minutes before anyone else, to provide immediate, equal access to company information as noted by the SEC's fair disclosure regulation (
Reg FD Regulation FD (Fair Disclosure),
Retrieved January 25, 2011.
ordinarily referred to as Regula ...
). Business Wire's first wholly owned European operation launched in 2001, with the opening of an office in London. On June 1, 2005, Business Wire entered the German Ad-Hoc market with a disclosure network for companies with primary or secondary listings on the Deutsche Boerse. The service was established in compliance with
BaFin The Federal Financial Supervisory Authority (), better known by its abbreviation BaFin, is Germany's integrated financial regulatory authority. Since 2014, it has been Germany's national competent authority within European Banking Supervision. It ...
, Germany's national securities regulator. On September 15, 2005, Business Wire established Regulatory Disclosure networks in France, Sweden, Switzerland and Luxembourg. The move came in anticipation of the anticipated implementation of the EU's Transparency Obligations Directive (TOD). On January 1, 2007, Autorité des marchés financiers, the French Financial Markets Regulator, approved Business Wire to operate as a Regulatory Disclosure Service in France. On January 10, 2005, Business Wire established an Asian hub with the opening of its
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
, Japan bureau, and later that year added
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
, making the site available in seven languages. On January 17, 2006,
Berkshire Hathaway Berkshire Hathaway Inc. () is an American multinational conglomerate holding company headquartered in Omaha, Nebraska. Originally a textile manufacturer, the company transitioned into a conglomerate starting in 1965 under the management of c ...
announced that it was purchasing Business Wire for an undisclosed amount. This acquisition was completed on March 1, 2006. In 2008, Business Wire partnered with
ImpreMedia ImpreMedia, LLC is a media company headquartered on the 7th Floor of 15 MetroTech Center in Downtown Brooklyn, New York City. ImpreMedia's products include Hispanic newspapers, websites, and magazines."Company Overview of ImpreMedia, LLC", Bloombe ...
to launch LatinoWire, a news distribution service that distributes brand content to Hispanic websites, media outlets, journalists and bloggers. In 2011, Business Wire received a patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in leading
search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...
s. The originality of the patent was questioned by SEO expert
Danny Sullivan Daniel John Sullivan III (born March 9, 1950), better known as Danny Sullivan, is an American former racing driver. He earned 17 wins in the CART Indy Car World Series, including the 1985 Indianapolis 500. Sullivan won the 1988 CART Champions ...
. On September 23, 2013, Business Wire announces exclusive distribution partnership with
VentureBeat ''VentureBeat'' is an American technology website headquartered in San Francisco, California. ''VentureBeat'' is a tech news source that publishes news, analysis, long-form features, interviews, and videos. The ''VentureBeat'' company was fou ...
On November 3, 2013, Business Wire opened its office in
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
. In January 2014, Business Wire launched a new news and content distribution enhancement service. In April 2017, its chief executive officer and president, Cathy Baron Tamraz, retired and was replaced by longtime CFO Geff Scott.


See also

*
List of press release agencies This is a list of notable press release agencies. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Public relations is the practice of mana ...


References


External links

* {{Berkshire Hathaway 1961 establishments in California 2006 mergers and acquisitions Berkshire Hathaway American companies established in 1961 Mass media companies established in 1961 Companies based in San Francisco News agencies based in the United States Press release agencies