''Burn Slow'' is the debut

extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...

(EP) by American singer-songwriter Jaira Burns. It was released on July 27, 2018 via

Interscope Records Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...

. The project was preceded by the singles " Burn Slow", " Okokok", " Sugarcoat" and "Low Key in Love", which were released on August 11, 2017, March 9, May 11 and June 15, 2018, respectively.

Background and promotion

On June 16, 2017, Burns released her debut single, " Ugly" which was featured in a commercial for

Beats Electronics Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded in 2006 by the music producer Dr. Dre and ...

and Balmain headphone collaboration starring

Kylie Jenner Kylie Kristen Jenner (born August 10, 1997) is an American media personality, socialite and businesswoman. She starred in the E! reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021 and then the Hulu reality televisi ...

. An accompanying

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

for the track, directed by Wiissa was released on June 28. However, it was ultimately removed from the final track listing. On August 11, she released the

lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...

of the record titled " Burn Slow". The music video directed by Alexandra Gavillet was later released on September 6. On October 20, she released another single titled " High Rollin", which was removed from the final track listing as well. On March 9, she released the second single titled " Okokok", and on May 2, 2018 the music video directed by Lucy Sandler was released. On May 11, she released the third single titled " Sugarcoat" and on June 6, a music video directed by Sophia Ray was released. On June 15, the fourth single titled "Low Key in Love" was released.

Critical reception

Michael Love Michael of '' Papermag'' wrote positively about the record saying that "it's packed with ephemeral, slow-burning energy. But don't be fooled: there are some legit bangers on this record."

Track listing

Credits taken from

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Personnel

Credits adapted from Tidal. * Jaira Burns – lead vocals * Noise Club – production *

Chris Gehringer Chris Gehringer (born May 27, 1962) is an American mastering engineer at Sterling Sound in New Jersey. Gehringer is known for having mastered recordings by popular artists such as AJR, Dua Lipa, Drake, Ed Sheeran, Gwen Stefani, Harry Styles, ...

− mixing, mastering, studio personnel * Gavin Finn − engineering, studio personnel *

Tony Maserati Tony Maserati is an American record producer and audio engineer specializing in mixing. He was involved in the development of the New York R&B and hip-hop scene in the 1990s, working with Mary J. Blige, Notorious B.I.G., Puff Daddy, and Queen ...

− mixing, studio personnel * ADP − production *

Matt Colton Matt Colton (born 30 March 1975) is an English mastering engineer and member of the mastering group of the Music Producers Guild. He has mastered recordings for artists such as Muse, Coldplay, James Blake, George Michael, Hot Chip, Gary Nu ...

− mixing assistance, studio personnel * Eric J Dubowsky − mixing, studio personnel * Charles Stephens III − production *

Ryan Tedder Ryan Benjamin Tedder (born June 26, 1979) is an American singer, songwriter, musician, and record producer. He is best known as the co-founder, frontman, and lead vocalist for the pop rock band OneRepublic, while also serving as a prolific cont ...

− production * Erik Madrid − mixing, studio personnel * Jorge Gutierrez − mixing assistance, studio personnel * Aalias − production *

− mastering, studio personnel * Mitch McCarthy − mixing, studio personnel * Nolan Lambroza − production *

Stargate ''Stargate'' is a military science fiction media franchise owned by Amazon MGM Studios. It is based on Stargate (film), the film directed by Roland Emmerich, which he co-wrote with producer Dean Devlin; production company StudioCanal owns the ...

− production * Chris Athens − mastering, studio personnel * Emanuel "Eman" Kiriakou − production *

Andrew Goldstein Andrew Scott Goldstein (born March 25, 1983, in Milton, Massachusetts) is the first American male team-sport professional athlete to be openly gay during his playing career. He came out publicly in 2003 and was drafted by his hometown team, the ...

− production * Emile Ghantous − production * Keith Hetrick − production, co-production * Jay Weathers − production, co-production

Release history

References

{{notelist 2018 debut EPs Albums produced by Emanuel Kiriakou Albums produced by Ryan Tedder Albums produced by Stargate Interscope Records EPs Pop music EPs