Burgundy Records was an American

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

and

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

Sony Music Entertainment Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...

History

In January 2006, the

Sony BMG Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyout o ...

Strategic Marketing Group (SMG) announced the launch of its new record label, Burgundy Records. The new Sony BMG imprint label, which was spearheaded by former Executive Vice President Joe DiMuro, later ran by J.J. Rosen, previously an executive in Sony BMG's Digital Business Group, was set to sign multi-platinum artists and release new titles in conjunction with marketing campaigns that promoted the artists through traditional and non-traditional channels. Burgundy's first artists signed were musicians

Chaka Khan Yvette Marie Stevens (born March 23, 1953), better known by her stage name Chaka Khan ( ), is an American singer. Known as the " Queen of Funk", her career has spanned more than five decades beginning in the early 1970s as the lead vocalist of ...

and

Aaron Neville Aaron Joseph Neville (born January 24, 1941) is an American singer renowned for his distinctively smooth, vibrato-heavy tenor and a genre-crossing career that spans R&B, soul, gospel, jazz, country, and pop. He gained national prominence with hi ...

. Burgundy Records was set to sign additional artists who have retained strong consumer affinity and produced a catalog of music that is still relevant and appreciated today. The label's primary target audience was adult consumers who are fans of the artists' earlier work and are eager to hear new material. In tandem with this outreach to a loyal consumer base, the label also brought widespread exposure for these artists and their new music to a contemporary audience. Central to every project executed by SMG was the concept of a "360-Degree Approach." By operating like an agency, the Group analyzed artists from different angles and promoted them through a variety of channels, such as licensing, strategic partnerships, mobile applications, DRTV, tour marketing and publicity. As of January 2010, Burgundy Records may have been discontinued, sinc
its official website
is redirected to

Legacy Recordings Legacy Recordings is an American record label that is a division of Sony Music. Formed in 1990 after Sony's acquisition of CBS Records, Legacy originally handled the archives of Sony Music-owned labels Columbia Records and Epic Records. In 2 ...

' website.

Burgundy Artists

Artists on the final Burgundy Records roster included (listed alphabetically): *

America The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Gloria Estefan Gloria María Milagrosa Estefan (; ; born September 1, 1957) is an American singer, actress, and businesswoman. Estefan is an eight-time Grammy Awards, Grammy Award winner, a Presidential Medal of Freedom recipient, and has been named one of t ...

Julio Iglesias Julio José Iglesias de la Cueva (; born 23 September 1943) is a Spanish singer and songwriter. Iglesias is recognized as the most commercially successful Spanish singer in the world and one of the top List of best-selling music artists, reco ...

* The New Orleans Social Club
*

Donna Summer Donna Adrian Gaines (December 31, 1948May 17, 2012), known professionally as Donna Summer, was an American singer and songwriter. She gained prominence during the disco era of the 1970s and became known as the "Queen of Disco", while her music ...

*Henry Lewis

References

External links

Burgundy Records – Official website

Sony Music
Parent Company of Burgundy {{Authority control American record labels Record labels established in 2006 Record labels disestablished in 2010

History

Burgundy Artists

See also

References

External links