Burger Ranch (Israel)
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Burgeranch, also known as Burger Ranch, () is an Israeli fast-food chain. In 2010, the Burgeranch chain included 107 restaurants with over 1500 employees, competing primarily with
McDonald's Israel McDonald's Israel () is the Israeli master franchise of the fast food restaurant chain McDonald's. Previously operated and licensed by Alonyal Limited (, ''Alonyal Ba'am''), McDonald's Israel is the largest of Israel's burger chains with a 60% ...
and Burger King Israel. In October 2014 there were 79 restaurants in the system and in 2022 there were 64, according to the company website.


History

The first Burgeranch in Israel opened in 1972 on Ben Yehuda Street in
Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...
by Barry Scop and Ron Lapid. An article in the ''Jerusalem Post'' claimed that the chain had origins in
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
. In 1978, a second restaurant opened on Ibn Gvirol Street. Two more branches opened in 1979 in
Ramat Hasharon Ramat HaSharon (, ) is an affluent city located on Israel's central coastal strip in the south of the Sharon, Israel, Sharon region, bordering the cities of Tel Aviv to the south, Hod HaSharon, Hod-HaSharon to the east, and Herzliya and kibbutz ...
and Dizengoff Center. By 1993, when McDonald's entered the Israeli market, Burgeranch was the largest restaurant chain in Israel, with 49 restaurants. In 1997, 74 percent of Burgeranch was acquired by Paz Oil Company Ltd. At the end of 2001, Paz completed the acquisition, becoming 100 percent owners of the chain. New branches of Burgeranch were opened at Paz gas stations. In 2006, Paz sold the chain to the Israeli businessman Yossi Hoshinski. In early 2008 Hoshinshki died of a heart attack, and the company went into bankruptcy. In 2008, Orgad Holdings bought out Burgeranch for over NIS 20 million. One scholar connected the rise of Burgerranch, along with
Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...
and McDonalds, to the
Americanization Americanization or Americanisation (see spelling differences) is the influence of the American culture and economy on other countries outside the United States, including their media, cuisine, business practices, popular culture, technology ...
of Israeli society.


Discussions with Burger King

In 1992, when Burger King entered the Israeli market, it discussed a deal with Burgeranch but the talks failed. Burger King Israel went on to open over 50 restaurants. Burgeranch tried to take over Burger King in Israel, but was blocked by monopoly laws. In 2005, after Burger King declared bankruptcy – following a series of other American-based companies such as
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
,
Wendy's Wendy's International, LLC, is an American international fast food restaurant chain founded by Dave Thomas (businessman), Dave Thomas on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of D ...
, and
Dunkin' Donuts DD IP Holder LLC, doing business as Dunkin', and originally Dunkin' Donuts, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg in Quincy, Massachusetts, in 19 ...
that had struggled to succeed in the Israeli market – it was purchased by Orgad Holdings. In 2010, it announced that Orgad Holdings would be re-branding Burger King Israel as Burgeranch. At the time the two chains were merged there were 55 Burgeranches and 52 Burger Kings, creating 107 Burgeranches. In November 2014, it was reported that a group of investors (including Yair Hasson, the first Israeli Burger King franchiser) was in talks to purchase 51 of the then 72 Burgeranch locations for conversion to Burger Kings. The remaining 21 locations would be shut down. The proposed sale failed and Burger King was relaunched in Israel, without ties to Burgeranch, in December 2015.


Ben Gurion Airport

In October 2011 it was announced that Burgeranch had outbid McDonald's for the two prime locations in
Ben Gurion Airport Ben Gurion International Airport , commonly known by the Hebrew language, Hebrew-language acronym (), is the main international airport of Israel. Situated on outskirts north of the city of Lod and directly south of the city of Or Yehuda, i ...
. Due to the large influx of people through the airport these locations are estimated to have $8 million a year in sales, or approximately four times the $2.2 million rent for these locations. In October 2019, Burger Ranch closed at Ben Gurion airport. Reports say it is to be replaced by McDonald's.


Kashrut

Around two-thirds of Burgeranch restaurants purvey all-
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, ), from the Ashke ...
foods, the rest do not. This is primarily for business reasons, because certified kosher restaurants are required to close on Saturdays and Jewish holidays. This also occurs because a restaurant is not permitted to purvey both kosher and non-kosher foods.


See also

*
List of hamburger restaurants This is a list of notable hamburger restaurants. A hamburger is a sandwich consisting of one or more cooked patties of ground meat (usually beef) usually placed inside a sliced hamburger bun. Hamburgers are often served with lettuce, bacon, to ...


References


Further reading

* Ensha, Azadeh (April 25, 2013).


External links

* * {{portal bar, Food, Companies, Israel Fast-food hamburger restaurants Food and drink companies of Israel Restaurants established in 1972 1972 establishments in Israel Restaurant chains in Israel Companies based in Netanya Restaurants in Jerusalem Restaurants in Haifa Restaurants in Tel Aviv