Bundaberg Brewed Drinks Pty Ltd is an Australian family-owned business that brews non-alcoholic beverages. Based in

Bundaberg Bundaberg () is the major regional city in the Wide Bay-Burnett region of the state of Queensland, Australia. It is the List of cities in Australia by population, ninth largest city in the state. The Bundaberg central business district is situa ...

Queensland Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...

, the company exports to over 60 countries across the globe and is most known for

ginger beer Traditional ginger beer is a sweetened and carbonated, usually non-alcoholic beverage. Historically it was produced by the natural fermentation of prepared ginger spice, yeast and sugar. Modern ginger beers are often mass production, manufactur ...

and other carbonated beverages.

History

The company was established in

in 1960 as a bottling and fermenting business. In 1968, Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, bought the business, then known as Electra Breweries. From then on, it was run by mother, father, son and daughter. In 1995, the company changed its name to 'Bundaberg Brewed Drinks' developing a distinctive, local brand. At this same time, the now well known 'Brewed to Be Better' promise was introduced, highlighting the key point of difference for the brand - brewing. Over the years, the company has seen growth in sales and brand recognition, both domestically and internationally. Today, Bundaberg Brewed Drinks can be found in more than 60 countries worldwide. In 2007, John McLean took over as CEO of Bundaberg Brewed Drinks. Mr McLean is the son-in-law of original business founders, Cliff and Lee Fleming. In March 2018, the company entered into a partnership with

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

to distribute their beverages across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, although the two remain separate companies. In 2022, Bundaberg Brewed Drinks was named the 2022 Queensland Exporter of the Year at the Premier of Queensland's Export Awards. In 2023, Bundaberg Brewed Drinks launched its new state-of-the-art Master Brewery after two years of construction. The purpose-built facility remains in Bundaberg and allows for increase production and is equipped for future expansion. The same year, Bundaberg Brewed Drinks was inducted into the Queensland Business Leaders Hall of Fame. In 2024, Bundaberg Brewed Drinks Founder, Cliff Fleming, was named a Member of the Order of Australia (AM) for significant service to business and to the community of Bundaberg.

Product range

The flavours include: *

Ginger Beer Traditional ginger beer is a sweetened and carbonated, usually non-alcoholic beverage. Historically it was produced by the natural fermentation of prepared ginger spice, yeast and sugar. Modern ginger beers are often mass production, manufactur ...

* Lemon, Lime and Bitters *

Sarsaparilla Sarsaparilla often refers to the sarsaparilla (soft drink), sarsaparilla soft drink, made from Smilax plants. Sarsaparilla may also refer to: Biology *Several species of plants, of the genus ''Smilax'', including: **''Smilax ornata'', also known a ...

Root Beer Root beer is a North American soft drink traditionally made using the root bark of the sassafras tree '' Sassafras albidum'' or the vine of '' Smilax ornata'' (known as sarsaparilla; also used to make a soft drink called sarsaparilla) as the ...

* Burgundee Creaming Soda * Peach * Pink Grapefruit * Guava * Blood Orange * Passionfruit * Traditional Lemonade * Pineapple and Coconut * Tropical Mango The Diet range includes: * Diet Ginger Beer * Diet Lemon Lime and Bitters * Diet Sarsaparilla /

Since 2014, the brand has been offering limited releases of its popular Spiced Ginger Beer during the festive season. Based on the original Ginger Beer but with a cinnamon and clove twist, the once-a-year product has been a hit with consumers worldwide. In 2021, Bundaberg Brewed Drinks released a 200ml Mini Can range comprising its top flavours - Ginger Beer, Passionfruit, Lemon Lime & Bitters and Pink Grapefruit. The range was extended to add a new Blood Orange Mini Can in 2023. Due to the popularity of the Bundaberg range, the brand has embarked on a variety of limited release product collaborations over the years. Some notable releases include the Whittaker's x Bundaberg Ginger Caramel Chocolate Block, an Alcoholic Ginger Beer with

Bundaberg Rum Bundaberg Rum, colloquially known as Bundy, is a dark rum owned by Diageo. It is produced in Bundaberg East, Queensland, Australia, by the Bundaberg Distilling Company. In 2010, the Bundaberg Distilling Company was inducted into the Queensland ...

, and the Bundaberg Ginger Beer Potato Chip alongside

Kettle Chips Kettle Foods, Inc. is an American manufacturer of potato chips, based in Salem, Oregon, United States, with a European and Middle East headquarters in Norwich, United Kingdom. As of 2006 they were the largest natural potato chip brand in the U.S. ...

. In April 2025, Bundaberg Brewed Drinks launched their refreshingly light range with three flavours: Raspberry & Pomegranate, Apple & Lychee, and Lemon & Watermelon. These are packaged in 250ml cans and designed to have less sugar and calorie content.

Tourism

In 2005, Bundaberg Brewed Drinks opened their tourist facility, the Bundaberg Barrel, one of

Australia's Big Things The big things of Australia are large structures, some of which are novelty architecture and some sculptures. In Australia, big things have come to be seen as a uniquely Australian phenomenon, although they emerged at the same time as the so-c ...

in Bundaberg East. The Bundaberg Barrel provides visitors with the opportunity to sample every Bundaberg flavour through an interactive guided tasting session. In 2023 and 2024, The Bundaberg Barrel was awarded a Tripadvisor Travellers' Choice Award. This award is provided to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.

Awards

The Bundaberg Brewed Drinks range has received recognition across the globe for its high-quality taste. Recognition includes Gold in the Mixers category at the Berlin Spirits Competition, Double Gold at the SIP Awards, Gold at the New York International Spirit Awards, and more. In 2022, Bundaberg Brewed Drinks was rated Australia's #1 Soft Drink in the Canstar Blue Most Satisfied Customer Awards.

References

External links