Budapest Fashion Week is a

fashion week A fashion week is a week-long fashion industry event where fashion designers, brands, or "houses" display their latest collections in runway fashion shows to buyers and the media which influences upcoming fashion trends for the current and appro ...

trade show A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...

held annually in April and October in

Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...

Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...

, usually after the five major fashion weeks. It is still aspiring to the level of big five fashion weeks (

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

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and

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

). Based on the concept of the international fashion week series, TONI&GUY Fashion Week Budapest is an event, where the leading Hungarian

fashion designer Fashion design is the Art (skill), art of applied arts, applying design, aesthetics, clothing construction, and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by diverse cultures and different trends and has va ...

s and international designers gain platform to introduce their seasonal collections twice a year for the Hungarian and international

fashion industry Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

and the public as well. The event is usually held in the Palazzo Dorottya.

Location

The Spring-Summer 2019 edition of Budapest Fashion Week was hosted at the Várkert Bazár in the capital of Budapest.

Purpose and organizer

Budapest Fashion Week's aim is to get together the talented young

s with the innovative brands for a successful and most “talked about” event for communication and socially responsible purposes. Based on the concept of the international

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

week series, TONI&GUY Fashion Week Budapest is an event, where the leading Hungarian fashion designers gain platform to introduce their seasonal collections twice a year for the Hungarian and international fashion industry and the public as well. The long-term goal of the event is to build a position for the Hungarian designers on the local and also on the international markets and to revive Hungarian fashion and textile industry. The organizer of this event is BigBag PR Agency, which is a boutique strategic communications firm specializes in fashion and beauty. Based on industry experiences – with a background in fashion journalism – the agency develop programs that launch, grow, or re-establish brand's presence and deliver consistent brand message. The agency's aim is to reinvigorate the professional Hungarian fashion life, that is why the organizers created TONI&GUY Fashion Week Budapest. Budapest Fashion Week is not limited to Hungarian designers alone. Labels from other central European countries including

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and

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are also featured. These designers are working to change the way Budapest fashion is perceived by incorporating unique color palettes, fabrics, and silhouettes. Sandra Sandor has reached a higher popularity status than most other designers featured in Budapest Fashion Week. Sandor developed her brand named Nanushka in 2005, immediately after graduating from the

London College of Fashion The London College of Fashion is a constituent college of the University of the Arts London, a public art university in London, England. The college offers undergraduate and postgraduate study, short courses, study-abroad courses and business t ...

. Sandor is known for her knit sweaters, satin dresses with tie-waist details, striped linen pants, vegan leather puffers and belt bags. For each collection she chooses a clashing culture theme. For example, her Spring 2018 collection represents a mix of “far Eastern culture and wild Western Americana” . Nanushka's bold pieces made from luxurious fabrics and sold at a contemporary price point set this brand aside from most. It has gained global recognition, now being sold to Net-a-Porter, MyTheresa, Nordstrom, and Moda Operandi. World-famous fashion models

Gigi Hadid Jelena Noura "Gigi" Hadid ( ; born April 23, 1995) is an American fashion model and television personality. In 2016, she was named International Model of the Year by the British Fashion Council. Throughout her career, Hadid has made at least ...

and

Caroline de Maigret Caroline de Maigret (, born 18 February 1975) is a French international model and music producer who is a member of the families of de Maigret and Poniatowski. Private life The granddaughter of former minister Michel Poniatowski, Caroline de M ...

have been caught wearing staple Nanushka pieces. This brand has been featured twice in New York Fashion Week and there are plans to open stores in New York and LA in the coming years. Through Sandor's hard work and increased popularity, she is helping to establish Budapest as the latest fashion hub.

Thoughts from Vogue

Reception

Live video stream

Budapest Fashion Week became one of the first fashion weeks to fully embrace digital media when it offered all designers who were showing their collections on the catwalk the opportunity to broadcast their shows live on the

internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...

UStream IBM Watson Media (formerly Ustream and IBM Cloud Video) is an American virtual events platform company which is a division of IBM. Prior to the IBM acquisition, it had more than 180 employees across San Francisco, Los Angeles, and Budapest office ...

. The video stream can be seen on Budapest Fashion Week's website and on UStream channels. The full live stream is no longer available on

but short clips can be found on YouTube.

References

External links

Budapest Fashion Week official website

Budapest Fashion Week official channel
on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

{{Hungary articles Recurring events with year of establishment missing April October Events in Budapest Fashion events in Hungary Annual events in Hungary Spring (season) in Hungary Fashion weeks