Charles Burnham "Bud" Wilkinson (April 23, 1916 – February 9, 1994) was an
American football
American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wit ...
player, coach, broadcaster, and politician. He served as the head football coach at the
University of Oklahoma
, mottoeng = "For the benefit of the Citizen and the State"
, type = Public research university
, established =
, academic_affiliations =
, endowment = $2.7billion (2021)
, pr ...
from 1947 to 1963, compiling a record of 145–29–4. His
Oklahoma Sooners
The Oklahoma Sooners are the athletic teams that represent the University of Oklahoma, located in Norman. The 19 men's and women's varsity teams are called the " Sooners", a reference to a nickname given to the early participants in the Land R ...
won three
national championships
A national championship(s) is the top achievement for any sport or contest within a league of a particular nation or nation state. The title is usually awarded by contests, ranking systems, stature, ability, etc. This determines the best team, i ...
(1950, 1955, and 1956) and 14 conference titles. Between 1953 and 1957, Wilkinson's Oklahoma squads won 47 straight games, a record that still stands at the highest level of
college football. After retiring from coaching following the 1963 season, Wilkinson entered into politics and, in 1965, became a broadcaster with
ABC Sports
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Televisio ...
. He returned to coaching in 1978, helming the
St. Louis Cardinals of the
National Football League
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ma ...
for two seasons. Wilkinson was inducted into the
College Football Hall of Fame
The College Football Hall of Fame is a hall of fame and interactive attraction devoted to college football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players and coaches of college football that were v ...
as a coach in 1969.
Early life and playing career
Wilkinson's mother died when he was seven, and his father sent him to the
Shattuck School in
Faribault, Minnesota
Faribault ( ) is a city in, and the county seat of, Rice County, Minnesota, United States. The population was 23,352 at the 2010 census. Faribault is approximately south of Minneapolis–Saint Paul.
Interstate 35 and Minnesota State Highway ...
, where he excelled in five sports and graduated in 1933. He enrolled at the
University of Minnesota
The University of Minnesota, formally the University of Minnesota, Twin Cities, (UMN Twin Cities, the U of M, or Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Tw ...
, where, as a
guard and
quarterback
The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
for head coach
Bernie Bierman
Bernard W. Bierman (March 11, 1894 – March 7, 1977) was an American football player and coach of football and basketball. He coached from 1919 to 1950 except for a span during World War II when he served in the U.S. armed forces. Bierman was t ...
, Wilkinson helped lead the
Golden Gophers to three consecutive national championships from 1934 to 1936. He also played
ice hockey
Ice hockey (or simply hockey) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. In ice hockey, two o ...
for the University of Minnesota. Following his graduation in 1937 with a degree in English, he led the
College All-Stars
The Chicago Charities College All-Star Game was a preseason American football game played from 1934 to 1976 between the National Football League (NFL) champions and a team of star college seniors from the previous year. It was also known as t ...
to a 6–0 victory over the defending
NFL
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...
champion
Green Bay Packers
The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the th ...
in
Chicago
(''City in a Garden''); I Will
, image_map =
, map_caption = Interactive Map of Chicago
, coordinates =
, coordinates_footnotes =
, subdivision_type = List of sovereign states, Count ...
on August 31.
Coaching career
Wilkinson briefly worked for his father's mortgage company, then he became an assistant coach at
Syracuse University
Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...
and later at his alma mater, Minnesota. In 1943, he joined the
U.S. Navy, where he was an assistant to
Don Faurot with the
Iowa Pre-Flight Seahawks football
Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois ...
team. He served as a hangar deck officer on the . Following World War II,
Jim Tatum, the new head coach at the
University of Oklahoma
, mottoeng = "For the benefit of the Citizen and the State"
, type = Public research university
, established =
, academic_affiliations =
, endowment = $2.7billion (2021)
, pr ...
, persuaded Wilkinson to join his staff in 1946. After one season in
Norman, Tatum left the
Sooners for the
University of Maryland
The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public university, public Land-grant university, land-grant research university in College Park, Maryland. Founded in 1856, UMD is the Flagship un ...
. The 31-year-old Wilkinson was named head football coach and athletic director of the Sooners.
Head coach at Oklahoma
In his first season as head coach in 1947, Wilkinson led Oklahoma to a 7–2–1 record and a share of the conference championship, the first of 13 consecutive
Big Six/Seven/Eight Conference titles. Ultimately, Wilkinson became one of the most celebrated college coaches of all time. His teams captured national championships in 1950, 1955, and 1956, and they amassed a 145–29–4 (.826) overall record. He got OU football placed on major NCAA probation twice in a five year span (1955 and 1960) for illegally paying players out of a $125,000 slush fund for a decade and a half after World War II ended.
The centerpiece of his time in Norman was a 47-game winning streak from 1953 to 1957, an
NCAA Division I
NCAA Division I (D-I) is the highest level of intercollegiate athletics sanctioned by the National Collegiate Athletic Association (NCAA) in the United States, which accepts players globally. D-I schools include the major collegiate athleti ...
record that still stands. It has been moderately threatened only four times: by
North Dakota State in
Division I FCS
The NCAA Division I Football Championship Subdivision (FCS), formerly known as Division I-AA, is the second-highest level of college football in the United States, after the Football Bowl Subdivision. Sponsored by the National Collegiate Athlet ...
(39 wins, 2017–2021),
Toledo
Toledo most commonly refers to:
* Toledo, Spain, a city in Spain
* Province of Toledo, Spain
* Toledo, Ohio, a city in the United States
Toledo may also refer to:
Places Belize
* Toledo District
* Toledo Settlement
Bolivia
* Toledo, Orur ...
(35 wins, 1969–1971),
Miami (FL) (34 wins, 2000–2003), and
USC (34 wins, 2003–2005). Earlier, the Sooners ran off 31 consecutive wins from 1948 to 1950. Apart from two losses in 1951, Wilkinson's Sooners did not lose more than one game per season for 11 years between 1948 and 1958, going 107–8–2 over that period. His teams also went 12 consecutive seasons (1947–1958) without a loss in conference play, a streak which has never been seriously threatened. Wilkinson did not suffer his first conference loss until 1959 against
Nebraska
Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the so ...
, his 79th conference game.
Wilkinson suffered only one losing season, in 1960. However, that season saw him pass
Bennie Owen to become the winningest coach in Sooner history. He has since been passed by
Barry Switzer
Barry Layne Switzer (born October 5, 1937) is a former American football coach and player. He served for 16 years as head football coach at the University of Oklahoma and four years as head coach of the Dallas Cowboys of the National Footbal ...
and
Bob Stoops
Robert Anthony Stoops (born September 9, 1960) is an American football coach. He was the head football coach at the University of Oklahoma from 1999 through the 2016 season, and on an interim basis during the 2021 Alamo Bowl. He led the Oklahom ...
.
While coaching at OU, Wilkinson began writing a weekly newsletter to alumni during the season, to keep them interested in Sooner football. He also became the first football coach to host his own television show. He and Michigan State University coach
Duffy Daugherty
Hugh Duffy Daugherty (September 8, 1915 – September 25, 1987) was an American football player and coach. He served as the head coach at Michigan State University from 1954 to 1972, compiling a record of 109–69–5. His 1965 and 1966 teams wo ...
partnered to sponsor a series of clinics for high school coaches nationwide. Later, they turned their clinics into a profitable business.
[McGregor, Andrew."Wilkinson, Bud". ''American National Biography Online''. February 2000.](_blank)
Accessed October 6, 2016.
Following the 1963 season, his 17th at Oklahoma, Wilkinson retired from coaching at the age of 47. Along with Owen, Switzer and Stoops, he is one of four football coaches to win over 100 games at the University of Oklahoma. No other college football program has had more than three coaches who accomplished the feat.
President's Council on Physical Fitness

While at Oklahoma, Wilkinson served on the
President's Council on Physical Fitness from 1961 to 1964. He designed 11 floor exercises for schoolchildren that were incorporated into the song "
Chicken Fat
Chicken fat is fat obtained (usually as a by-product) from chicken rendering and processing. Of the many animal-sourced substances, chicken fat is noted for being high in linoleic acid, an omega-6 fatty acid. Linoleic acid levels are betwee ...
", the theme song for President John F. Kennedy's youth fitness program,
which was widely used in school gymnasiums across the country in the 1960s and 1970s.
Later life and career
Politics
In February, 1964, Wilkinson announced that he would enter a special election to replace his friend, the late
Robert S. Kerr, as U. S. Senator from Oklahoma. He had already resigned his position as head coach of the Oklahoma University Sooners. Politicians and the Oklahoma press debated whether he was qualified to become a U. S. Senator, though all seemed to agree that his popularity as a cultural icon gave him an important edge. Easily winning the Republican primary, Wilkinson became the
Republican nominee for the
U.S. Senate in 1964, at which point he legally changed his first name to Bud, but narrowly lost to
Democrat Fred R. Harris
Fred Roy Harris (born November 13, 1930) is an American academic, author, and former politician who served as a Democratic member of the United States Senate from Oklahoma.
Born in Walters, Oklahoma, Harris was elected to the Oklahoma Senate ...
, then a State Senator in Oklahoma. Both parties involved political heavyweights from out of state to campaign for their candidates. Republicans invited former President
Eisenhower and
Senator
A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the e ...
Barry Goldwater
Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and United States Air Force officer who was a five-term U.S. Senator from Arizona (1953–1965, 1969–1987) and the United States Republican Party, Republ ...
. Illness made Eisenhower miss the occasion, so his former Vice President
Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was t ...
served as substitute. Harris supporters got President Lyndon Johnson to make an appearance, as well as several other national Democrats. Wilkinson's Republican advisers brought in Senator
Strom Thurmond
James Strom Thurmond Sr. (December 5, 1902June 26, 2003) was an American politician who represented South Carolina in the United States Senate from 1954 to 2003. Prior to his 48 years as a senator, he served as the 103rd governor of South Caro ...
to appeal to ultra-conservative voters in Little Dixie, which had recently turned reliably Republican. That effort backfired. Harris later said, "my campaign got an extra benefit from Senator Thurmond's Oklahoma visit … Thurmond wound up scaring the daylights out of even a lot of conservative white voters with his jingoist speeches, advocating for the escalation of the American war effort in Vietnam." In the 1964 General Election, Republican
presidential
President most commonly refers to:
*President (corporate title)
*President (education), a leader of a college or university
* President (government title)
President may also refer to:
Automobiles
* Nissan President, a 1966–2010 Japanese fu ...
nominee,
Senator
A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the e ...
Barry Goldwater
Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and United States Air Force officer who was a five-term U.S. Senator from Arizona (1953–1965, 1969–1987) and the United States Republican Party, Republ ...
lost to incumbent President
Lyndon Baines Johnson
Lyndon Baines Johnson (; August 27, 1908January 22, 1973), often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969. He had previously served as the 37th vice ...
55-45 percent in Oklahoma. Through 2016, Johnson is the last Democrat to carry Oklahoma in a presidential election. Wilkinson entertained seeking the other Oklahoma U.S. Senate seat in 1968, but he did not run, and the position went to former
Governor
A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Henry Bellmon, also a Republican.
Broadcasting and NFL coaching
In 1965, Wilkinson joined
ABC Sports
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Televisio ...
as their lead
color commentator
A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The phrase "colour commentator" is primarily used in Canadian English and th ...
on college football telecasts, teaming with
Chris Schenkel and, later,
Keith Jackson
Keith Max Jackson (October 18, 1928 – January 12, 2018) was an American sports commentator, journalist, author, and radio personality, known for his career with ABC Sports (1966–2006). While he covered a variety of sports over his caree ...
. Wilkinson was the color analyst for four of the greatest games in college football history, each commonly referred to as a "
Game of the Century":
Notre Dame vs. Michigan State in 1966,
UCLA vs. USC in 1967,
Texas vs. Arkansas in 1969, and
Nebraska vs. Oklahoma in 1971.
Wilkinson was inducted into the
College Football Hall of Fame
The College Football Hall of Fame is a hall of fame and interactive attraction devoted to college football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players and coaches of college football that were v ...
in 1969.
In 1975, he received the Golden Plate Award of the
American Academy of Achievement
The American Academy of Achievement, colloquially known as the Academy of Achievement, is a non-profit educational organization that recognizes some of the highest achieving individuals in diverse fields and gives them the opportunity to meet o ...
.
In 1978, Wilkinson returned to coaching with the
St. Louis Cardinals of the
NFL
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...
. After less than two disappointing seasons, he was fired, and returned to broadcasting with
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
.
Death
Wilkinson suffered a series of minor strokes and, on February 9, 1994, he died of
congestive heart failure
Heart failure (HF), also known as congestive heart failure (CHF), is a syndrome, a group of signs and symptoms caused by an impairment of the heart's blood pumping function. Symptoms typically include shortness of breath, excessive fatigue, ...
in
St. Louis at the age of 77.
He is interred at Oak Grove Cemetery in
St. Louis, Missouri.
Personal life
Wilkinson was married to the former Mary Schifflet in 1938, with whom he had two sons, Pat and Jay. They divorced in 1975. A year later, he married Donna O'Donnahue, 33 years his junior, who survived him in death.
Head coaching record
College
NFL
Notes
See also
*
Oklahoma drill
References
External links
*
*
*
Voices of Oklahoma interview with Jay WilkinsonFirst person interview conducted on February 9, 2012, with Jay Wilkinson about his father, Bud Wilkinson.
{{DEFAULTSORT:Wilkinson, Bud
1916 births
1994 deaths
American football quarterbacks
College football announcers
Iowa Pre-Flight Seahawks football coaches
Minnesota Golden Gophers football coaches
Minnesota Golden Gophers football players
Minnesota Golden Gophers men's ice hockey players
Oklahoma Sooners athletic directors
Oklahoma Sooners football coaches
St. Louis Cardinals (football) head coaches
Syracuse Orange football coaches
College Football Hall of Fame inductees
Oklahoma Republicans
United States Navy officers
United States Navy personnel of World War II
Psi Upsilon
Players of American football from Minneapolis
Sports coaches from Minneapolis
Coaches of American football from Minnesota