Charles Burnham "Bud" Wilkinson (April 23, 1916 – February 9, 1994) was an
American football
American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular American football field, field with goalposts at e ...
player, coach, broadcaster, and politician. He served as the head football coach at the
University of Oklahoma
The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma, United States. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two territories became the ...
from 1947 to 1963, compiling a record of 145–29–4. His
Oklahoma Sooners
The Oklahoma Sooners are the college athletics in the United States , athletic teams that represent the University of Oklahoma, located in Norman, Oklahoma, Norman. The 19 men's and women's varsity teams are called the "Sooners", a reference to ...
won three
national championships (1950, 1955, and 1956) and 14 conference titles. Between 1953 and 1957, Wilkinson's Oklahoma squads won 47 straight games, a record that still stands at the highest level of
college football
College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...
. After retiring from coaching following the 1963 season, Wilkinson entered into politics and, in 1965, became a broadcaster with
ABC Sports. He returned to coaching in 1978, as head coach of the
St. Louis Cardinals of the
National Football League
The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL) for two seasons. Wilkinson was inducted into the
College Football Hall of Fame
The College Football Hall of Fame is a hall of fame and interactive Tourist attraction, attraction devoted to college football, college American football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players ...
as a coach in 1969.
Early life and playing career
Wilkinson's mother died when he was seven, and his father sent him to the
Shattuck School in
Faribault, Minnesota
Faribault ( ) is a city in and the county seat of Rice County, Minnesota, United States. The population was 24,453 at the 2020 census. Faribault is approximately south of Minneapolis–Saint Paul.
Interstate 35 and Minnesota State Highwa ...
, where he excelled in five sports and graduated in 1933. He enrolled at the
University of Minnesota
The University of Minnesota Twin Cities (historically known as University of Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Twin Cities of Minneapolis and Saint ...
, where, as a
guard and
quarterback
The quarterback (QB) is a position in gridiron football who are members of the offensive side of the ball and mostly line up directly behind the Lineman (football), offensive line. In modern American football, the quarterback is usually consider ...
for head coach
Bernie Bierman, Wilkinson helped lead the
Golden Gophers to three consecutive national championships from 1934 to 1936. He also played
ice hockey
Ice hockey (or simply hockey in North America) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. Tw ...
for the University of Minnesota. Following his graduation in 1937 with a degree in English, he led the
College All-Stars to a 6–0 victory over the defending
NFL champion
Green Bay Packers
The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They ar ...
in
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
on August 31. He was drafted in the third round of the 1937 NFL Draft by the Packers (29th overall) but never played.
Coaching career
Wilkinson briefly worked for his father's mortgage company, then he became an assistant coach at
Syracuse University
Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York, United States. It was established in 1870 with roots in the Methodist Episcopal Church but has been nonsectarian since 1920 ...
and later at his alma mater, Minnesota. In 1943, he joined the
U.S. Navy, where he was an assistant to
Don Faurot
Donald Burrows Faurot (June 23, 1902 – October 19, 1995) was an American football and basketball player, coach, and college athletics administrator best known for his eight-decade association with the University of Missouri. He served as the ...
with the
Iowa Pre-Flight Seahawks football team. He served as a hangar deck officer on the . Following World War II,
Jim Tatum, the new head coach at the
University of Oklahoma
The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma, United States. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two territories became the ...
, persuaded Wilkinson to join his staff in 1946. After one season in
Norman, Tatum left the
Sooners
Sooners is the name given to settlers who entered the Unassigned Lands illegally in what is now the state of Oklahoma before the official start of the Land Rush of 1889. The Unassigned Lands were a part of Indian Territory that, after a lobbyi ...
for the
University of Maryland
The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public land-grant research university in College Park, Maryland, United States. Founded in 1856, UMD is the flagship institution of the Univ ...
. The 31-year-old Wilkinson was named head football coach and athletic director of the Sooners.
Head coach at Oklahoma
In his first season as head coach in 1947, Wilkinson led Oklahoma to a 7–2–1 record and a share of the conference championship, the first of 13 consecutive
Big Six/Seven/Eight Conference titles. Ultimately, Wilkinson became one of the most celebrated college coaches of all time. His teams captured national championships in 1950, 1955, and 1956, and they amassed a 145–29–4 (.826) overall record. Twice Minnesota attempted to hire him away from Oklahoma, in 1950 and 1953, but both times Wilkinson rebuffed his alma mater. He got OU football placed on major NCAA probation twice in a five-year span (1955 and 1960) for illegally paying players out of a $125,000 slush fund for a decade and a half after World War II ended.
The centerpiece of his time in Norman was a 47-game winning streak from 1953 to 1957, an
NCAA Division I
NCAA Division I (D-I) is the highest division of intercollegiate athletics sanctioned by the National Collegiate Athletic Association (NCAA) in the United States, which accepts players globally. D-I schools include the major collegiate athlet ...
record that still stands. It has been moderately threatened only four times: by
North Dakota State in
Division I FCS (39 wins, 2017–2021),
Toledo (35 wins, 1969–1971),
Miami (FL) (34 wins, 2000–2003), and
USC USC may refer to:
Education
United States
* Universidad del Sagrado Corazón, Santurce, Puerto Rico
* University of South Carolina, Columbia, South Carolina
** University of South Carolina System, a state university system of South Carolina
* ...
(34 wins, 2003–2005). Earlier, the Sooners ran off 31 consecutive wins from 1948 to 1950. Apart from two losses in 1951, Wilkinson's Sooners did not lose more than one game per season for 11 years between 1948 and 1958, going 107–8–2 over that period. His teams also went 12 consecutive seasons (1947–1958) without a loss in conference play, a streak which has never been seriously threatened. Wilkinson did not suffer his first conference loss until 1959 against
Nebraska
Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
, his 79th conference game.
Wilkinson suffered only one losing season, in 1960. However, that season saw him pass
Bennie Owen to become the winningest coach in Sooner history. He has since been passed by
Barry Switzer and
Bob Stoops.
While coaching at OU, Wilkinson began writing a weekly newsletter to alumni during the season, to keep them interested in Sooner football. He also became the first football coach to host his own television show. He and Michigan State University coach
Duffy Daugherty partnered to sponsor a series of clinics for high school coaches nationwide. Later, they turned their clinics into a profitable business.
[McGregor, Andrew."Wilkinson, Bud". ''American National Biography Online''. February 2000.](_blank)
Accessed October 6, 2016.
Following the 1963 season, his 17th at Oklahoma, Wilkinson retired from coaching at the age of 47.
President's Council on Physical Fitness

While at Oklahoma, Wilkinson served on the
President's Council on Physical Fitness from 1961 to 1964. He designed 11 floor exercises for schoolchildren that were incorporated into the song "
Chicken Fat", the theme song for President John F. Kennedy's youth fitness program,
which was widely used in school gymnasiums across the country in the 1960s and 1970s.
Later life and career
1964 Senate Bid
In February, 1964, Wilkinson announced that he would enter a special election to replace his friend, the late
Robert S. Kerr, as U. S. Senator from Oklahoma. He had already resigned his position as head coach of the Oklahoma University Sooners. Politicians and the Oklahoma press debated whether he was qualified to become a U. S. Senator, though all seemed to agree that his popularity as a cultural icon gave him an important edge. Easily winning the Republican primary, Wilkinson became the
Republican nominee for the
U.S. Senate in 1964, at which point he legally changed his first name to Bud, but narrowly lost to
Democrat Fred R. Harris, then a State Senator in Oklahoma. Both parties involved political heavyweights from out of state to campaign for their candidates. Republicans invited former President
Eisenhower and
Senator
A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
Barry Goldwater
Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and major general in the United States Air Force, Air Force Reserve who served as a United States senator from 1953 to 1965 and 1969 to 1987, and was the Re ...
. Illness made Eisenhower miss the occasion, so his former Vice President
Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
served as substitute. Harris supporters got President Lyndon Johnson to make an appearance, as well as several other national Democrats. Wilkinson's Republican advisers brought in Senator
Strom Thurmond to appeal to ultra-conservative voters in Little Dixie, which had recently turned reliably Republican. That effort backfired. Harris later said, "my campaign got an extra benefit from Senator Thurmond's Oklahoma visit … Thurmond wound up scaring the daylights out of even a lot of conservative white voters with his jingoist speeches, advocating for the escalation of the American war effort in Vietnam."
In the 1964 General Election, Wilkinson lost by a narrow 51% to 49% and could not overcome Republican
presidential nominee,
Senator
A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
Barry Goldwater
Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and major general in the United States Air Force, Air Force Reserve who served as a United States senator from 1953 to 1965 and 1969 to 1987, and was the Re ...
’s loss to incumbent President
Lyndon Baines Johnson
Lyndon Baines Johnson (; August 27, 1908January 22, 1973), also known as LBJ, was the 36th president of the United States, serving from 1963 to 1969. He became president after assassination of John F. Kennedy, the assassination of John F. Ken ...
by 55% to 45% in Oklahoma. Through 2020, Johnson is the last Democrat to carry Oklahoma in a presidential election. Wilkinson entertained seeking the other Oklahoma U.S. Senate seat in 1968, but he did not run, and the position went to former
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Henry Bellmon, also a Republican.
Broadcasting and NFL coaching
In 1965, Wilkinson joined
ABC Sports as their lead
color commentator on college football telecasts, teaming with
Chris Schenkel and, later,
Keith Jackson
Keith Max Jackson (October 18, 1928 – January 12, 2018) was an American sports commentator, journalist, author, and radio personality, known for his career with ABC Sports (1966–2006). While he covered a variety of sports over his caree ...
. Wilkinson was the color analyst for four of the greatest games in college football history, each commonly referred to as a "
Game of the Century":
Notre Dame vs. Michigan State in 1966,
UCLA vs. USC in 1967,
Texas vs. Arkansas in 1969, and
Nebraska vs. Oklahoma in 1971.
Wilkinson was inducted into the
College Football Hall of Fame
The College Football Hall of Fame is a hall of fame and interactive Tourist attraction, attraction devoted to college football, college American football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players ...
in 1969.
In 1975, he received the Golden Plate Award of the
American Academy of Achievement
The American Academy of Achievement, colloquially known as the Academy of Achievement, is a nonprofit educational organization that recognizes some of the highest-achieving people in diverse fields and gives them the opportunity to meet one ano ...
.
In 1978, Wilkinson returned to coaching with the
St. Louis Cardinals of the
NFL. After less than two disappointing seasons, he was fired, and returned to broadcasting with
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
.
Death
Wilkinson suffered a series of minor strokes and, on February 9, 1994, he died of
congestive heart failure
Heart failure (HF), also known as congestive heart failure (CHF), is a syndrome caused by an impairment in the heart's ability to fill with and pump blood.
Although symptoms vary based on which side of the heart is affected, HF typically pr ...
in
St. Louis at the age of 77.
He is interred at Oak Grove Cemetery in
St. Louis, Missouri
St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
.
Personal life
Wilkinson was married to the former Mary Schifflet in 1938, with whom he had two sons, Pat and Jay. They divorced in 1975. A year later, he married Donna O'Donnahue, 33 years his junior, who survived him in death.
Head coaching record
College
NFL
Works
* ''Bud Wilkinson's Guide to Modern Physical Fitness.'' New York: Viking, 1967.
* ''Football: Winning Defense.'' Lanham, MD: Sports Illustrated Books, 1993.
* ''Football: Winning Offense.'' Lanham, MD: Sports Illustrated Books, 1994.
* ''Modern Defensive Football.'' Englewood Cliffs, NJ: Prentice-Hall, 1957. With Gomer Jones
* ''Oklahoma Split T Football.'' Englewood Cliffs, NJ: Prentice-Hall, 1952.
See also
*
Oklahoma drill
Notes
References
External links
*
*
*
Voices of Oklahoma interview with Jay WilkinsonFirst person interview conducted on February 9, 2012, with Jay Wilkinson about his father, Bud Wilkinson.
{{DEFAULTSORT:Wilkinson, Bud
1916 births
1994 deaths
American football quarterbacks
Coaches of American football from Minnesota
College football announcers
College Football Hall of Fame inductees
Iowa Pre-Flight Seahawks football coaches
Minnesota Golden Gophers football coaches
Minnesota Golden Gophers football players
Minnesota Golden Gophers men's golfers
Minnesota Golden Gophers men's ice hockey players
Oklahoma Republicans
Oklahoma Sooners athletic directors
Oklahoma Sooners football coaches
Psi Upsilon
Players of American football from Minneapolis
Sports coaches from Minneapolis
St. Louis Cardinals (football) head coaches
Syracuse Orange football coaches
United States Navy officers
United States Navy personnel of World War II
Presidents of the American Football Coaches Association