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Anheuser-Busch Anheuser-Busch Companies, LLC ( ) is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple ...
, a wholly owned subsidiary of
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
SA/NV, is the largest
brewing company A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of b ...
in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired
SABMiller SABMiller plc was an Anglo–South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by AB InBev for US$107-billion. It was the world's sec ...
in 2016. Brands include ''
Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...
'', ''Busch'', ''Michelob'', ''Bud Light'', and ''
Natural Light Natural Light, formerly Anheuser-Busch Natural Light, nicknamed Natty, is an American reduced-calorie light lager brewed by Anheuser-Busch. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One serving contains ...
''.


Budweiser


Budweiser

Budweiser is a 5.0%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
Adjunct pale lager introduced in 1876 by
Adolphus Busch Adolphus Busch (10 July 1839 – 10 October 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. He introduced numerous innovations, building the success of the company in the late 19th and early 2 ...
and has become one of the best selling
beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
s in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. It is made with up to 30%
rice Rice is a cereal grain and in its Domestication, domesticated form is the staple food of over half of the world's population, particularly in Asia and Africa. Rice is the seed of the grass species ''Oryza sativa'' (Asian rice)—or, much l ...
in addition to
hops Hops are the flowers (also called seed cones or strobiles) of the hop plant ''Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to whic ...
and
barley Barley (), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains; it was domesticated in the Fertile Crescent around 9000 BC, giving it nonshattering spikele ...
malt Malt is any cereal grain that has been made to germinate by soaking in water and then stopped from germinating further by drying with hot air, a process known as "malting". Malted grain is used to make beer, whisky, malted milk, malt vinegar, ...
.Protz, R., ''The Complete Guide to World Beer'' (2004), Budweiser is produced in
breweries A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of be ...
around the United States and the world. It is a
filtered beer Filtered beer refers to any ale, lager, or fermentation, fermented malt beverage in which the sediment left over from the brewing process has been removed. Ancient techniques included the use of straw mats, cloth, or straws, and frequently left so ...
available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws.


Budweiser Select

Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and . Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
as a spokesman for the brand.


Budweiser Select 55

A version of Budweiser Select that contains is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be 2.4% ABV; by comparison, most American lagers have around 5%.


Budweiser 66

Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in the United Kingdom by
InBev InBev () was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...
UK Limited. Launched in July 2010, Budweiser 66 has 84 Calories in a 300  CM^3 serving (just over 10 oz).


Budweiser 1933 Repeal Reserve

A 6.1% ABV
amber lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...
style introduced in November 2017, inspired by a pre-prohibition recipe.


Budweiser Zero

Shortly after Prohibition Brew's discontinuation, InBev announced a new
Non-alcohol beer Low-alcohol beer is beer with little or no alcohol by volume that aims to reproduce the taste of beer while eliminating or reducing the inebriating effect, carbohydrates, and calories of regular alcoholic brews. Low-alcohol beers can come in diff ...
brink called Budweiser Zero.
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
player
Dwyane Wade Dwyane Tyrone Wade Jr. ( or , born January 17, 1982) is an American former professional basketball player who is currently the co-owner of the Utah Jazz of the National Basketball Association. He is also currently the host of the American a ...
partnered with the company in the creation of the drink, stating "it was personal to me because of my mom's and dad's journey through addiction" and called the drink "a can that gives you that encouragement" while attempting to avoid alcohol. In May 2022, InBev announced that they were falling short of their previously stated goal of 20% of their beverage volume being alcohol free, having reached 6% saturation at the time. The drink features zero sugar, zero alcohol, zero carbs, and fifty calories. Various promotions tied to the product have been offered, such as free
Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...
rides. It has been received with mixed reviews. InBev has received negative press from critics with complaints such as "who drinks Budweiser for the taste", and
The Week ''The Week'' is a weekly news magazine with editions in the United Kingdom and United States. The British publication was founded in 1995 and the American edition in 2001. An Australian edition was published from 2008 to 2012. A children's edi ...
calling it "an attack on American values". It has mixed to positive reviews among taste testers, being praised to its beer-like appearance and taste, and slightly criticized for being bland in flavor.


Bud Light

Introduced in 1982 as Budweiser Light, it is Budweiser's flagship low-calorie beverage, advertised as a
light beer Light beer (sometimes spelled lite beer) is a pale lager that is reduced in ethanol, alcohol content or calories compared to regular beers. Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and ...
with 4.2% ABV and . Launching at
Super Bowl XIX Super Bowl XIX was an American football game between the American Football Conference (AFC) champion Miami Dolphins and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion ...
in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond
Miller Lite Miller Lite is a 4.2% ABV reduced calorie light American lager beer produced by Molson Coors. It was introduced in 1973 in limited markets by the Miller Brewing Company (then owned by Philip Morris, Inc.) and began being distributed nationa ...
, the original category definer. From 1987 to 1989,
Spuds MacKenzie Spuds MacKenzie ("The Original Party Animal") is a fictional bull terrier dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old a ...
, a bull terrier was used as a mascot in the Bud Light commercials. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
series ''
The Dick Van Dyke Show ''The Dick Van Dyke Show'' is an American sitcom created by Carl Reiner that initially aired on CBS from October 3, 1961, to June 1, 1966, with a total of 158 half-hour episodes spanning five seasons. It was produced by Calvada Productions"Calv ...
''. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.


2023 boycott

On April 1, 2023, Bud Light sent transgender social media personality Dylan Mulvaney custom Bud Light cans featuring Mulvaney's face to celebrate the anniversary of Mulvaney's "365 Days of Girlhood" series, which documented Mulvaney's
gender transition Gender transition is the process of affirming and expressing one's internal sense of gender, rather than the sex assigned to them at birth. It is a recommended course of treatment for individuals experiencing gender dysphoria, providing impro ...
. In response, several notable figures on the American right called for a
boycott A boycott is an act of nonviolent resistance, nonviolent, voluntary abstention from a product, person, organisation, or country as an expression of protest. It is usually for Morality, moral, society, social, politics, political, or Environmenta ...
of the company. On April 14, 2023, Anheuser-Busch CEO Brendan Whitworth released a statement saying, "We never intended to be part of a discussion that divides people." Whitworth's statement was characterized by ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' as a "vaguely apologetic statement
hat A hat is a Headgear, head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorpor ...
satisfied seemingly no one." On April 20, 2023,
White House Press Secretary The White House press secretary is a senior White House official whose primary responsibility is to act as spokesperson for the executive branch of the United States federal government, especially with regard to the president, senior aides and ...
Karine Jean-Pierre Karine Jean-Pierre (born August 13, 1974) is an American political advisor who served as the White House Press Secretary, White House press secretary from May 2022 to January 2025, and a senior advisor to President Joe Biden from October 2024 t ...
spoke out against the rhetoric of "violence and vitriol" against transgender Americans by those boycotting the beverage. In late April, a spokesperson for Anheuser-Busch said that two executives – Bud Light's vice president of marketing and her boss – would take leaves of absence. In the month following the advertisement, Bud Light sales dropped 13.7 percent. During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period". Doukeris also said that the company would triple Bud Light's advertising budget in the upcoming months in an attempt to recover billions of dollars of lost sales. In June 2023, Bud Light announced that as promotion for the 2023 4th of July weekend, they would be offering $15 coupons on purchasing 15-pack Bud Lights, which means the beer could be nearly free via some stores that sell it at a discount lower than $15.


Bud Light Platinum

A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has , 8 fewer than a regular Budweiser.


Bud Light Apple

Bud Light with apple flavor added. It has . Released in 2015 with 4.2% ABV.


Bud Light Peels

These beers make up the Bud Light citrus portfolio.


Bud Light Lemonade

Bud Light made with real lemonade. It has . Released in May 2020 with 4.2% alcohol content, the same alcohol content as Bud Light.


Bud Light Lime

Bud Light with lime flavor added. It has . Released in May 2008 with 4.2% alcohol content, the same alcohol content as Bud Light.


Bud Light Orange

Bud Light made with orange peels. It has . Released in April 2018 with 4.2% alcohol content, the same alcohol content as Bud Light.


Bud Light Seltzer

Bud Light released their own alcoholic seltzer water beverage in mid-January 2020. The four flavors available include black cherry, watermelon, tangerine, mango, and are made from cane sugar and fruit flavor. Each can has 100 calories per 12 US fl oz serving and has 5% ABV.


Bud Light Lime-A-Ritas

Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada) flavored malt beverages titled "Bud Light Lime Ritas", with its flagship flavor being the "Lime-a-Rita", a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans. Since then, AB has released the strawberry-flavored "Straw-Ber-Rita", the mango flavored "Mang-o-Rita", and the raspberry flavored "Raz-Ber-Rita". For the winter 2013 season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February 2014 due to strong sales. After the release of the "Mang-o-Rita" and "Raz-Ber-Rita", A-B released an eighteen-pack case containing six "Lime-a-Ritas", four "Straw-Ber-Ritas", four "Mang-o-Ritas", and four "Raz-Ber-Ritas". In August 2014, A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita", an apple-flavored margarita sold until November 2014. In February 2015, A-B released a new summer seasonal extension for their "Rita" line, "Lemon-Ade-Rita", a lemonade flavored margarita. In summer 2016, A-B released the newest "rita" flavor of their line named "Water-melon-rita", a watermelon flavored margarita. A-B also released the "Grape-Ahh-Rita", a grape flavored margarita. In fall 2016, A-B released the new "Cherry-Ahh-Rita", a cherry-flavored margarita. In summer 2017, A-B released the new "Peach-A-Rita". A-B also released the new "Orange-A-Rita", in certain states and the "Grape-Ahh-Rita" was renamed "Grape-A-Rita". Also in summer 2017, A-B introduced "Splash by Lime-A-Rita", a line of lighter Lime-A-Ritas with less alcohol, calories, and carbs available in three flavors; the existing "Straw-Ber-Rita" and the two new flavors "Pine-Apple-Rita" and "Coco-Nut-Rita". In the fall of 2017, A-B introduced Pome-Granate-Rita. In 2018, A-B introduced several flavors, including, Pine-Apple-Rita, Coco-Nut-Rita, Grape-Fruit-Rita, Berry-A-Rita, and brought back the watermelon flavor. In 2019, Passion-Fruit-Rita and Cherry-Lime-Rita were introduced and cranberry came back. In 2020, A-B introduced Guav-A-Rita.


Bud Ice

Introduced in October 1993 as Ice by Budweiser, it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the "doo-be-doo-be-doo" phrase from "
Strangers in the Night "Strangers in the Night" is a song composed by Bert Kaempfert with English lyrics by Charles Singleton and Eddie Snyder. Kaempfert originally used it under the title "Beddy Bye" as part of the instrumental score for the movie ''A Man Could Get ...
".


Bud Extra

A beer with
caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...
,
ginseng Ginseng () is the root of plants in the genus ''Panax'', such as South China ginseng (''Panax notoginseng, P. notoginseng''), Korean ginseng (''Panax ginseng, P. ginseng''), and American ginseng (''American ginseng, P. quinquefol ...
,
guarana Guaraná ( from the Portuguese ''guaraná'' ; ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clu ...
and
alcohol Alcohol may refer to: Common uses * Alcohol (chemistry), a class of compounds * Ethanol, one of several alcohols, commonly known as alcohol in everyday life ** Alcohol (drug), intoxicant found in alcoholic beverages ** Alcoholic beverage, an alco ...
. It contains 6.6% ABV. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, 2008, Anheuser-Busch announced that it would remove
caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...
and
guarana Guaraná ( from the Portuguese ''guaraná'' ; ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clu ...
from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.


Budweiser/Bud Light Chelada

A blend of Budweiser or Bud Light and
Clamato Clamato , , is a commercial drink made of reconstituted tomato juice concentrate and sugar, which is flavored with spices, dried clam broth and MSG. It is made by Mott's. The name is a portmanteau of ''clam'' and ''tomato''. It is consumed in ...
. This beverage became available nationally in late 2007.


Discontinued


Budweiser American Ale

Budweiser American Ale debuted in 2008. The beer was claimed to offer complex taste without much bitterness. American Ale had a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American
craft beer Craft beer is beer manufactured by craft breweries, which typically produce smaller amounts of beer than larger "macro" breweries and are often independently owned. Such breweries are generally perceived and marketed as emphasising enthusiasm, ne ...
market, although most American craft beers are hoppier. American Ale was the first beer under the Budweiser name that was brewed with a top fermenting yeast. The beer's darker color was a departure from the other Budweiser brands. Production was discontinued by 2011.


Budweiser Brew Masters' Private Reserve

Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a "Budweiser brewmaster holiday tradition of collecting the richest part of the batch which is tapped to the brew kettles to toast the holiday season."


Budweiser Malt Liquor

Introduced in limited test markets between 1970 and 1973, its slogan was "The first malt liquor good enough to bear the name."


Budweiser Prohibition Brew

In 2015, AB InBev committed to ensuring that low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by 2025. They followed the announcement by launching their Prohibition Brew-branded non-alcoholic drink and introduced it to the Canadian market in 2016. It was brewed in the same method as
Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...
, with the alcohol removed via
evaporation Evaporation is a type of vaporization that occurs on the Interface (chemistry), surface of a liquid as it changes into the gas phase. A high concentration of the evaporating substance in the surrounding gas significantly slows down evapora ...
. It was discontinued in 2020, in favor of a new non-alcoholic beer brand, Budweiser Zero, which features a different recipe and a partnership with professional
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
player
Dwyane Wade Dwyane Tyrone Wade Jr. ( or , born January 17, 1982) is an American former professional basketball player who is currently the co-owner of the Utah Jazz of the National Basketball Association. He is also currently the host of the American a ...
.


Bud Dry

Bud Dry was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity.
Dry beer Pale lager is a Pale (color), pale-to-Gold (color), golden lager beer with a well-Attenuation (brewing), attenuated body and a varying degree of Hops#Noble hops, noble hop Bitterness (taste), bitterness. In the mid-19th century, Gabriel Sedlmay ...
is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the ''Diät-Pils'' style. However, after the introduction of Bud Ice in 1994, Bud Dry was not heavily marketed. Production was discontinued in December 2010.


Bud Ice Light

Bud Ice Light contains 5.0% ABV and . It undergoes
fractional freezing Fractional freezing is a process used in process engineering and chemistry to separate substances with different melting points. It can be done by partial melting of a solid, for example in zone refining of silicon or metals A metal ( ...
, which Bud Light does not undergo. It was discontinued in 2010.


Bud Light Golden Wheat

On October 5, 2009, Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of wheat beers produced from
craft brewer Craft beer is beer manufactured by craft breweries, which typically produce smaller amounts of beer than larger "macro" breweries and are often independently owned. Such breweries are generally perceived and marketed as emphasising enthusiasm, ne ...
s around the country. This beer had , 8.3 grams of carbohydrates and 4.1% alcohol by volume. It was an American
Hefeweizen Wheat beer is a top-fermented beer which is brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German and Belgian ; other types include Lambic (made with wild yeast), Berliner Weisse (a ...
which is based on the classic German Hefeweizen style. Production was discontinued in 2012.


Bud Silver

An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contained 4.2% alcohol by volume. It was discontinued in 2006 after it failed to meet sales expectations.


Red Wolf

A red ale marketed during the 1990s in the United States. It was enjoyed by some consumers, but neither as well known nor as popular as other Anheuser-Busch brands. Discontinued .


Michelob

Michelob () is a 4.2%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
pale lager Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness. In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...
developed by
Adolphus Busch Adolphus Busch (10 July 1839 – 10 October 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. He introduced numerous innovations, building the success of the company in the late 19th and early 2 ...
in 1896 as a "draught beer for connoisseurs". Michelob is the German name for the town of Měcholupy, now in the Czech Republic, where
Anton Dreher Anton Dreher (7 May 1810 in Schwechat near Vienna – 27 December 1863 in Schwechat) was an Austrian brewer, business magnate, philanthropist of Danube Swabian ancestry, the founder of the Dreher Breweries who was an important figure in the devel ...
had a brewery. In 1961, Anheuser-Busch produced a
pasteurized In food processing, pasteurization ( also pasteurisation) is a process of food preservation in which packaged foods (e.g., milk and fruit juices) are treated with mild heat, usually to less than , to eliminate pathogens and extend shelf life ...
version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966. Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line. This bottle was used until 2002 when it was dropped in favor of a traditional bottle. The teardrop bottle was used again from January 2007 to October 2008.


Brand variation

The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against
Miller A miller is a person who operates a mill, a machine to grind a grain (for example corn or wheat) to make flour. Milling is among the oldest of human occupations. "Miller", "Milne" and other variants are common surnames, as are their equivalents ...
Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee. These include: * Michelob Honey Lager * Michelob Pale Ale * Michelob Marzen * Michelob Pumpkin Spice Ale * Michelob Winter's Bourbon Cask Ale AmberBock is a 5.1%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
amber lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...
which uses roasted black barley
malt Malt is any cereal grain that has been made to germinate by soaking in water and then stopped from germinating further by drying with hot air, a process known as "malting". Malted grain is used to make beer, whisky, malted milk, malt vinegar, ...
in the ingredients, and which received a World Beer Cup Bronze Medal in 1998. From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the
Christmas holiday season The Christmas season or the festive season, also known as the holiday season or the holidays, is an annual period generally spanning from November or December to early January. Incorporating Christmas Day and New Year's Day, the various celebrat ...
. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In 2006, Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include: * Michelob Bavarian Wheat (summer) * Michelob Marzen (fall) * Michelob Porter (winter) * Michelob Pale Ale (spring) The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s; and in 2002, the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later, Michelob Ultra Amber (a darker, more flavorful beer) was added to this sub-line. According to a report by Beer Marketer's Insights and published by ''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'' on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink". All fruit flavors have the following nutrition content: 107 calories, 6.0g carbs, 0.5g protein and 0.0g fat, per 12 oz bottle.


Marketing

Advertisements for Michelob Ultra feature people engaged in sporting activities. The
Michelob ULTRA Open at Kingsmill The Pure Silk Championship was a women's professional golf tournament on the LPGA Tour, played in Williamsburg, Virginia. The 72-hole tournament was held on the par-71 River Course at Kingsmill Resort, set at in 2013. Previously known as ...
and Michelob Ultra Futures Players Championship, were sponsored by Michelob Ultra. Michelob Ultra serves as a presenting sponsor of the
Tour of Missouri The Tour of Missouri was a professional road bicycle racing stage race in Missouri that started on September 11, 2007 with six days of racing. The organizers, who also run the Tour de Georgia and the Amgen Tour of California, billed it as the thir ...
bicycle race and sponsors the
King of the Mountains The King of the Mountains (KoM) is an award given to the best climbing specialist in a men's cycling road race; in women's cycle racing, Queen of the Mountains (QoM) is used. While the title may be given to the rider who achieves the highest ...
jersey. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand.
PGA Tour The PGA Tour (stylized as PGA TOUR by its officials) is the organizer of professional golf tours in North America. It organizes most of the events on the flagship annual series of tournaments also known as the PGA Tour, the PGA Tour Champion ...
players
Sergio García Sergio García Fernández (; born 9 January 1980) is a Spanish professional golfer. He turned professional in 1999 and played on the European Tour and PGA Tour prior to joining LIV Golf in 2022. García has won 36 international tournaments as ...
and
Brooks Koepka Brooks Koepka ( ; born May 3, 1990) is an American professional golfer who currently plays on the LIV Golf League. He formerly played on the PGA Tour and has won five major championships, the PGA Championship three times (2018, 2019, 2023) and ...
are both sponsored by Michelob, as well as veteran beach volleyball player
Kerry Walsh Kerri Lee Walsh Jennings (born August 15, 1978) is an American professional beach volleyball player, three-time Olympic gold medalist, and a one-time Olympic bronze medalist. She is the beach volleyball leader in career victories as of 2016 hav ...
.
Lance Armstrong Lance Edward Armstrong (''né'' Gunderson; born September 18, 1971) is an American former professional road bicycle racing, road racing cyclist. He achieved international fame for winning the Tour de France a record seven consecutive times fro ...
signed on October 6, 2009, a three-year agreement to become Michelob Ultra's new spokesperson and ambassador, but was dropped by the company in 2012 after being accused of using performance-enhancing drugs. Michelob sponsored several episodes of the ''
Diggnation ''Diggnation'' is a tech-focused humor video podcast hosted by Kevin Rose and Alex Albrecht. Originally broadcast on Revision3, the first episode aired on July 1, 2005 and the last episode on December 30, 2011. This run of video podcasts was one ...
'' podcast. The hosts,
Kevin Rose Robert Kevin Rose (born 1977) is an American entrepreneur, Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk. He also served as production assistant and co-host at TechTV's ''The Screen Savers''. From 2012 to 2015, he was ...
and
Alex Albrecht Alexander Jennings Albrecht (born August 14, 1976) is an American television personality, actor and podcaster. He is known for co-hosting the former G4techTV television program ''The Screen Savers'', an hour-long computer and technology variety ...
, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. Also, an episode of the show was filmed inside the Michelob brewery. Michelob is famous for its late-1980s TV commercials that used the slogan, "The night belongs to Michelob", which centered on its "night" theme and used songs that had the word "night" or a form of the word "night" in its title, including "
The Way You Look Tonight "The Way You Look To-night" is a song from the film '' Swing Time'' that was performed by Fred Astaire and composed by Jerome Kern with lyrics written by Dorothy Fields. It won the Academy Award for Best Original Song in 1936. Fields remarked, ...
" by
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
, "Move Better in the Night" by
Roger Daltrey Sir Roger Harry Daltrey (born 1 March 1944) is an English singer, musician and actor. He is the co-founder and lead vocalist of the Rock music, rock band the Who, known for his powerful voice and charismatic stage presence. His stage persona ear ...
, "
Tonight, Tonight, Tonight "Tonight, Tonight, Tonight" is the second track on the 1986 album '' Invisible Touch'' by the English rock band Genesis, released in January 1987 as the fourth single from the album. It peaked at No. 3 in the US and No. 18 in the UK. Backgrou ...
" by
Genesis Genesis may refer to: Religion * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of humankind * Genesis creation narrative, the first several chapters of the Bo ...
, "
Don't You Know What the Night Can Do? "Don't You Know What the Night Can Do?" is a song recorded by Steve Winwood for his album, '' Roll with It'', released on Virgin Records in 1988. Released as a single, it peaked at number six on the US ''Billboard'' Hot 100 chart and spent two we ...
" and "
Talking Back to the Night ''Talking Back to the Night'' is the third solo studio album by English recording artist Steve Winwood. Released less than two years after the top 3 hit '' Arc of a Diver'', it failed to see as much success as its predecessor, reaching #28 on the ...
" by
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, and a new recording of " After Midnight" by
Eric Clapton Eric Patrick Clapton (born 1945) is an English Rock music, rock and blues guitarist, singer, and songwriter. He is regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s l ...
. In the 1980s and 1990s, Michelob used the slogan "Some days are better than others". In February 2023,
Williams Racing Williams Racing, legally known as Williams Grand Prix Engineering Limited and competing as Atlassian Williams Racing, is a British Formula One team and constructor. It was founded by Frank Williams (1942–2021) and Patrick Head. The team w ...
announced a multi-year partnership with Michelob Ultra. This reunites Williams with Anheuser-Busch for the first time since 2006 when
Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...
sponsored the then-BMW WilliamsF1 Team from 2003.


Rolling Rock

''Rolling Rock'' is a 4.4%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
pale lager Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness. In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...
launched in 1939 by the
Latrobe Brewing Company Latrobe Brewing Company was founded in 1893 in Latrobe, Pennsylvania as part of the Pittsburgh Brewing Company. Forced to close in 1920 due to prohibition, it was purchased by the Tito brothers and reopened in 1933 selling “Latrobe Old German†...
. In May 2006, Anheuser-Busch purchased the Rolling Rock brand from
InBev InBev () was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...
for $82 million (equivalent to $m in ) and began brewing Rolling Rock at its Newark facility in mid July 2006. Other pale lagers marketed under the Rolling Rock brand name are ''Rock Green Light'', 3.7% ABV, and ''Rock Light'', 3.5%; the company also produces a 5% ABV amber lager, ''Rolling Rock Red''. Ingredients are pale barley malt, rice, corn and hops.


Busch

''Busch Beer'', an economy brand 4.3% lager, was introduced in 1955 as ''Busch Bavarian Beer''; the brand name was changed in 1979 to ''Busch Beer''. The ''Busch'' brand was introduced largely in response to
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
rules in force in the 1950s, when stadium corporate naming rights were a fairly new and somewhat controversial concept. At the time, naming ballparks after alcoholic beverages was forbidden. Unable to rename Sportsman's Park "Budweiser Stadium" as a result, company chairman and then-new Cardinals owner Gussie Busch named the venue for himself two years before introducing Busch beer. Other beers marketed under the ''Busch'' brand name are Busch Light, a 4.1% light lager introduced in 1989, ''Busch Ice'', a 5.9% ice beer introduced in 1995, and ''Busch NA'', a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. At a slightly lower price than flagship brand Budweiser, it competes directly with the MillerCoors brand Milwaukee's Best, Keystone (beer brand), Keystone/Keystone Premium, while Busch Light competes directly with Milwaukee's Best Light, Keystone Light and Southpaw Light and Busch Ice competes directly with the Milwaukee's Best, Milwaukee's Best Ice, Keystone (beer brand), Keystone Ice/V9 and Icehouse. In September 2020, Busch released ''Dog Brew'', a non-alcoholic beverage for dogs. The "beer" contains no alcohol or hops, but is made with pork bone broth, water, vegetables, herbs, and spices. On June 16, 2025, Busch introduced a new flavor "Light Lime" which will be available for a limited time in 25 states.


Natural

''
Natural Light Natural Light, formerly Anheuser-Busch Natural Light, nicknamed Natty, is an American reduced-calorie light lager brewed by Anheuser-Busch. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One serving contains ...
'' is an economy brand 4.2%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
reduced-calorie
pale lager Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness. In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...
introduced in 1977. The brand was originally called Anheuser-Busch Natural Light. In 2008 ''The Wall Street Journal'' listed it as the fifth largest selling beer in the U.S. ''Natural Ice'' is an economy brand 5.9% ABV ice beer, introduced in 1995. Nearly two decades after the introduction of Natural Ice a malt liquor named ''Natty Daddy'' (8% and 5.9% ABV) was added to the market in 2012. It competes directly with the MillerCoors brand Keystone Light, Milwaukee's Best Light, Southpaw Light while Natural Ice competes directly with Keystone (beer brand), Keystone Ice/V9, Milwaukee's Best, Milwaukee's Best Ice and Icehouse and Natty Daddy competes against Keystone (beer brand), Keylightful, Keystone (beer brand), Keystone Lime and Icehouse Edge. Anheuser Busch continues to add to the Natural Light profile releasing Naturdays in 2019. Currently there are three flavors, original strawberry lemonade, pineapple lemonade and red, white and blueberry.


Johnny Appleseed

''Johnny Appleseed'' is a 5.5%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
cider produced by Anheuser-Busch subsidiary Brokenstraw Beverage LLC and introduced in April 2014. Brokenstraw Beverage was created by Anheuser-Busch in 2014 as a corporate identity to manufacture and distribute ''Johnny Appleseed'' out of their Baldwinsville, New York brewery.


LandShark Lager

''LandShark Lager'', brewed in Jacksonville, Florida, is a 4.6%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
island-style lager launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain, to compete with Grupo Modelo's Corona. Under a sponsorship deal, Dolphin Stadium, home of the Miami Dolphins, Florida Marlins and the Miami Hurricanes, was renamed "Land Shark Stadium" for the 2009 football season. The contract ended in early 2010, and the stadium was renamed "Sun Life Stadium" as of January 18, 2010, in time for both the 2010 NFL Pro Bowl and Super Bowl XLIV. The stadium was renamed Hard Rock Stadium in 2016. LandShark also has Bar & Grill locations in Pensacola, Florida, Myrtle Beach, South Carolina, Atlantic City, New Jersey, Branson, Missouri, Buford, Georgia, and Biloxi, Mississippi. The name is derived from the Jimmy Buffett song "Fins (song), Fins", where men in a beach town trying to woo a vacationing woman are referred to as "sharks that can swim on the land".


Craft Beer Ownership


Goose Island Brewery

Goose Island started in 1988 as a brewpub in Chicago, and opened a separate bottling plant there in 1995. The brewery and its beers were purchased by
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
in 2011. The Chicago brewery continues to produce and sell small batch beers while their national offerings are made in bulk at various Anheuser-Busch facilities.


Elysian Brewing Company

Elysian was founded in Seattle, Washington, in 1995 by Dave Buhler, Joe Bisacca, and Dick Cantwell. On January 23, 2015, it was announced that Elysian would be sold to
Anheuser-Busch Anheuser-Busch Companies, LLC ( ) is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple ...
in a deal expected to close within three months.


Golden Road Brewing

The purchase of Golden Road Brewery in Los Angeles was announced on September 23, 2015.


Four Peaks Brewery

Four Peaks announced on December 18, 2015, that it had been acquired by ABInbev as part of its High End unit.


Devils Backbone Brewing Company

Devils Backbone announced on April 12, 2016, that it had been acquired by ABInbev as part of its High End unit.


Karbach Brewing Company

Karbach Brewing Company announced on November 3, 2016, that it had been acquired by ABInbev as part of its High End unit.


Wicked Weed Brewing

Wicked Weed Brewing announced on May 3, 2017, that it had been acquired by ABInbev as part of its High End unit.


Malt liquors


King Cobra

''King Cobra'' is a 6% alcohol by volume malt liquor introduced in 1984. It is brewed with a warmer fermentation than used for the company's pale lagers, and the ingredients include barley malt and corn. Shortly after its launch, King Cobra was supported by an advertising campaign featuring actor, martial artist, and former American football player Fred Williamson and the tag-line "Don't let the smooth taste fool you!"


Hurricane

''Hurricane High Gravity Lager'' is an 8.1% alcohol malt liquor beverage available primarily in the United States. It is available in 40 ounce bottles, as well as 12, 16, 24, and 25 ounce cans. Recently, Hurricane High Gravity 8.1% has gone from a Black Label to a Silver Label in all of its serving sizes. Hurricane also comes in a lower alcohol content just called Hurricane malt liquor usually sold in a 40-ounce bottle with an ABV of 5.9%.


Spykes

The company introduced a flavored 12% ABV malt liquor under the name ''Spykes'' in 2007. It was sold in colorful, 2-ounce bottles. Available flavors included mango, Lime (fruit), lime, melon and chocolate. It was withdrawn in the same year after criticism from Alcoholic beverage, alcohol industry watchdog groups that it was being marketed to underage customers, and the Alcohol and Tobacco Tax and Trade Bureau found that the labeling of Spykes was illegal."A booze buzz for teenyboppers?"
, March 30, 2007, NBC News


Others

* ''Bon & Viv Spiked Seltzer'' a new take on hard seltzer to be introduced to the public on February 3, 2019, Super Bowl Sunday * ''Green Valley Brewing Company'', has a craft beer appearance; "Anheuser-Busch" does not appear on labels of its products. * ''Redbridge'', a gluten-free beer made from sorghum. * ''Tequiza'' was a 4.5% ABV fruit flavored pale lager introduced in 1998 in limited markets in the US, then withdrawn in January 2009. ''Tequiza Extra'', with more Tequila flavor and less lime, was test-marketed in 2000 * ''Tilt (drink), Tilt'', a line of fruit flavored malt beverages. * ''Wild Blue Lager'', a strong lager with blueberries. * ''Ziegenbock'', sold in Texas and nearby states.


Minority ownership brands

As of January 2013, Anheuser-Busch InBev had 32.2% ownership in the Craft Brew Alliance, a
beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
brewing companyCRAFT BREW ALLIANCE, INC. ANNUAL REPORT For the Fiscal Year Ended: December 31, 2012. that is composed of several beer and cider brands. Anheuser-Busch sold its stake in several of these brands to Tilray in 2023. * Redhook Ale Brewery founded by Gordon Bowker and Paul Shipman in 1981 in Seattle, Washington; Anheuser-Busch sold its stake to Tilray in 2023. * Widmer Brothers Brewery founded by brothers Kurt and Rob Widmer in 1984 in Portland, Oregon; Anheuser-Busch sold its stake to Tilray in 2023. * Kona Brewing Company founded by father and son team Cameron Healy and Spoon Khalsa in 1994 in Kona, Hawaii; * Omission Beer developed internally in 2012 in Portland, Oregon; and * Square Mile Cider, launched in 2013; Anheuser-Busch sold its stake to Tilray in 2023.


Craft beer distribution alliances

Beers made by smaller "craft" breweries which are co-distributed with A-B brands by select distributors:http://www.anheuserbusch.com Anheuser Busch Alcohol Percentages. 2010 18 Oct. * Fordham Brewing Company * Old Dominion Brewing Company


Previously owned by Anheuser-Busch

The following brands were owned by Anheuser-Busch until they were all sold to Tilray in 2023.


10 Barrel

In November 2014, it was reported that 10 Barrel Brewing, with brewpubs in Bend, Oregon, and Boise, Idaho, would be acquired by Anheuser-Busch. This was the second small brewing company acquired by the company in that calendar year.


Blue Point

On February 5, 2014, it was announced that ''Blue Point Brewing Company'' was being sold to Anheuser-Busch InBev for nearly $24 million. As of the time of sale, the brewery will continue to operate in its Patchogue, New York, location.


Breckenridge Brewery

Several days after acquiring the Four Peaks brand and assets, InBev announced the purchase of Breckenridge Brewery, with brewpubs based in Colorado.


Shock Top

''Shock Top'' is a 5.2%
ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
Belgian beer#White or wheat beer, Belgian-style wheat ale introduced under the name ''Spring Heat Spiced Wheat'' brewed in Fort Collins, Colorado as a seasonal beer in 2006, then all year from 2007. The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade hops, Cascade and Willamette hops. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the 2006 and 2007 North American Beer Awards, earning the reputation as America's Beer respectively. It competes directly with the MillerCoors brand Blue Moon (beer), Blue Moon.


References


External links


Anheuser-Busch website
{{Beer in the United States Anheuser-Busch beer brands