W. K. Buckley Limited is a

corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...

operating in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

that manufactures

medicines A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy (pharmacotherapy) is an important part of the medical field and re ...

for health problems such as the common cold. They also have children's medicine which are sold under the brand Jack & Jill. The company is located in Mississauga,

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

. It is a subsidiary of

Novartis Novartis AG is a Swiss-American multinational pharmaceutical corporation based in Basel, Switzerland and Cambridge, Massachusetts, United States (global research).name="novartis.com">https://www.novartis.com/research-development/research-loc ...

. The company was founded in 1919 by

William Knapp Buckley William is a masculine given name of Norman French origin.Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford University Press, 2nd edition, , p. 276. It became very popular in the English language after the Norman conques ...

(1890 - 1978), In 1978, after W. K. Buckley's death, his adopted son Frank Buckley became the

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese f ...

of the company. In the mid-1980s, Frank became

spokesperson A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...

promoting the "It Tastes Awful. And It Works."

slogan A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. Th ...

, which became very successful. Novartis purchased ownership of the Buckley's brand and formulas in 2002. The remaining Buckley company, William Knapp Limited, which provides Marketing consultancy services, is led by David Rieger, the Vice President of Marketing reporting directly to Frank Buckley. Prior to this position, Mr. Rieger held a number of other senior positions with the Buckley organization and with the Novartis conglomerate.

Buckley's Mixture

Buckley's Original Mixture is a cough syrup invented in 1919 in

Toronto Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...

, Canada , and still produced today. Noted for its strongly unpleasant taste (hence its slogan), its ingredients include

ammonium carbonate Ammonium carbonate is a salt with the chemical formula (NH4)2CO3. Since it readily degrades to gaseous ammonia and carbon dioxide upon heating, it is used as a leavening agent and also as smelling salt. It is also known as baker's ammonia and is ...

, potassium bicarbonate,

camphor Camphor () is a waxy, colorless solid with a strong aroma. It is classified as a terpenoid and a cyclic ketone. It is found in the wood of the camphor laurel ('' Cinnamomum camphora''), a large evergreen tree found in East Asia; and in the k ...

menthol Menthol is an organic compound, more specifically a monoterpenoid, made synthetically or obtained from the oils of corn mint, peppermint, or other mints. It is a waxy, clear or white crystalline substance, which is solid at room temperature and ...

, Canada balsam ('' Abies balsamea''), sodium cyclamate,

pine needle oil A pine is any conifer tree or shrub in the genus ''Pinus'' () of the family Pinaceae. ''Pinus'' is the sole genus in the subfamily Pinoideae. The World Flora Online created by the Royal Botanic Gardens, Kew and Missouri Botanical Garden a ...

, and a

tincture A tincture is typically an extract of plant or animal material dissolved in ethanol (ethyl alcohol). Solvent concentrations of 25–60% are common, but may run as high as 90%.Groot Handboek Geneeskrachtige Planten by Geert Verhelst In chemist ...

capsicum ''Capsicum'' () is a genus of flowering plants in the nightshade family Solanaceae, native to the Americas, cultivated worldwide for their chili pepper or bell pepper fruit. Etymology and names The generic name may come from Latin , mean ...

. It is promoted for relief of coughs and sore throats for up to six hours. In March 2017, Health Canada issued a recall of Buckley’s products due to a choking hazard from a faulty plastic seal. As of 2019, five other Buckley's cough syrups are produced. Buckley's DM, which contained dextromethorphan, is no longer produced for sale in Canada as of 2016.

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References

{{reflist Pharmaceutical companies of Canada Pharmaceutical companies established in 1919

Buckley's Mixture

See also

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References