The Buckle, Inc. is an American fashion
retailer
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...
selling
clothing
Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...
,
footwear
Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature.
*Shoes and si ...
, and
accessories for men, women, and children. The company operates 451 stores in 42 states throughout the United States of America, under the names Buckle and The Buckle. Buckle markets brand name and private label apparel, including denim, other casual bottoms, tops and shirts, dresses and rompers, sportswear and athleisure, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories.
History
Buckle began as a men's clothing store established in 1948 in
Kearney,
Nebraska
Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
.
The first store was founded by David Hirschfeld and operated under the name ''Mills Clothing''. His son, Dan Hirschfeld, took over the business in 1965. In 1967, a second store was purchased and operated under the name Brass Buckle. The company began selling more casual men's clothing and by the early 1970s, Brass Buckle had developed into a
denim
Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...
-based store offering a wide selection of denim and shirts.
In 1977, the company introduced
women's clothing and the first mall-based location was opened. In 1991, Brass Buckle changed its name to The Buckle, Inc. and began development of private clothing label 'bkle', known today as BKE.
The following year, the company went public on the
NASDAQ
The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...
, where it was traded as BKLE. The company reached operations of 100 stores in 18 states.
* 1997 – The Buckle moved to the
New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
, where it now trades under the symbol, BKE.
In 1998, The Buckle reached operations of 200 stores in 29 states.
* 1999 – The first eCommerce website was launched.
* 2009 – The Buckle reached operation of 400 stores in 41 states.
* 2010 – The company completed construction of a new 240,000 square feet, state-of-the-art distribution center.
* 2011 – The company reached a milestone of selling five million pairs of jeans in one year.
* 2017 – The Buckle operated over 450 stores in 44 states.
Merchandise
Buckle markets denim jeans, casual bottoms, fashion tops and shirts, dresses and rompers, active wear, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories. Buckle's own
private label
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
brands make up 35% of sales.
References
External links
Official corporate websiteBuckleon
LinkedIn
LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...
Buckleon
Instagram
Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
Buckleon
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
{{DEFAULTSORT:Buckle (Clothing Retailer)
Companies based in Nebraska
Clothing retailers of the United States
Companies listed on the New York Stock Exchange
Clothing brands of the United States
2010s fashion
2000s fashion
1990s fashion
1980s fashion
American companies established in 1948
Retail companies established in 1948
1948 establishments in Nebraska
Kearney, Nebraska
1992 initial public offerings