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Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury
Swiss watch Swiss made is a label or marking used to indicate that a product was made on the territory of Switzerland. It is also a geographical indication protected under different Swiss and international laws and treaties. According to the Swiss Federal ...
brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier,
Blancpain Blancpain SA () is a Swiss luxury watch manufacturer, headquartered in Paudex/Le Brassus, Switzerland. It designs, manufactures, distributes, and sells prestige and luxury mechanical watches. Founded by Jehan-Jacques Blancpain in Villeret, Swit ...
, Breguet, Cartier, Chopard,
Girard-Perregaux Girard-Perregaux SA () is a luxury Swiss watch ''manufacture'' with its origins dating back to 1791. In 2022, then-owner French luxury group Kering sold its stake in Sowind Group SA, the parent company of Girard-Perregaux, via management buyout ...
,
Jaeger-LeCoultre Manufacture Jaeger-LeCoultre SA, or simply Jaeger-LeCoultre (), is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833 and is based in Le Sentier, Switzerland. Since 2000, the company has been a fully owned subsidiary ...
,
Longines Compagnie des Montres Longines, Francillon S.A., or simply Longines (), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Agassiz family, Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss The Swatch G ...
, Oris, Panerai, Piaget, Rado,
Roger Dubuis Roger Dubuis is a Swiss watch manufacturer of luxury watches based in Geneva, Switzerland. The company was founded by Roger Dubuis and Carlos Dias in 1995. In 2008, the company was acquired by the Richemont group. The Roger Dubuis watches inc ...
,
TAG Heuer TAG Heuer S.A., founded Heuer AG ( ) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde (TAG) in 1985, which purchased a majority stake in the company, forming ' ...
,
Tissot Tissot SA () is a Swiss luxury watch brand owned by the Swatch Group. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. Tissot is not associated with Mathey-Tissot, anoth ...
, Tudor, Ulysse Nardin and Vacheron Constantin. In 2023, Bucherer was bought by
Rolex Rolex () is a Swiss watch brand and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered ''Rolex ...
. In 2025 it was announced that Rolex is shutting down the Carl F. Bucherer brand.


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* Rolex 2023 mergers and acquisitions Swiss companies established in 1888 Jewellery retailers {{switzerland-stub