Telephones Company Building () is an
Art Deco
Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
office building located on
Calea Victoriei
Calea Victoriei (''Victory Avenue'') is a major avenue in central Bucharest. Situated in Sector 1, and having a length of , it leads from (which runs parallel to the Dâmbovița River) to the north and then northwest up to Piața Victoriei, w ...
in
Bucharest
Bucharest ( , ; ) is the capital and largest city of Romania. The metropolis stands on the River Dâmbovița (river), Dâmbovița in south-eastern Romania. Its population is officially estimated at 1.76 million residents within a greater Buc ...
,
Romania
Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...
. It is now owned by
Telekom România.
Bucharest
Palatul Telefoanelor in Bucharest is an
Art Deco
Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
style building and until 1956, was the tallest building in Bucharest at .
The worldwide
Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
that began with the
Wall Street crash of 1929 also affected Romania, strongly impacting the
Romanian economy. The Romanian government decided to take a loan from the American trust,
J.P. Morgan & Co., which obtained from this transaction the granting of a 20-year monopoly on Romanian telephony to the
International Telephone and Telegraph Corporation (ITT), which then formed the Societatea Anonimă Română de Telefoane (SART, "Romanian Telephone Company, Ltd."). The aim was to modernize Romanian telephony and to construct the Telephone Palace.
Designed on behalf of SART by the Romanian architect of Dutch origin
Edmond Van Saanen Algi and built over the course of about 20 months in 1931–1933, it was the first major modernist building on Bucharest's
Calea Victoriei
Calea Victoriei (''Victory Avenue'') is a major avenue in central Bucharest. Situated in Sector 1, and having a length of , it leads from (which runs parallel to the Dâmbovița River) to the north and then northwest up to Piața Victoriei, w ...
, the street of which Tudor Octavian wrote, "this is how the whole of Bucharest would look if we had been allowed..., if its builders had been clever enough..." It was constructed on the former site of the Oteteleșanu Mansion, which had been, since the turn of the century, home to a terrace bar (Terasa Oteteleșanu), a coffee house and a beer saloon, competing with
Casa Capșa
Casa Capșa is a historic restaurant in Bucharest, Romania, first established in 1852. At various times it has also included a hotel; most recently, it reopened as a 61-room hotel 17 June 2003.
"...long a symbol of Bucharest for its inhabitants ...
for the custom of Bucharest's elite from its location next to the old
Romanian National Theatre.
The steel skeleton was produced by the
Reșița steelworks
Reșița (; ; ; ; ; ; ) is a city in western Romania and the capital of Caraș-Severin County. It is located in the Banat region. The city had a population of 58,393 in 2021. It administers six villages: Câlnic (''Kölnök''), Cuptoare (''Kupt ...
. The building was inaugurated in 1934 in the presence of
King
King is a royal title given to a male monarch. A king is an Absolute monarchy, absolute monarch if he holds unrestricted Government, governmental power or exercises full sovereignty over a nation. Conversely, he is a Constitutional monarchy, ...
Carol II
Carol II (4 April 1953) was King of Romania from 8 June 1930, until his forced abdication on 6 September 1940. As the eldest son of Ferdinand I of Romania, King Ferdinand I, he became crown prince upon the death of his grand-uncle, King Carol I, ...
. The building was extended (both vertically and horizontally) in 1940 and 1946, and survived earthquakes in
1940
A calendar from 1940 according to the Gregorian calendar, factoring in the dates of Easter and related holidays, cannot be used again until the year 5280.
Events
Below, events related to World War II have the "WWII" prefix.
January
*Janu ...
,
1977
Events January
* January 8 – 1977 Moscow bombings, Three bombs explode in Moscow within 37 minutes, killing seven. The bombings are attributed to an Armenian separatist group.
* January 10 – Mount Nyiragongo erupts in eastern Zaire (no ...
,
1986
The year 1986 was designated as the International Year of Peace by the United Nations.
Events January
* January 1
** Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles.
** Spain and Portugal en ...
, and
1990
Important events of 1990 include the Reunification of Germany and the unification of Yemen, the formal beginning of the Human Genome Project (finished in 2003), the launch of the Hubble Space Telescope, the separation of Namibia from South ...
, as well as
bombing in 1944 by
Allied Forces during
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. With the advent of
the Communist era, the building passed into the hands of the Romanian government, along with SART itself, which was nationalized as a division of the Ministry of Posts and Telecommunications. The
1989 Revolution resulted in the establishment of the independent ROM-POST-TELECOM, reorganized as Romtelecom in July 1991.
A 1993 study revealed structural problems (the roof was never designed to support microwave antennas, but only a coffee shop); before a major reconstruction project could be started in 1997, engineers had to begin by redrawing building plans, as the originals had been lost. Work included reconstruction to duplicate the original façade, as well as structural reinforcement. The reconstruction design was made by Romanian architecture office Proiect Bucuresti. The whole project, which ultimately employed 700 people, cost roughly
€
The euro sign () is the currency sign used for the euro, the official currency of the eurozone. The design was presented to the public by the European Commission on 12 December 1996. It consists of a stylized letter E (or epsilon), crossed by t ...
1 million and lasted until 2005.
[Nuta 2005.]
Notes
References
*Adrian Nuta
Dupa zece ani de renovare, Palatul Telefoanelor are o noua faţa("After then years of renovation, the Telephone Palace has a new face"), ''Averea'', 13 May 2005, accessed 2 January 2006.
*
*Kaufmann, Birgit
''Exposure'', issue No. 5, February 2001, accessed 2 January 2006.
Rotary Construcții, 2004, accessed 2 January 2006.
"Advertorial" on the site of
Romtelecom
Orange România is a broadband Internet service provider and mobile provider in Romania. It is Romania's largest GSM network operator which is majority owned by Orange S.A. that also uses some of the Telekom Romania infrastructure, the biggest ...
, accessed 2 January 2006.
* —, ''Bucureștiul Interbelic/Calea Victoriei/Interbellum Bucharest'', NOI Media Print,
List of Names and Places Explained: The Telephone Palace in ''Bucharest Between the Wars: A Modernity With Fringes'', Romanian Academy Library, accessed 4 January 2006.
*Dinu Anghel
"How Romanians spent summer a century ago", reprinted from ''Bucătăria pentru toți'', accessed 4 January 2006.
External links
1935, photo.
Photo of Palatul Telefoanelor after reconstruction
{{Tall buildings in Romania
Buildings and structures in Bucharest
Buildings and structures completed in 1934
1934 establishments in Romania
Historic monuments in Bucharest
Art Deco architecture in Romania
Calea Victoriei