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Bubly Sparkling Water, or simply Bubly, is a line of flavoured
In 2021, a line of caffeinated sparkling water drinks was introduced under the name bubly bounce, each containing 35 mg of caffeine. Bubly bounce is produced in mango-passion fruit, blueberry-pomegranate, triple-berry, citrus-cherry, and blood orange-grapefruit varieties. In 2022, Bubly introduced the limited-edition Belini Bliss flavour, their first mocktail offering. In 2023, Bubly introduced a line of dessert-inspired sparkling waters, comprising orange cream, key lime pie, and lemon sorbet flavours.
In March 2024, PepsiCo introduced a new Bubly Burst beverage line, which contains fruit juices that provide a stronger flavour and colour than their regular counterparts. Unlike the standard Bubly range, burst drinks are only available in 16.9oz plastic bottles.
sparkling water
Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure, or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent qualit ...
distributed by PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drink
A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...
s, primarily against other sparkling water brands such as La Croix.
Product
Bubly is available for purchase in 12 oz. cans or 20 oz. bottles, with packaging containing a personal message and a greeting printed on the tab or cap. All varieties of Bubly are sugar-free and claimed to contain no artificial sweeteners, composed only of sparkling water and natural flavours. The initial line-up of bubly consisted of lemon, lime, orange, grapefruit, strawberry, apple, mango, and cherry flavours. However, the brand has expanded to include blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut pineapple, blueberry-pomegranate, and white-peach-ginger varieties. An unflavoured version, under the name "justbubly" is also available.
In 2021, a line of caffeinated sparkling water drinks was introduced under the name bubly bounce, each containing 35 mg of caffeine. Bubly bounce is produced in mango-passion fruit, blueberry-pomegranate, triple-berry, citrus-cherry, and blood orange-grapefruit varieties. In 2022, Bubly introduced the limited-edition Belini Bliss flavour, their first mocktail offering. In 2023, Bubly introduced a line of dessert-inspired sparkling waters, comprising orange cream, key lime pie, and lemon sorbet flavours.
In March 2024, PepsiCo introduced a new Bubly Burst beverage line, which contains fruit juices that provide a stronger flavour and colour than their regular counterparts. Unlike the standard Bubly range, burst drinks are only available in 16.9oz plastic bottles.
Availability
Bubly was first launched in theUnited States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
in February 2018. In May 2023, PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
expanded the brand into the Australian and New Zealand markets.
Advertising
Bubly aired a commercial starring Canadian singerMichael Bublé
Michael Steven Bublé ( ; born September 9, 1975) is a Canadian singer and songwriter. Regarded as a pop icon, he is often credited for helping to renew public interest and appreciation for traditional pop standards and the Great American ...
during Super Bowl LIII
Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...
in 2019, in which the singer repeatedly pronounces the beverage's name like his own () rather than as "bubbly", much to the chagrin of a store's clerk. Bublé would appear in subsequent advertising campaigns for the beverage, particularly in his native Canada, and PepsiCo first released a special "Merry Berry Bublé" flavor for the holiday season in 2021.
References
{{PepsiCo Carbonated water PepsiCo brands PepsiCo soft drinks Products introduced in 2018 Soft drinks