Bubblicious is a brand of

bubble gum Bubble gum (or bubblegum) is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Composition In modern chewing gum, if natural rubber such as chicle is used, it must pass several purity and cleanliness tests. However, ...

owned by the Italian-Dutch company

Perfetti Van Melle Perfetti Van Melle is an Italian– Dutch multinational company of confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although ex ...

. Originally produced by the American Chicle Division of Warner-Lambert, the brand was launched in 1977 in response to the tremendous sales of

Bubble Yum Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974. National distribution began in 1976. History In 1977, rumors began to spread that the gum's soft ...

, the first soft bubble gum. The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign. Bubblicious was later expanded internationally.

Flavors

There have been 28 flavors of Bubblicious, all except watermelon have been discontinued. Flavors have included Cotton Candy, Paradise Punch, Sour Cherry, and Choco Choco Chip. Bubblicious is available in original format and Bubblicious Bursts with a liquid-filled center. The original "Lightning Lemonade" flavor was discontinued in the year 2000. However, in 2005 the flavor was re-introduced as ''LeBron's Lightning Lemonade'', based on a partnership between Bubblicious and

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

player

LeBron James LeBron Raymone James Sr. ( ; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is the NBA's all-time leading scorer and ...

. The caricature featured on the packaging was illustrated by cartoonist Grey Blackwell. When the flavor was re-introduced, it was changed to include a raspberry flavor element. "Bubblicious Ink'd!" was a somewhat sour flavor the coloring of which caused the chewer's tongue to turn blue. The flavor was supported by

Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...

's Klik Street Skaters' Group, who performed a commercial similar to the company's original Ink'd! commercial. Bubblicious Sherbet ice cream is made by

Breyers Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Since 1993, Breyers has been owned and managed by the British conglomerate, Unilever. Founded in 1866, Breyers is the oldest manufacturer of ...

with bubble gum pieces and a bubble gum swirl.

Trivia

Bubblicious was involved in the

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, list ...

for the most bubble gum bubbles blown at one time. Hundreds of Little League players and fans joined

Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

Hall of Famer

Ozzie Smith Osborne Earl Smith (born December 26, 1954) is an American former professional baseball player. Nicknamed "The Wizard of Oz", Smith played shortstop for the San Diego Padres and St. Louis Cardinals in Major League Baseball, winning the National ...

to set the world record with over 100 fans and 300 pieces of Bubblicious gum. In June 2013, former New England Patriots Tight End

Aaron Hernandez Aaron Josef Hernandez (November 6, 1989 – April 19, 2017) was an American professional American football, football player who was a tight end in the National Football League (NFL). He played three seasons with the New England Patriots until h ...

was linked to a murder by his purchase of Blue Cotton Candy Bubblicious.

References

{{Perfetti Van Melle Brand name confectionery Cadbury Adams brands Chewing gum Perfetti Van Melle brands Products introduced in 1977