Bubble tea (also known as pearl milk tea, bubble milk tea, tapioca milk tea, boba tea, or boba; zh, t=珍珠奶茶, p=zhēnzhū nǎichá, zh, t=波霸奶茶, p=bōbà nǎichá, labels=no) is a
tea-based drink most often containing chewy
tapioca balls, milk, and flavouring. It originated in
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
in the early 1980s
and spread to other countries where there is a large
East Asian
East Asia is a geocultural region of Asia. It includes China, Japan, Mongolia, North Korea, South Korea, and Taiwan, plus two special administrative regions of China, Hong Kong and Macau. The economies of Economy of China, China, Economy of Ja ...
diaspora
A diaspora ( ) is a population that is scattered across regions which are separate from its geographic place of birth, place of origin. The word is used in reference to people who identify with a specific geographic location, but currently resi ...
population.
Bubble tea is most commonly made with tapioca pearls (also known as "boba" or "balls"), but it can be made with other toppings as well, such as
grass jelly,
aloe vera
''Aloe vera'' () is a succulent plant species of the genus ''Aloe''. It is widely distributed, and is considered an invasive species in many world regions.
An evergreen perennial plant, perennial, it originates from the Arabian Peninsula, but ...
,
red bean, and
popping boba. It has many varieties and flavours, but the two most popular varieties are pearl
black
Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...
milk tea and pearl
green
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a com ...
milk tea ("pearl" for the tapioca balls at the bottom).
Description

Bubble teas fall under two categories: teas without milk and milk teas. Both varieties come with a choice of
black
Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...
,
green
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a com ...
, or
oolong
Oolong or Wulong (, ; ; , "black dragon" tea) is a traditional semi-oxidized Chinese tea (''Camellia sinensis)'' produced through a process that includes withering the leaves under strong sun and allowing some Enzymatic oxidation, oxidation to ...
tea as the base.
Milk teas usually include
powdered or fresh milk, but may also use
condensed milk,
almond milk,
soy milk, or
coconut milk.
The oldest known bubble tea drink consisted of a mixture of hot Taiwanese black tea, tapioca pearls ( zh, c=粉圓, p=fěn yuán, poj=hún-îⁿ), condensed milk, and syrup () or honey.
Bubble tea is most commonly served cold.
The tapioca pearls that give bubble tea its name were originally made from the starch of the
cassava
''Manihot esculenta'', common name, commonly called cassava, manioc, or yuca (among numerous regional names), is a woody shrub of the spurge family, Euphorbiaceae, native to South America, from Brazil, Paraguay and parts of the Andes. Although ...
, a tropical shrub known for its starchy roots which was introduced to Taiwan from
South America
South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...
during Japanese colonial rule. Larger pearls () quickly replaced these.
Some cafés specialize in bubble tea production.
While some cafés may serve bubble tea in a glass, most Taiwanese bubble tea shops serve the drink in a plastic cup and use a machine to seal the top of the cup with heated plastic
cellophane.
The method allows the tea to be shaken in the serving cup and makes it spill-free until a person is ready to drink it.
The cellophane is then pierced with an oversized straw, referred to as a boba straw, which is larger than a typical drinking straw to allow the toppings to pass through.
Due to its popularity, bubble tea has inspired a variety of bubble tea flavoured snacks, such as bubble tea
ice cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
and bubble tea candy.
The market size of bubble tea was valued at in 2022 and is projected to reach by the end of 2027.
Some of the largest global bubble tea chains include
Chatime,
CoCo Fresh Tea & Juice and
Gong Cha.
Variants
Drink
Bubble tea comes in many variations which usually consist of
black tea
Black tea (also literally translated as red tea from various East Asian languages) is a type of tea that is more tea processing, oxidized than oolong, yellow tea, yellow, white tea, white, and green tea, green teas. Black tea is generally st ...
,
green tea
Green tea is a type of tea made from the leaves and buds of the '' Camellia sinensis'' that have not undergone the withering and oxidation process that creates oolong teas and black teas. Green tea originated in China in the late 1st millenn ...
,
oolong tea, and sometimes
white tea.
Another variation,
yuenyeung, (, named after the
Mandarin duck
The mandarin duck (''Aix galericulata'') is a perching duck species native to the East Palearctic. It is Sexual dimorphism, sexually dimorphic – the males are elaborately coloured, while the females have more subdued colours. It is a medium- ...
) originated in
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
and consists of black tea, coffee, and milk.
Other varieties of the drink include blended tea drinks. These variations are often either blended using ice cream, or are smoothies that contain both tea and fruit.
Boba ice cream bars have also been produced.
There are many popular flavours of bubble tea, such as
taro,
mango
A mango is an edible stone fruit produced by the tropical tree '' Mangifera indica''. It originated from the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South and Southeast As ...
,
coffee
Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...
, and
coconut
The coconut tree (''Cocos nucifera'') is a member of the palm tree family (biology), family (Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, ...
. Flavouring ingredients such as a syrup or powder determine the flavour and usually the colour of the bubble tea, while other ingredients such as tea, milk, and boba are the basis.
Toppings
Tapioca pearls (boba) are the most common ingredient, although there are other ways to make the chewy spheres found in bubble tea.
The pearls vary in color according to the ingredients mixed in with the tapioca. Most pearls are black from brown sugar.
Jelly comes in different shapes: small cubes, stars, or rectangular strips, and flavours such as
coconut jelly,
konjac,
lychee,
grass jelly,
mango
A mango is an edible stone fruit produced by the tropical tree '' Mangifera indica''. It originated from the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South and Southeast As ...
,
coffee
Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...
, and
green tea
Green tea is a type of tea made from the leaves and buds of the '' Camellia sinensis'' that have not undergone the withering and oxidation process that creates oolong teas and black teas. Green tea originated in China in the late 1st millenn ...
.
Azuki bean or
mung bean paste, typical toppings for Taiwanese shaved ice desserts, give bubble tea an added subtle flavour as well as texture.
Aloe
''Aloe'' (; also written ''Aloë'') is a genus containing over 650 species of flowering plant, flowering succulent plant, succulent plants.WFO (2022): Aloe L. Published on the Internet;http://www.worldfloraonline.org/taxon/wfo-4000001341. Acc ...
, egg pudding (
custard
Custard is a variety of culinary preparations based on sweetened milk, cheese, or cream cooked with Eggs as food, egg or egg yolk to thicken it, and sometimes also flour, corn starch, or gelatin. Depending on the recipe, custard may vary in con ...
), and
sago
Sago () is a starch extracted from the pith, or spongy core tissue, of various tropical palm stems, especially those of ''Metroxylon sagu''. It is a major staple food for the lowland peoples of New Guinea and the Maluku Islands, where it is c ...
also can be found in many bubble tea shops.
Popping boba, or spheres that have fruit juices or syrups inside them, are another popular bubble tea topping.
Flavours include mango, strawberry, coconut, kiwi, and honey melon.
Some shops offer milk or cheese foam on top of the drink, giving the drink a consistency similar to that of whipped cream, and a saltier flavour profile. One shop described the effect of the cheese foam as "neutraliz
ngthe bitterness of the tea...and as you drink it you taste the returning sweetness of the tea."
Ice and sugar level

Bubble tea shops often give customers the option of choosing the amount of ice or sugar in their drink.
Ice levels are usually specified ordinally (e.g., no ice, less ice, normal ice, more ice), and sugar levels in quarterly intervals (e.g., 0%, 25%, 50%, 75%, 100%).
Packaging
In Southeast Asia, bubble tea is usually packaged in a plastic takeaway cup, sealed with plastic or a rounded cap. New entrants into the market have attempted to distinguish their products by packaging it in bottles and other shapes. Some have used sealed plastic bags. Nevertheless, the plastic takeaway cup with a sealed cap is still the most common packaging method.
Preparation method
The tea can be made in batches during the day or the night before.
Brewing
Brewing is the production of beer by steeping a starch source (commonly cereal grains, the most popular of which is barley) in water and #Fermenting, fermenting the resulting sweet liquid with Yeast#Beer, yeast. It may be done in a brewery ...
different types of teas takes different amounts of time and temperature. For instance,
green tea
Green tea is a type of tea made from the leaves and buds of the '' Camellia sinensis'' that have not undergone the withering and oxidation process that creates oolong teas and black teas. Green tea originated in China in the late 1st millenn ...
requires brewing at a lower temperature, typically between with a brewing time of 8–10 minutes to extract its optimal flavour. In contrast,
black tea
Black tea (also literally translated as red tea from various East Asian languages) is a type of tea that is more tea processing, oxidized than oolong, yellow tea, yellow, white tea, white, and green tea, green teas. Black tea is generally st ...
needs to be made with hotter water, usually around with a brewing of around 15–20 minutes to bring out its sweetness. A tea warmer dispenser allows the tea to remain heated for up to eight hours.
Pearls (boba) are made from
tapioca starch. Most bubble tea stores buy packaged tapioca pearls in an uncooked stage. When the boba is uncooked and in the package, it is uncolored and hard. The boba does not turn chewy and dark until they are cooked and sugar is added to bring out its taste. Uncooked tapioca pearls in their package can be stored for around 9 to 12 months. Once cooked, they can be stored in a sealed container in the refrigerator. Despite this, most bubble tea stores will not sell their boba after 24 hours because it will start to harden and lose its chewiness.
The traditional preparation method is to mix the ingredients (sugar, powders, and other
flavourings) together using a bubble tea shaker cup, by hand. However, many present-day bubble tea shops use a bubble tea shaker machine. This eliminates the need for humans to shake the bubble tea by hand. It also reduces staffing needs as multiple cups of bubble tea may be prepared by a single
barista.
History
Milk and sugar have been added to tea in Taiwan since the
Dutch colonization of Taiwan from 1624 to 1662.
Before the invention of bubble tea, a similar tea beverage was created in Taiwan called bubble foam tea (). This drink was made by mixing tea with
fructose
Fructose (), or fruit sugar, is a Ketose, ketonic monosaccharide, simple sugar found in many plants, where it is often bonded to glucose to form the disaccharide sucrose. It is one of the three dietary monosaccharides, along with glucose and gal ...
syrup and then shaking it with ice cubes in a shaker. The vigorous shaking created a fine foam, giving the drink its signature texture. Unlike modern pearl milk tea, bubble foam tea did not initially contain tapioca balls.
There are two competing stories for the discovery of bubble tea.
One is associated with the
Chun Shui Tang tea room in
Taichung
Taichung (, Wade–Giles: '), officially Taichung City, is a special municipality (Taiwan), special municipality in central Taiwan. Taichung is Taiwan's second-largest city, with more than 2.85 million residents, making it the largest city in Ce ...
.
Its founder, Liu Han-Chieh, began serving Chinese tea cold after he observed coffee was served cold in Japan while on a visit in the 1980s.
The new style of serving tea propelled his business and multiple chains serving this tea were established.
The company's product development manager, Lin Hsiu Hui, said she created the first bubble tea in 1988 when she poured tapioca balls into her tea during a staff meeting and encouraged others to drink it.
The beverage was well received at the meeting, leading to its inclusion on the menu. It ultimately became the franchise's top-selling product.
Another claim for the invention of bubble tea comes from the Hanlin Tea Room () in
Tainan
Tainan (), officially Tainan City, is a Special municipality (Taiwan), special municipality in southern Taiwan, facing the Taiwan Strait on its western coast. Tainan is the oldest city on the island and commonly called the "Taiwan Prefecture, ...
. It claims that bubble tea was invented in 1986 when teahouse owner Tu Tsong-he was inspired by white tapioca balls he saw in the local market of Yā-mǔ-liáo ().
He later made tea using these traditional Taiwanese snacks.
This resulted in what is known as "pearl tea."
Popularity
In the 1990s, bubble tea spread across East and Southeast Asia with ever-growing popularity. In regions like Hong Kong,
mainland China
"Mainland China", also referred to as "the Chinese mainland", is a Geopolitics, geopolitical term defined as the territory under direct administration of the People's Republic of China (PRC) in the aftermath of the Chinese Civil War. In addit ...
,
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
,
Vietnam
Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
, and
Singapore
Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
, the bubble tea trend has expanded rapidly among young people. In some popular shops, people would line up for more than thirty minutes to get a drink.
In recent years, the popularity of bubble tea has gone beyond the beverage itself, with boba lovers inventing various bubble tea flavoured-foods, including
ice cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
,
pizza
Pizza is an Italian cuisine, Italian, specifically Neapolitan cuisine, Neapolitan, dish typically consisting of a flat base of Leavening agent, leavened wheat-based dough topped with tomato, cheese, and other ingredients, baked at a high t ...
,
toast,
sushi
is a traditional Japanese dish made with , typically seasoned with sugar and salt, and combined with a variety of , such as seafood, vegetables, or meat: raw seafood is the most common, although some may be cooked. While sushi comes in n ...
, and
ramen.
Taiwan
In Taiwan, bubble tea has become not just a beverage, but an enduring icon of the culture and food history for the nation.
In 2020, the date April 30 was officially declared as National Bubble Tea Day in Taiwan.
That same year, the image of bubble tea was proposed as an alternative cover design for Taiwan's passport. According to
Al Jazeera, bubble tea has become synonymous with Taiwan and is an important symbol of Taiwanese identity both domestically and internationally.
Bubble tea is used to represent Taiwan in the context of the
Milk Tea Alliance.
50 Lan is a bubble tea chain founded in
Tainan
Tainan (), officially Tainan City, is a Special municipality (Taiwan), special municipality in southern Taiwan, facing the Taiwan Strait on its western coast. Tainan is the oldest city on the island and commonly called the "Taiwan Prefecture, ...
.
Hong Kong
Hong Kong is famous for its traditional Hong Kong–style milk tea, which is made with brewed black tea and evaporated milk.
While milk tea has long become integrated into people's daily lives, the expansion of Taiwanese bubble tea chains, including
Tiger Sugar, Youiccha, and
Xing Fu Tang, into Hong Kong created a new wave for "boba tea."
Mainland China
Since the idea of adding tapioca pearls into milk tea was introduced into China in the 1990s, bubble tea has increased in popularity.
In 2020 it was estimated that the consumption of bubble tea was 5 times that of coffee in recent years.
According to data from QianZhen Industry Research Institute, the value of the tea-related beverage market in China reached (about ) in 2018.
In 2019, annual sales from bubble tea shops reached as high as (roughly ). While bubble tea chains from Taiwan (e.g., Gong Cha and Coco) are still popular, more local brands, like Yi Dian Dian,
Nayuki,
Hey Tea, etc., are now dominating the market.
In China, young people's growing obsession with bubble tea has shaped their way of social interaction. Buying someone a cup of bubble tea has become a new way of informally thanking someone. It is also a favoured topic among friends and on
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
.
Japan
Bubble tea first entered Japan by the late 1990s, but it failed to leave a lasting impression on the public markets.
It was not until the 2010s when the bubble tea trend finally swept Japan.
Shops from Taiwan, Korea, and China, as well as local brands, began to pop up in cities, and bubble tea has remained one of the hottest trends since then.
Bubble tea has become so commonplace among teenagers that teenage girls in Japan invented a slang for it: ''tapiru'' (タピる). The word is short for drinking tapioca tea in Japanese, and it won first place in a survey of "Japanese slang for middle school girls" in 2018.
A bubble tea theme park was open for a limited time in 2019 in
Harajuku,
Tokyo
Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
.
Singapore
Known locally in Chinese as (), bubble tea is loved by many in Singapore. The drink was sold in Singapore as early as 1992 and became phenomenally popular among young people in 2001.
This soon ended because of the intense competition and
price war
A price war is a form of market competition in which companies within an industry engage in aggressive pricing activity "characterized by the repeated cutting of prices below those of competitors". This leads to a cycle, where each competitor att ...
s among shops.
As a result, most bubble tea shops closed and bubble tea lost its popularity by 2003.
When Taiwanese chains like Koi and Gong Cha came to Singapore in 2007 and 2009, the beverage experienced only short resurgences in popularity.
In 2018, interest in bubble tea rose again at an unprecedented speed in Singapore, as new brands like The Alley and Tiger Sugar entered the market; social media also played an important role in driving this renaissance of bubble tea.
Malaysia
Bubble tea was introduced to Malaysia in the late 1990s and saw a surge in popularity during the early 2000s, particularly in urban areas and night markets.
The arrival of Taiwanese chains such as
Chatime in 2010 marked a significant shift in the industry, as franchised outlets began appearing in major cities.
By 2013, Malaysia accounted for around 50% of Chatime’s global revenue.
In 2017, a high-profile legal dispute between Chatime's franchisor and its Malaysian licensee, Loob Holding, led to the rebranding of over 160 outlets as
Tealive.
Tealive has since become the leading homegrown bubble tea brand in Malaysia, with hundreds of outlets nationwide and regional expansion across
Southeast Asia
Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...
. Other international and local brands, such as Gong Cha, The Alley, and Chizu, also maintain a strong presence.
The Malaysian bubble tea market has experienced significant growth and popularity in recent years, becoming a prominent segment of the country's beverage industry. Bubble tea has evolved into a mainstream beverage preference among the populace, propelled by the influx of international franchises and the emergence of indigenous brands.
United States
Taiwanese immigrants introduced bubble tea to the United States in the 1990s, initially in
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
through regions including
Los Angeles County.
Some of the first stand-alone bubble tea shops can be traced to a food court in
Arcadia, in Southern California,
and Fantasia Coffee & Tea in
Cupertino, in Northern California.
Chains like Tapioca Express, Quickly, Lollicup, and
Happy Lemon emerged in the late 1990s and early 2000s, bringing the Taiwanese bubble tea trend to the US.
Within the Asian American community, bubble tea is commonly known under its colloquial term "boba."
As the beverage gained popularity in the US, it gradually became more than a drink, but a cultural identity for Asian Americans. This phenomenon was referred to as “boba life” by Chinese-American brothers Andrew and David Fung in their music video, “Bobalife,” released in 2013.
Boba symbolizes a subculture that Asian Americans as social minorities could define themselves as, and “boba life” is a reflection of their desire for both cultural and political recognition. It is also used disparagingly in the term
boba liberal, a term that derides mainstream Asian-American liberalism. Other regions with large concentrations of bubble tea restaurants in the United States are the
Northeast and
Southwest
The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A '' compass rose'' is primarily composed of four cardinal directions—north, east, south, and west— ...
. This is reflected in the
coffeehouse-style
teahouse chains that originate from the regions, such as
Boba Tea Company from
Albuquerque,
New Mexico
New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...
, No. 1 Boba Tea in
Las Vegas
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
,
Nevada
Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
, and
Kung Fu Tea from
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
.
Albuquerque and Las Vegas have a large concentrations of boba tea restaurants, as the drink is popular especially among the
Hispano,
Navajo,
Pueblo
Pueblo refers to the settlements of the Pueblo peoples, Native American tribes in the Southwestern United States, currently in New Mexico, Arizona, and Texas. The permanent communities, including some of the oldest continually occupied settlement ...
, and other
Native American,
Hispanic and Latino American communities in the Southwest.
A massive shipping and supply chain crisis on the U.S. West coast, coupled with the
obstruction of the Suez Canal in March 2021, caused a shortage of tapioca pearls for bubble tea shops in the U.S. and Canada. Most of the tapioca consumed in the U.S. is imported from Asia, since the critical ingredient, tapioca starch, is mostly grown in Asia.
TikTok
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
trends and the
Korean Wave
The Korean Wave, or ''hallyu'' (; ), is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. Worldwide interest in Korean culture has been led primarily by the spread of K-p ...
also fueled the popularity of bubble tea in the United States.
Vietnam
Taiwanese milk tea was introduced to
Vietnam
Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
in the early
2000s, but it took a few years for this drink to become popular with young people. Roadside stalls and carts rarely served milk tea, and the milk tea trend gradually cooled down in the late 2000s. Many shops had to liquidate or close, while others struggled to survive. Bubble tea also gained controversy because of information about tea of unknown origin, tapioca pearls allegedly being made from
polymer
A polymer () is a chemical substance, substance or material that consists of very large molecules, or macromolecules, that are constituted by many repeat unit, repeating subunits derived from one or more species of monomers. Due to their br ...
plastics, etc.
By 2012, Taiwanese brands arrived in Vietnam, still the same old milk tea but served in a completely new style: milk tea with toppings, developing a chain model, and a space designed as well as any famous coffee shop. Also, the halo of Taiwanese milk tea gradually returned, especially around the end of 2016, to the beginning of 2017.
According to a survey by Lozi, in 2017, the Vietnamese milk tea market witnessed an explosion with 100 large and small brands coexisting and over 1,500 points of sale, including major brands from Taiwan such as Ding Tea,
Gong Cha, BoBaPop.
This survey also shows that milk tea is becoming a popular drink in Vietnam when 53% of people are confirmed to drink milk tea at least once a week.
From the consumer perspective, milk tea is characterized by its sweet, creamy taste, suitable for many customers, not only students, but also children and office workers. In addition, milk tea is constantly "transforming" to meet all customer needs, from cheese cream tea, fruit tea to low-fat tea. Another important point that makes milk tea popular is the service style. Instead of small shops and school gate carts like in the past, the milk tea is designed into a spacious space, with fixed seats, and cool air conditioning.
Korea
Milk tea is not only a daily drink, but it has also become a "fever drink" loved in many countries, including
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
. In the capital
Seoul
Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
alone, there are 4 famous milk tea shops, which are popular places for entertainment, dating, and meeting of Korean youth every weekend, which are
Gong Cha, Cofioca, Amasvin, and Happy Lemon.
In Korea, there are many different large and small milk tea shops, famous brands or just small shops with a drink counter and a table. Although pearl milk tea originated in Taiwan, it took certain changes in Korea. Koreans are very concerned about keeping in shape, every meal they have to check exactly how many
calories they take in, so that they can do appropriate exercises to burn off excess fat. Therefore, when entering restaurants or bakeries in Korea, we will see the
calorie
The calorie is a unit of energy that originated from the caloric theory of heat. The large calorie, food calorie, dietary calorie, kilocalorie, or kilogram calorie is defined as the amount of heat needed to raise the temperature of one liter o ...
index recorded very carefully as a way to protect the health of consumers. For example, at
Gong Cha milk tea shops there, customers can choose the sweetness of their milk tea by choosing the sugar level (0%, 30%, 50%, 70%, and 100%) and similarly choose ice to add personal favourite flavour to their milk tea.
Australia
Individual bubble tea shops began to appear in Australia in the 1990s, along with other regional drinks like Eis
Cendol. Chains of stores were established as early as 2002, when the Bubble Cup franchise opened its first store in
Melbourne
Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
. Although originally associated with the rapid growth of immigration from Asia and the vast tertiary student cohort from Asia, in Melbourne and Sydney bubble tea has become popular across many communities.
Mauritius
The first bubble tea shop in
Mauritius
Mauritius, officially the Republic of Mauritius, is an island country in the Indian Ocean, about off the southeastern coast of East Africa, east of Madagascar. It includes the main island (also called Mauritius), as well as Rodrigues, Ag ...
opened in late 2012, and since then there have been bubble tea shops in most
shopping mall
A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...
s on the island. Bubble tea shops have become a popular place for teenagers to hang out.
Cultural influence
In 2020, the
Unicode Consortium
The Unicode Consortium (legally Unicode, Inc.) is a 501(c)(3) non-profit organization incorporated and based in Mountain View, California, U.S. Its primary purpose is to maintain and publish the Unicode Standard which was developed with the in ...
released the bubble tea
emoji
An emoji ( ; plural emoji or emojis; , ) is a pictogram, logogram, ideogram, or smiley embedded in text and used in electronic messages and web pages. The primary function of modern emoji is to fill in emotional cues otherwise missing from type ...
() as part of its version 13.0 update.
On 29 January 2023, Google celebrated Bubble Tea with a doodle.
Potential health concerns
In July 2019, Singapore's
Mount Alvernia Hospital warned against the high
sugar
Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose
Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...
content of bubble tea since the drink had become extremely popular in Singapore. While it acknowledged the benefits of drinking green tea and black tea in reducing risk of
cardiovascular disease
Cardiovascular disease (CVD) is any disease involving the heart or blood vessels. CVDs constitute a class of diseases that includes: coronary artery diseases (e.g. angina, heart attack), heart failure, hypertensive heart disease, rheumati ...
,
diabetes
Diabetes mellitus, commonly known as diabetes, is a group of common endocrine diseases characterized by sustained high blood sugar levels. Diabetes is due to either the pancreas not producing enough of the hormone insulin, or the cells of th ...
,
arthritis, and
cancer
Cancer is a group of diseases involving Cell growth#Disorders, abnormal cell growth with the potential to Invasion (cancer), invade or Metastasis, spread to other parts of the body. These contrast with benign tumors, which do not spread. Po ...
, respectively, the hospital cautions that the addition of other ingredients like
non-dairy creamer and toppings in the tea could raise the fat and sugar content of the tea and increase the risk of
chronic disease
A chronic condition (also known as chronic disease or chronic illness) is a health condition or disease that is persistent or otherwise long-lasting in its effects or a disease that comes with time. The term ''chronic'' is often applied when the ...
s. Non-dairy creamer is a milk substitute that contains
trans fat in the form of hydrogenated
palm oil. The hospital warned that this oil has been strongly correlated with an increased risk of
heart disease
Cardiovascular disease (CVD) is any disease involving the heart or blood vessels. CVDs constitute a class of diseases that includes: coronary artery diseases (e.g. angina pectoris, angina, myocardial infarction, heart attack), heart failure, ...
and
stroke
Stroke is a medical condition in which poor cerebral circulation, blood flow to a part of the brain causes cell death. There are two main types of stroke: brain ischemia, ischemic, due to lack of blood flow, and intracranial hemorrhage, hemor ...
.
The other concern about bubble tea is its high
calorie
The calorie is a unit of energy that originated from the caloric theory of heat. The large calorie, food calorie, dietary calorie, kilocalorie, or kilogram calorie is defined as the amount of heat needed to raise the temperature of one liter o ...
content, partially attributed to the high-carbohydrate tapioca pearls (), which can make up to half the calorie-count in a serving of bubble tea.
See also
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Bober Tea and Mochi Dough
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Milk tea
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Sharetea
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Teaspoon (restaurant)
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Yifang Taiwan Fruit Tea
References
External links
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{{Authority control
Blended tea
Food and drink introduced in the 1980s
Milk tea
Taiwanese drinks
Taiwanese inventions
Taiwanese tea
Tea culture