Brutus Jeans is a British clothing company founded in 1966 by brothers Keith and Alan Freedman, who were 18 and 17 years old at the time, respectively.
The company started with one style of
sweater
A sweater (North American English) or pullover, also called a jersey or jumper (British English, Hiberno-English and Australian English), and kept adding to the range, which eventually included
shirts
A shirt is a cloth garment for the upper body (from the neck to the waist).
Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for a broad variety of upper-body garments and undergarments. ...
and
jeans
Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by ...
(for both men and women). The brand was very popular in the 1960s and 1970s with
skinhead
A skinhead or skin is a member of a subculture that originated among working-class youth in London, England, in the 1960s. It soon spread to other parts of the United Kingdom, with a second working-class skinhead movement emerging worldwide i ...
s,
Mod
Mod, MOD or mods may refer to:
Places
* Modesto City–County Airport, Stanislaus County, California, US
Arts, entertainment, and media Music
* Mods (band), a Norwegian rock band
* M.O.D. (Method of Destruction), a band from New York City, US
* ...
s and the
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
crowds. They won awards for their TV advertising, and one of their TV jingles, with minor changes, became the hit record "
Jeans On" (performed in both cases by
David Dundas).
Adrian Lyne
Adrian Lyne (born 4 March 1941) is an English film director. Lyne is known for sexually charged narratives that explore conflicting passions, the power of seduction, moral ambiguity, betrayal, and the indelibility of infidelity.
In the mid 197 ...
, who later achieved major success in films, made television commercials for the company in the 1970s.
In 1966 they created the Trimfit shirt. The Trimfit had a cult following was documented in numerous books and articles about British fashion. Throughout the late sixties and mid seventies this shirt sold in the millions. An original Trimfit shirt can be found in the Museum of London.
It was revived in 2009.
References
External links
Official website
Clothing companies of the United Kingdom
Jeans by brand
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