Brush Script is a casual connecting script
typeface
A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...
designed in 1942 by
Robert E. Smith for the
American Type Founders
American Type Founders (ATF) Co. was a business trust created in 1892 by the merger of 23 type foundries, representing about 85 percent of all type manufactured in the United States at the time. De Vinne, Theodore Low, ''The Practice of Typogr ...
(ATF). The face exhibits an exuberant graphic stroke emulating the look of handwritten written letters with an ink brush.
Lowercase
Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally '' minuscule'') in the written representation of certain languages. The writing system ...
letters are deliberately irregular to further affect the look of handwritten text. The typeface was introduced in 1942 and saw near immediate success with advertisers, retailers, and in posters. Its popularity continued through the 1950s, and waned as influence of the
International Typographic Style
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style. It expanded on and formalized the modern ...
grew in the 1960s. The typeface has regained considerable popularity for its nostalgic association with the post WW2 era.
Along with
Dom Casual and
Mistral, it is one of the best-known casual script typefaces.
Reception
Brush Script was named #3 in "Least Favorite" nomination in 2007 designers' survey, conducted by Anthony Cahalan. "Least Favorite" is defined as "misused or overused", "ugly", "boring, dated, impractical or clichéd", "dislike or blind hatred".
Brush Script was rated #5 in "The 8 Worst Fonts In The World" list in
Simon Garfield's 2010 book ''
Just My Type''.
See also
*
Mistral
*
Dom Casual
*
Waltograph
References
*Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. ''The Encyclopedia of Type Faces.'' Blandford Press Ltd.: 1953, 1983. .
External links
{{Commons category, Brush Script
Type Gallery - Brush Script
American Type Founders typefaces
Casual script typefaces
Typefaces and fonts introduced in 1942