Bruno Schiavi (born 10 July 1972) is an Australian fashion designer and businessman.

Early life

Schiavi was born on 10 July 1972 in Sydney's

Inner West The Inner West of Sydney is an area directly west of the Sydney central business district, New South Wales, Australia. The suburbs that make up the Inner West are predominantly located along the southern shore of Port Jackson (Parramatta River) ...

. His father worked for Italian embassies; the family moved several times before eventually settling in Australia. He attended

Rosebank College Rosebank College is an independent Roman Catholic comprehensive co-educational secondary school in the Benedictine tradition, located in Five Dock, an inner-western suburb of Sydney, New South Wales, Australia. History Founded in 1867 by Ar ...

in the Inner Western Sydney suburb of Five Dock, graduating in 1990. Schiavi's university studies were in business and marketing. He worked at

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

for eight years, starting in the 1980s. In 1995 he and his mother launched Jupi Corporation to sell women's underwear over the internet.

Design work

In 1998 Schiavi invented a sock with a

zipper A zipper (N. America), zip, zip fastener (UK), formerly known as a clasp locker, is a commonly used device for binding together two edges of textile, fabric or other flexible material. Used in clothing (e.g. jackets and jeans), luggage and oth ...

ed pocket and sold it through

Gowings Gowings was a department store chain in Sydney, New South Wales, Australia, established in 1868. Set on several floors, it specialized in men's casual clothing, camping gear and novelty items. It had a men's barber and a dining restaurant. Co ...

. This sock fuelled the growth of his company, which in 2004 had sales of

AUD The Australian dollar ( sign: $; code: AUD; also abbreviated A$ or sometimes AU$ to distinguish it from other dollar-denominated currencies; and also referred to as the dollar or Aussie dollar) is the official currency and legal tender of Au ...

3 million, mostly from Schiavi-designed underwear. In 2003 Schiavi began working with celebrities when he had Big Brother contestants promote underwear designed by him. He has since collaborated with

Priscilla Presley Priscilla Ann Presley (née Wagner, formerly Beaulieu; born May 24, 1945) is an American businesswoman and actress. She is the ex-wife of American singer Elvis Presley, as well as the cofounder and former chairperson of Elvis Presley Enterpris ...

Brett Lee Brett Lee (born 8 November 1976) is an Australian former international cricketer, who played all three formats of the game. During his international career, Lee was recognised as one of the fastest bowlers in the world. With his time representin ...

Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreogr ...

, and the

Kardashians The Kardashian family ( ), also referred to as the Kardashian–Jenner family, is an American family prominent in the fields of law, entertainment, reality television, fashion design, and business. Through different ventures, several members of ...

. In the mid-2000s Schiavi's company expanded to Los Angeles. Many of his products, including the Kardashian Kollection, are sold for the

mass market The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with ...

through

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...

s like

Sears Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosen ...

. By 2013 Jupi Corporation had a turnover of $75 million, 60 percent of that from outside Australia. On 12 August 2013 Schiavi launched One Dress a Day, an

online store Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...

that sells a new Schiavi-designed dress every day. In 2015 Schiavi expanded into children's clothing, developing a ''Kardashian Kids'' line for his Kardashian Kollection brand when the Kardashians had children. The new brand was a commercial success, with 86 percent of the stock sold within 72 hours of the launch in stores and online via

Babies R Us In common terminology, a baby is the very young offspring of adult human beings, while infant (from the Latin word ''infans'', meaning 'baby' or 'child') is a formal or specialised synonym. The terms may also be used to refer to juveniles of ...

. Following Schiavi's usual business model of mass market sales, the Kardashian Kids brand will be sold in Woolworths Big W stores in Australia from August 2015.

References

External links

Bruno Schiavi
on Facebook {{DEFAULTSORT:Schiavi, Bruno Living people 1972 births Australian fashion designers People from the Inner West (Sydney) Artists from Los Angeles