Bruce Turkel (born 1957) is a creative entrepreneur, speaker and author on the subject of branding.
Early life
Bruce was born and raised in
Miami Beach
Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the latter of which sep ...
, Florida. His father, Leonard Turkel and his mother, Annsheila Turkel moved to Miami from New York City in 1956. He attended the
University of Florida from 1976 to 1980 where he earned degrees in
Fine Arts
In European academic traditions, fine art is developed primarily for aesthetics or creative expression, distinguishing it from decorative art or applied art, which also has to serve some practical function, such as pottery or most metalwork ...
and Design.
Career
He began his advertising career in New York in 1980, but due to his entrepreneurial drive, which was influenced by his father, Bruce returned to Miami in 1983 and founded Turkel Brands, the branding and advertising agency he now heads.
Bruce is also a founder and board member of The Strategic Forum (TSF). TSF is a South Florida-based executive organization dedicated to creating business opportunities for its c-suite members as well as students from
Nova Southeastern University's. Wayne Huizenga College of Business and Entrepreneurship.
Bruce is also a professional speaker and author. He has written and published three books on branding and marketing, Brain Darts, ''New Design: Miami'', and ''Building Brand Value'' and one novel, ''The Mouth of the South'', A member of the
National Speakers Association, he has spoken for
Fortune 500
The ''Fortune'' 500 is an annual list compiled and published by ''Fortune'' magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along ...
companies including
Nike,
Toll Brothers and
Discovery Channel
Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...
, at conferences such as
Destination Marketing Association International,
NAMM, MPI, and
ProMax and at universities including
MIT and
Harvard
Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
.
He has been interviewed on
CNN and
NPR. He is a regular guest subject matter expert on
Fox Business Channel and has been featured in ''
The New York Times'' ,
The Miami Herald, and
Fortune
Fortune may refer to:
General
* Fortuna or Fortune, the Roman goddess of luck
* Luck
* Wealth
* Fortune, a prediction made in fortune-telling
* Fortune, in a fortune cookie
Arts and entertainment Film and television
* ''The Fortune'' (1931 film) ...
.
Books
*''Brain darts : the advertising design of Turkel Schwartz & Partners''(1999). Rockport Publ. . .
*''New Design: Miami''. (2000) Rockport Pub. .
*''Building brand value : seven simple steps to profitable communications''. (2005) BookSurge Publishing. .
*''The Mouth of the South''. (2011)
*''All About Them: Grow Your Business by Focusing on Others''. (2016) Brilliance Audio Lib Edn. .
*''Is That All There Is? What Are You Doing For The Rest Of Your Life?'' (2021). .
References
External links
Bruce TurkelTogether With TurkelIs That All There Is? Community
CEOnly Strategic Roundtables
{{DEFAULTSORT:Turkel, Bruce
Businesspeople from Miami
Living people
American advertising executives
University of Florida alumni
1957 births