Bruce McWilliams
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Bruce Marshall McWilliams (June 19, 1956 – September 26, 2023) was an American business executive and
serial entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entrepreneu ...
specializing in technology. He co-founded and managed multiple companies in the field of electronics, semiconductor, packaging and display. At the time of his death, McWilliams was Chief Executive Officer of Bossa Nova Robotics, the leading developer of service robots for the global retail industry and Chairman of TetraVue.


Early life and education

Bruce McWilliams was born on June 19, 1956, in Cincinnati, Ohio, and grew up in St. Louis, Missouri. McWilliams became interested in physics at an early age. Playing with electronic kits and taking electronic equipment apart, he built circuits and discovered the transistor. He wanted to understand how it was working. Later in high-school he studied The Feynman Lectures on Physics and knew that Physics was his passion. As a teenager, McWilliams was inspired to submit the solution to a complex math problem to a professor at the Carnegie Institute of Technology. He was quickly admitted with a full scholarship to Carnegie Mellon, where he finished his undergraduate and doctoral studies in physics in just seven years. McWilliams obtained a B.S. (1978), M.S. (1978) and Ph.D. (1981) degrees in physics from
Carnegie Mellon University Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania, United States. The institution was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools. In 1912, it became the Carnegie Institu ...
.


Career


Mellon Institute

McWilliams started his career as a Senior Fellow at the Mellon Institute where he worked on Solid State Sensors and Infrared Systems.


Lawrence Livermore National Laboratory (LLNL)

McWilliams led early research and development efforts at
LLNL Lawrence Livermore National Laboratory (LLNL) is a Federally funded research and development centers, federally funded research and development center in Livermore, California, United States. Originally established in 1952, the laboratory now i ...
for space-based missile defense intercept technology (“Brilliant Pebbles” program). He led the development of critical technologies for integrated circuit manufacturing, electronic system integration, wide-field target tracking systems, and radiation hardening technologies for electronics. While working at LLNL on the “
Brilliant Pebbles Brilliant Pebbles was a space-based ballistic missile defense (BMD) system proposed by Lowell Wood and Edward Teller of the Lawrence Livermore National Laboratory (LLNL) in 1987, near the end of the Cold War. The system would consist of thousan ...
” space-based missile defense program, McWilliams led a team focused on the laser processing of semiconductors, optical systems for target tracking and electronics packaging, including packaging to miniaturize electronic systems – a key enabler of the electronics revolution.


nChip

McWilliams left Lawrence Livermore National Laboratory (LLNL) to co-found nCHIP, a company developing semiconductor packaging solutions based on a technology licensed from LLNL. nCHIP received funding from major investors including
Kleiner Perkins Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneur ...
, Mohr Davidow, and Mayfield. The technology was used by
Sun Microsystems Sun Microsystems, Inc., often known as Sun for short, was an American technology company that existed from 1982 to 2010 which developed and sold computers, computer components, software, and information technology services. Sun contributed sig ...
for the Spark Station II. nCHIP was acquired by
Flextronics International Flex Ltd. (previously known as Flextronics International Ltd. or Flextronics) is an American Singapore-domiciled multinational manufacturing company. It is the third largest global electronics manufacturing services (EMS), original design ...
in 1995.


Flextronics International

As Senior Vice President McWilliams led product engineering and prototype production at sites in San Jose, Boston and Singapore. He was the lead technical officer for the acquisitions strategy.


S-Vision

Following his yearning for entrepreneurship, McWilliams left Flextronics and S-Vision, a silicon integrated circuit-based display company in 1996. The company developed a liquid crystal-on-silicon based reflective display technology for video projectors and high resolution monitors. In 1999, the operations were sold to companies in the display and related manufacturing segments.


Tessera

McWilliams was President and CEO of Tessera Technologies from 1999 to 2008 and Chairman and CSO until 2009. McWilliams was recruited by Tessera to turn around the chip packaging business into a profitable and growing company. McWilliams changed the strategic direction away from manufacturing and built a successful licensing business model focused on the mobile phone and semiconductor memory market. Tessera has licensed its chip packaging technology to numerous semiconductor manufacturers, including Intel and Samsung Electronics. McWilliams took Tessera public in 2003. During McWilliams’ tenure, Tessera experienced remarkable compounded revenue and operating profit growth which led to Tessera being cited by Business Week as the Second Hottest Growing Company in America in 2006 and the 20th Hottest Growing Company in 2007. In 2006, Electronic Business cited Tessera as the 4th Best Small Electronics Company in the US.


USVP

McWilliams joined U.S. Venture Partners, a leading Silicon Valley–based venture capital firm as executive-in-residence.


SuVolta

McWilliams was President and CEO of Suvolta from 2009 to 2014. SuVolta was a start-up backed by Silicon Valley venture capital firms including KPCB,
August Capital August Capital, legally August Capital Master Management Company, LLC, is a venture capital firm founded by David Marquardt and John Johnston in 1995. It is focused on information technology and is based in Menlo Park, California. Company Au ...
,
DAG Ventures DAG Ventures is an American venture capital firm based in Palo Alto, California. DAG Ventures works with startups in providing early stage and growth stage funding. Since its founding in 2004, by Tom Goodrich and John Cadeddu, the firm has backe ...
and NEA. Formerly DSMSolutions, the company had the vision to develop a new transistor technology to enable low power devices. As CEO, McWilliams changed the strategy from a solution based on JFet technology to a more commonly used CMOS solution. The technology was licensed to Fujitsu Semiconductor for their 55 nm process and used in MB86S22AA
Milbeaut The Socionext Milbeaut image/ video processors are media processors in multi-processor system on a chip architecture. Started by Fujitsu with the M-1 Series in 2000 each generation (2013: 7th) has several variants regarding included modules and p ...
image processor IC.


Intermolecular

McWilliams was President and Chief Executive Officer of Intermolecular, Inc. Under McWilliams’s leadership, Intermolecular changed its business model and introduced IMI Labs.


Bossa Nova Robotics

McWilliams was Chief Executive Officer of a company developing autonomous service robots for the global retail industry. Bossa Robotics platform automates the collection and analysis of on-shelf inventory data.


Personal life and death

Bruce was married three times with all his marriages ending in divorce. He was a racing car fanatic with most of his time spent on that hobby or on his businesses. He enjoyed keeping up with the latest developments in cosmology. Bruce McWilliams died on September 26, 2023, at the age of 67 of a cerebral stroke.


Recognition and awards

Received the 2005 Ernst & Young’s Northern California Entrepreneur of the Year award. McWilliams was nominated to the Lawrence Livermore Hall Entrepreneurs' Hall of Fame for his contribution to developing semiconductor packaging technology and founding and leading multiple technologies companies (Note:nCHIP and S-Vision, and for leadership at Tessera Technologies and Suvolta).


References


External links


Inphi




* ttp://www.iop.org/careers/working-life/profiles/page_57725.html Once a physicist: Bruce McWilliams {{DEFAULTSORT:McWilliams, Bruce 1956 births 2023 deaths American philanthropists American technology chief executives Carnegie Mellon University alumni Businesspeople from Cincinnati