Bruce Herschensohn
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Stanley Bruce Herschensohn (September 10, 1932 – November 30, 2020) was an American conservative political commentator, author, film director, and senior fellow at the Pepperdine University School of Public Policy in
Malibu, California Malibu ( ; ; ) is a beach city in the Santa Monica Mountains region of Los Angeles County, California, about west of downtown Los Angeles. It is known for its Mediterranean climate, its strip of beaches stretching along the Pacific Ocean coa ...
. Herschensohn quickly rose to prominence in the Republican Party, becoming a consultant to the
Republican National Convention The Republican National Convention (RNC) is a series of presidential nominating conventions held every four years since 1856 by the Republican Party in the United States. They are administered by the Republican National Committee. The goal o ...
in 1972 and joining the
Nixon administration Richard Nixon's tenure as the 37th president of the United States began with his first inauguration on January 20, 1969, and ended when he resigned on August 9, 1974, in the face of almost certain impeachment and removal from office, the ...
on September 11, 1972. He served primarily as a speech writer. He left following Nixon's resignation, but served on the
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
Presidential Transition Team and as an official in the
Reagan administration Ronald Reagan's tenure as the 40th president of the United States began with his first inauguration on January 20, 1981, and ended on January 20, 1989. Reagan, a Republican from California, took office following his landslide victory over ...
. Previously, Herschensohn had been a Distinguished Fellow at the
Claremont Institute The Claremont Institute is an American conservative think tank based in Upland, California, founded in 1979 by four students of Harry V. Jaffa. It produces the ''Claremont Review of Books'', '' The American Mind'', and other publications. Th ...
and a fellow at the Institute of Politics at Harvard's
John F. Kennedy School of Government The John F. Kennedy School of Government, commonly referred to as Harvard Kennedy School (HKS), is the school of public policy of Harvard University, a private university in Cambridge, Massachusetts. Harvard Kennedy School offers master's de ...
in
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, Massachusetts. He had taught politics at the
University of Maryland The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public land-grant research university in College Park, Maryland, United States. Founded in 1856, UMD is the flagship institution of the Univ ...
,
Whittier College Whittier College is a Private university, private Liberal arts colleges in the United States, liberal arts college in Whittier, California. It is a Hispanic-serving institution, Hispanic Serving Institution (HSI) and, as of spring 2024, had 815 ...
and at Pepperdine University School of Public Policy.


Early life and career

Herschensohn attended
University High School University High School may refer to: Australia * University High School, Melbourne, Victoria Canada * University Hill Secondary School, Vancouver, British Columbia United States Arizona * University High School (Tolleson) * University High Sc ...
in Los Angeles. He then joined the
United States Air Force The United States Air Force (USAF) is the Air force, air service branch of the United States Department of Defense. It is one of the six United States Armed Forces and one of the eight uniformed services of the United States. Tracing its ori ...
and served 1951–1952.


Political campaigns


Unsuccessful 1986 U.S. Senate primary campaign

In 1986, Herschensohn unsuccessfully sought the Republican
nomination Nomination is part of the process of selecting a candidate for either election to a public office, or the bestowing of an honor or award. A collection of nominees narrowed from the full list of candidates is a short list. Political office In ...
for the
United States Senate The United States Senate is a chamber of the Bicameralism, bicameral United States Congress; it is the upper house, with the United States House of Representatives, U.S. House of Representatives being the lower house. Together, the Senate and ...
seat held by
Democrat Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (Cyprus) (DCY) **Democratic Part ...
Alan Cranston Alan MacGregor Cranston (June 19, 1914 – December 31, 2000) was an American politician and journalist who served as a United States Senate, United States Senator from California from 1969 to 1993, and as President of the Citizens for Global S ...
. He finished far ahead of the crowded pack in most of
Southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural List of regions of California, region that generally comprises the southern portion of the U.S. state of California. Its densely populated coastal reg ...
but finished second statewide to
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
Representative
Ed Zschau Edwin Van Wyck Zschau (; born January 6, 1940) is an American educator who represented California's 12th District in the United States House of Representatives from 1983 to 1987. In 1986 he ran as the Republican candidate for a seat in the U ...
, who won the nomination by
plurality Plurality may refer to: Law and politics * Plurality decision, in a decision by a multi-member court, an opinion held by more judges than any other but not by an overall majority * Plurality (voting), when a candidate or proposition polls more ...
.


1992 U.S. Senate election

In 1992, when Cranston retired, Herschensohn won the Republican nomination narrowly, defeating U.S. Representative Tom Campbell, a more moderate Republican who had been on the faculty of
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
and who had been elected to Zschau's former Congressional seat. Herschensohn received 956,136 votes (38.2 percent) to Campbell's 895,970 (35.8 percent). The remaining 417,848 ballots (16.7 percent) went to Mayor
Sonny Bono Salvatore Phillip "Sonny" Bono ( ; February 16, 1935 – January 5, 1998) was an American singer, songwriter, actor, and politician. In partnership with his second wife, Cher, he formed the singing duo Sonny & Cher. A member of the Republican Pa ...
of
Palm Springs Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
, also a relative moderate. During the
primary Primary or primaries may refer to: Arts, entertainment, and media Music Groups and labels * Primary (band), from Australia * Primary (musician), hip hop musician and record producer from South Korea * Primary Music, Israeli record label Work ...
campaign and afterwards, Herschensohn became a close friend of Bono and encouraged his former rival to seek election to the
United States House of Representatives The United States House of Representatives is a chamber of the Bicameralism, bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Artic ...
in 1994. Herschensohn lost the 1992 general election to the Democratic Party nominee
Barbara Boxer Barbara Sue Boxer (née Levy; born November 11, 1940) is a retired American politician, lobbyist, and former reporter who served in the United States Senate, representing California from 1993 to 2017. A member of the Democratic Party (United St ...
, but received over one million votes more than the Republican presidential ticket of
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
and
Dan Quayle James Danforth Quayle (; born February 4, 1947) is an American retired politician who served as the 44th vice president of the United States from 1989 to 1993 under President George H. W. Bush. A member of the Republican Party (United States), ...
received in California during the same election. Herschensohn won more votes than any losing Senate candidate had ever gotten at the time, topping the count of Leo McCarthy (D-CA) in 1988. His record wasn't broken until
Elizabeth Emken The 2012 United States Senate election in California took place on November 6, 2012, concurrently with the 2012 U.S. presidential election as well as other elections to the United States Senate and House of Representatives and various state an ...
topped it in the 2012 California Senate race.


Career

*
RKO Pictures RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, is an American film production and distribution company, historically one of the major film studios, "Big Five" film studios of Cinema of the United States, Hollywood's Clas ...
,
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
** Studio messenger, 1950–51 **In art department, 1953–55 *United States Air Force, 1951–52 * General Dynamics Corp.,
Convair Convair, previously Consolidated Vultee Aircraft Corporation, was an American aircraft-manufacturing company that later expanded into rockets and spacecraft. The company was formed in 1943 by the merger of Consolidated Aircraft and Vultee ...
Division,
San Diego, California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, film maker and director, 1955–56 *Self-employed film director, producer, and writer in Los Angeles, 1956–68 **Director, '' John F. Kennedy: Years of Lightning, Day of Drums'' (1964) *Member of board of trustees of
American Film Institute The American Film Institute (AFI) is an American nonprofit film organization that educates filmmakers and honors the heritage of the History of cinema in the United States, motion picture arts in the United States. AFI is supported by private fu ...
, 1967 *U.S. delegation to
International Film Festival A film festival is an organized, extended presentation of films in one or more cinemas or screening venues, usually annually and in a single city or region. Some film festivals show films outdoors or online. Films may be of recent date and depe ...
**Chairman of delegation,
Czechoslovakia Czechoslovakia ( ; Czech language, Czech and , ''Česko-Slovensko'') was a landlocked country in Central Europe, created in 1918, when it declared its independence from Austria-Hungary. In 1938, after the Munich Agreement, the Sudetenland beca ...
, 1968 **Member of delegation in
U.S.S.R. The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a transcontinental country that spanned much of Eurasia from 1922 until it dissolved in 1991. During its existence, it was the largest country by are ...
, 1969 *
U.S. Information Agency The United States Information Agency (USIA) was a United States government agency devoted to propaganda which operated from 1953 to 1999. Previously existing United States Information Service (USIS) posts operating out of U.S. embassies wor ...
, Washington, D.C., director of Motion Picture and Television Service, 1968–72 *Instructor for "U.S. Image Abroad" at the
University of Maryland The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public land-grant research university in College Park, Maryland, United States. Founded in 1856, UMD is the flagship institution of the Univ ...
, 1972 *Member of board of governors of
Charles Edison Charles Edison (August 3, 1890 – July 31, 1969) was an American politician. He was the Assistant and then United States Secretary of the Navy, and served as the 42nd governor of New Jersey. Commonly known as "Lord Edison", he was a son of the i ...
Memorial Youth Foundation *Consultant to
1972 Republican National Convention The 1972 Republican National Convention was held from August 21 to August 23, 1972, at the Miami Beach Convention Center in Miami Beach, Florida. It nominated President Richard M. Nixon and Vice President Spiro T. Agnew for reelection. The conve ...
*
White House The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
,
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
(
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
administration) **Staff assistant to president, 1972–73 **Deputy special assistant, 1973–74 *Self-employed
film director A film director or filmmaker is a person who controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfillment of that Goal, vision. The director has a key role ...
, producer, and writer, 1975–76 *Freelance writer, 1976–2020 *
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
Presidential Transition Team, 1980 *Political commentator for Los Angeles KABC radio and TV stations, 1978–1991 *Senior Fellow, School of Public Policy at
Pepperdine University Pepperdine University () is a private university, private Christianity, Christian research university affiliated with the Churches of Christ, with its main campus in Los Angeles County, California, United States. Pepperdine's main campus consists ...
, 2006–2020 *Nonresident Associate Fellow,
Nixon Center The Center for the National Interest (CFNI) is a Washington, D.C.–based public policy think tank. It was established by former U.S. President Richard Nixon on January 20, 1994, as the Nixon Center for Peace and Freedom. History The group chan ...
*Board of directors,
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Authorship

* ''The Gods of Antenna,''
Arlington House Arlington House may refer to: * Arlington House, The Robert E. Lee Memorial *Arlington House (London), a Rowton House, originally a homeless hostel, England * Arlington House, Margate, an apartment block in Kent, England *Arlington House, the demo ...
. (1976) * ''Lost Trumpets: A Conservative's Map to America's Destiny,''
The Claremont Institute Press ''The'' is a grammatical article in English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The ...
, Claremont, California. (1994) * ''Hong Kong at the Handover'' (Editor),
Lexington Books Bloomsbury Publishing plc is a British worldwide publishing house of fiction and non-fiction. Bloomsbury's head office is located on Bedford Square in Bloomsbury, an area of the London Borough of Camden. It has a US publishing office located in ...
, Lanham, Maryland. (1999) * ''Across the Taiwan Strait: Democracy: The Bridge Between Mainland China and Taiwan'' (Editor), Lexington Books. (2002) * * * * * * Author of films: ** "Tall Man Five-Five", (
Strategic Air Command Strategic Air Command (SAC) was a United States Department of Defense Specified Command and a United States Air Force (USAF) Major Command responsible for command and control of the strategic bomber and intercontinental ballistic missile compon ...
) ** "Karma", International Communications Foundation ** "The President",
U.S. Information Agency The United States Information Agency (USIA) was a United States government agency devoted to propaganda which operated from 1953 to 1999. Previously existing United States Information Service (USIS) posts operating out of U.S. embassies wor ...
** "Bridges of the Barrios", U.S. Information Agency ** " The Five Cities of June", 1963, U.S. Information Agency ** " John F. Kennedy: Years of Lightning, Day of Drums", 1965, U.S. Information Agency ** "Eulogy to 5:02", 1965, U.S. Information Agency * Contributor of stories to, among others: ** ''
Conservative Digest Richard Art Viguerie (; born September 23, 1933) is an American conservative figure, pioneer of political direct mail and writer on politics. He is the current chairman of ConservativeHQ.com. Life and career Viguerie was born in Golden Acres, ...
'' ** ''
Newsday ''Newsday'' is a daily newspaper in the United States primarily serving Nassau and Suffolk counties on Long Island, although it is also sold throughout the New York metropolitan area. The slogan of the newspaper is "Newsday, Your Eye on LI" ...
'' ** ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'' ** ''
Human Events ''Human Events'' is an American conservative political news and analysis website. Founded in 1944 as a print newspaper, ''Human Events'' became a digital-only publication in 2013. ''Human Events'' takes its name from the first sentence of the U ...
'' ** ''
Saturday Evening Post ''The Saturday Evening Post'' is an American magazine published six times a year. It was published weekly from 1897 until 1963, and then every other week until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influ ...
''


Awards

* Arthur S. Flemming Award, 1969 *
Academy Award The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...
from
Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization in Beverly Hills, California, U.S., with the stated goal of adva ...
, 1970, for short documentary film "Czechoslovakia: 1968" * Academy Award
nomination Nomination is part of the process of selecting a candidate for either election to a public office, or the bestowing of an honor or award. A collection of nominees narrowed from the full list of candidates is a short list. Political office In ...
s, 1969 and 1972 * Distinguished service award from
U.S. Information Agency The United States Information Agency (USIA) was a United States government agency devoted to propaganda which operated from 1953 to 1999. Previously existing United States Information Service (USIS) posts operating out of U.S. embassies wor ...
, 1972 * Award from Council Against Communist Aggression, 1972


Electoral history


Notes


References


External links


Brief Bio
on
Pepperdine University Pepperdine University () is a private university, private Christianity, Christian research university affiliated with the Churches of Christ, with its main campus in Los Angeles County, California, United States. Pepperdine's main campus consists ...
website * * {{DEFAULTSORT:Herschensohn, Bruce S. 1932 births 2020 deaths American Jews Television personalities from Los Angeles Assistants to the president of the United States California Republicans American commentators Human Events people Harvard Kennedy School faculty Nixon administration personnel Writers from Los Angeles Pepperdine University faculty Politicians from Milwaukee Military personnel from Milwaukee United States Air Force airmen People of the United States Information Agency Writers from Milwaukee Washington, D.C., Republicans Candidates in the 1992 United States elections Candidates in the 1986 United States elections American political writers 20th-century American male writers 20th-century American non-fiction writers 21st-century American male writers 21st-century American non-fiction writers University High School (Los Angeles) alumni