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Bruce Noel Coslet (born August 5, 1946) is an American former professional
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
player and coach. A
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, he played for the University of the Pacific and in 1969 debuted with the
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(AFL)'s
Cincinnati Bengals The Cincinnati Bengals are a professional American football team based in Cincinnati. The Bengals compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team plays its h ...
. He played for the Bengals in the
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(NFL) through 1976.


Early life

Coslet was born in Oakdale, California and graduated from Oakdale High School. He played college football at the University of the Pacific before playing for the Cincinnati Bengals from 1969 to 1976.


Coaching career


Cincinnati Bengals (1986–1989)

Coslet was named the offensive coordinator for the Bengals in 1986 under head coach
Sam Wyche Samuel David Wyche (; January 5, 1945 – January 2, 2020) was an American professional football quarterback and coach. He was a quarterback and head coach for the Cincinnati Bengals and a quarterbacks coach for the San Francisco 49ers. As hea ...
. In his first year in the position Cincinnati's offense ranked first in the league in total yards and third in total points scored, and the Bengals finished the season with a 10–6 record. It was not enough, however, for the team to make the playoffs as they were one of four teams in the AFC that finished 10–6 and did not have any tiebreakers favoring them. In 1987 the Bengals ranked fifth in total yards under Coslet, but failed to score many points and finished the season with a 4–11 record. The Bengals' best was yet to come, however, and Coslet's offensive unit finished with the top scoring and top yardage producing offense in 1988. It helped the Bengals finish 12–4 and reach the Super Bowl, only for them to lose to the
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...
. Although Cincinnati failed to return to the playoffs in 1989, Coslet's unit was again in the top five in the league as they scored the fourth most points and produced the third most total yards in the NFL. With his successes as an assistant, Coslet found himself highly sought after as a head coach and was hired by the
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team p ...
for the 1990 season.


New York Jets (1990–1993)

Coslet took over a Jets team that had finished 4–12 under Joe Walton the year before and improved the team's fortunes slightly. The Jets were hovering around .500 for the first half of the season, but a five-game losing streak took away any hope of that. The Jets finished 6–10, winning their last two games of the year against the
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. The Patriots compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The Pa ...
and the
Tampa Bay Buccaneers The Tampa Bay Buccaneers (colloquially known as the Bucs) are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC S ...
. In 1991, the Jets did not start out particularly well as, after an opening week win against Tampa Bay, the team dropped their next three games. Coslet led the team to six wins in their next eight games, putting the Jets into playoff contention at 7–5. After losing their next three games, however, the Jets were left at 7–8. Still, the Jets were in control of their own playoff destiny as a win in Week 17 would ensure a Wild Card berth. The Jets knocked off the
Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. The Dolphins compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team ...
on the road in the finale, giving Coslet his first playoff berth as a head coach. Their matchup in the wild-card round was against the
Houston Oilers The Houston Oilers were a professional American football team that played in Houston, Texas, from its founding in 1960 Houston Oilers season, 1960 to 1996 Houston Oilers season, 1996. The Houston Oilers began play as a charter member of the Ame ...
, which they lost. Coslet's 1992 team was decimated by injuries and hampered by ineffective coaching by Coslet thereby not doing any favors for the new starting quarterback Browning Nagle, who was named the starter after longtime veteran starter Ken O'Brien held out for most of the first half of the season. Two of the injuries proved to be career ending. In Week 10 against the
Denver Broncos The Denver Broncos are a professional American football team based in Denver. The Broncos compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC West, West division. The team is headquartered in E ...
, star receiver Al Toon suffered the ninth concussion of his career and was forced to retire after the game. Then, in Week 13 against the
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, a collision between defensive ends Scott Mersereau and Dennis Byrd left Byrd with a broken neck and temporarily paralyzed. Although the Jets finished 4–12, two of the wins came against
AFC East The American Football Conference – Eastern Division or AFC East is one of the four Division (sport), divisions of the American Football Conference (AFC) in the National Football League (NFL). There are currently four teams that reside in th ...
division champion Miami and the eventual AFC champion
Buffalo Bills The Buffalo Bills are a professional American football team based in the Buffalo–Niagara Falls metropolitan area. The Bills compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East div ...
. The Jets retained Coslet for 1993, and even made an effort to upgrade the quarterback position by trading for veteran
Boomer Esiason Norman Julius "Boomer" Esiason (; born April 17, 1961) is an American former professional football quarterback who played in the National Football League (NFL) for 14 seasons, primarily with the Cincinnati Bengals. He played college football for ...
, whom Coslet had coached during his time in Cincinnati. However, he was given a clear directive by management: if the Jets did not make the playoffs in 1993, Coslet would be fired at the end of the season regardless of the team's record. Things did not start off well, as after the first six games the Jets were 2-4 and entering a Halloween matchup with their in-stadium rivals, the 5-1 Giants. The Jets managed to pull off an upset, defeating the Giants 10–6, and carried that momentum to victories in their next four games, capped off by a 6–0 win against the rival Patriots to get to 7–4. After that, however, the Jets’ fortunes changed drastically. Their winning streak was broken by the lowly
Indianapolis Colts The Indianapolis Colts are a professional American football team based in Indianapolis. The Colts compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. Since the 2008 India ...
, who had only recorded three wins and had lost seven of their previous eight games. The Jets then traveled to Washington to face the struggling Redskins, who had also only won three games, but only managed to eke out a 3–0 win. A 28–7 blowout loss to the defending world champion
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
at home followed, and after a 16–14 loss in Buffalo the Jets were left with a must-win game in Week 18 against the
Houston Oilers The Houston Oilers were a professional American football team that played in Houston, Texas, from its founding in 1960 Houston Oilers season, 1960 to 1996 Houston Oilers season, 1996. The Houston Oilers began play as a charter member of the Ame ...
. The Oilers had entered the game on a ten-game winning streak and had not lost a game in the Astrodome all season; the overmatched Jets lost 24–0. Five days later on January 7, 1994, having refused to give up calling the shots for the offense, Coslet was fired and
Pete Carroll Peter Clay Carroll (born September 15, 1951) is an American professional American football, football coach who is the head coach for the Las Vegas Raiders of the National Football League (NFL). He previously served as head coach for the NCAA's ...
was promoted to head coach.


Return to the Bengals (1994–2000)

In 1994 Coslet returned to the Bengals, who were now coached by Dave Shula, and retook his offensive coordinator position. Cincinnati was not the same place that Coslet had left, as the team was now one of the most consistently losing teams in the league. In his first two years as coordinator Coslet's offensive unit hovered around the middle of the league in yards and points scored while the Bengals won a combined 10 games. The team did start to show some bright spots on offense, beginning with a change in philosophy. After seven games the Bengals finally gave up on disappointing first round draft pick David Klingler and benched him in favor of
Jeff Blake Jeffrey Bertrand Coleman Blake (born December 4, 1970) is an American former professional football player who was a quarterback for 14 seasons in the National Football League (NFL). He played college football for the East Carolina Pirates. Bl ...
, whom the team had signed away from the Jets where Coslet had coached him. The change paid dividends immediately and Blake nearly beat the two-time defending Super Bowl champion
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
in his first start. Blake developed a rapport with young wide receivers Carl Pickens and Darnay Scott, who were his two main targets, and Coslet's playcalling used that to the team's advantage. In Coslet's first season back, Pickens had over 1,000 yards receiving on 71 catches and the rookie Scott added 866 on 46 receptions; by comparison, the 1993 Bengals saw no receiver record more than 56 catches or 654 yards (both done by receiver
Jeff Query Jeffrey Lee Query (born March 7, 1967) is an American former professional football wide receiver in the National Football League (NFL) for the Green Bay Packers, Cincinnati Bengals, and Washington Redskins. Query played college football at Milli ...
, who only recorded five catches in the new system). Coslet's offensive unit improved somewhat in 1995, as Blake threw for over 3,800 yards and made the Pro Bowl while Pickens recorded 17 receiving touchdowns and 1,234 yards to join Blake. Scott recorded 821 yards, and tight end
Tony McGee Tony McGee may refer to: * Tony McGee (defensive lineman) (born 1949) * Tony McGee (tight end) (born 1971) {{hndis, McGee, Tony ...
caught 55 passes for 754 yards. Although the yardage was not there, Coslet's offense finished fourth in the league in total touchdowns with 29. After a 1–6 start to the 1996 season, Shula announced his resignation and Coslet was promoted to the head coaching position. Although the Bengals once again failed to make the playoffs, Coslet led the team to a 7-2 finish and the offensive unit was back in the NFL's top 10. Pickens and Scott again proved to be an effective 1-2 combination, as Pickens caught 100 passes and topped 1,000 yards for the third straight year while Scott added 58 catches for 833 yards. Blake threw for 3,624 yards, but it was not good enough to make the Pro Bowl; Pickens was the offense's only representative. Although Coslet saw the team take a slight step backward, finishing at 7–9 in 1997, the offense again finished in the top ten in points scored and total yards. Most of that was due to the re-emergence of Boomer Esiason, who the Bengals reacquired in the offseason and who replaced a largely ineffective Blake with five games left in the season. Esiason won four of those starts, with his only loss coming in a game against the
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The team plays its ...
where he threw four touchdown passes only to be beat on a late field goal. Esiason threw 13 touchdown passes against two interceptions in his limited action. Although Scott and Pickens' receiving statistics went down considerably- Scott led the team with 54 catches and 797 yards, while Pickens only managed 52 catches in 695 yards while missing four games- the offense found a new star in emerging rookie running back Corey Dillon, who amassed over 1,100 yards despite only making six total starts. The 1998 Bengals took a nosedive, finishing at 3–13. Coslet elected to give the starting job to veteran Neil O'Donnell, who had just been released from a multimillion-dollar long-term deal he'd signed with the Jets prior to the 1996 season. O'Donnell, Blake, Paul Justin and Eric Kresser all saw action as starting quarterback that year, with O'Donnell leading the team in wins with just two. Despite this, Pickens returned to form leading the team in catches and yards while Scott led the team with seven touchdowns. Dillon became the full-time starting halfback and rushed for 1,100 yards again. Coslet's 1999 team did little better, and started out by losing ten of its first eleven games. Blake was once again the starter for most of the year, with rookie Akili Smith getting four starts. Blake managed to throw for 2,670 yards and 16 touchdowns despite only winning three of his starts, while Smith showed the struggles that would come to define his career by only throwing two touchdowns versus six interceptions. Although the offense struggled, Dillon again topped a thousand yards by rushing for exactly 1,200 and Scott topped 1,000 receiving yards and led the team in catches, yards, and touchdowns. Pickens could only manage 57 catches for 737 yards. In addition, Pickens was highly critical of Coslet toward the end of the season, and denounced the team for keeping him on despite the last two seasons. In the 1999 offseason, the Bengals decided to overhaul their roster. Blake was allowed to leave in free agency and signed with the
New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. Since 1975, the team ...
. Pickens was released and played out his final season with the
Tennessee Titans The Tennessee Titans are a professional American football team based in Nashville, Tennessee. The Titans compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. They play the ...
. Scott did not play at all in the 2000 season, and Smith was named the starter. The focus of the offense was to be on Dillon, Scott, and highly touted #1 draft pick Peter Warrick. However, Coslet saw his team struggle in their first game as a unit against the newly reformed
Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. The Browns compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team is named after ...
and lost 24–7. The next week, the Jacksonville Jaguars shut out Coslet's team 14–0. After their third consecutive loss, this one a 37–0 blowout against the eventual Super Bowl Champion
Baltimore Ravens The Baltimore Ravens are a professional American football team based in Baltimore. The Ravens compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team plays its home g ...
, Coslet resigned the next day out of frustration and handed control of the team to defensive coordinator Dick LeBeau.


Dallas Cowboys (2002)

After a year off, Coslet was hired by Cowboys head coach Dave Campo to serve as his offensive coordinator. Coslet's unit ranked near the bottom of the league in both points scored and total yards. Under Coslet, Emmitt Smith saw his streak of 1,000 yard seasons broken at eleven despite his setting of the NFL's all-time rushing yardage record. Smith also only managed five rushing touchdowns, two off his career low. Neither of his starting quarterbacks, Chad Hutchinson or Quincy Carter, were effective either. After a 5–11 finish, the third straight under Campo,
Bill Parcells Duane Charles "Bill" Parcells ( ; born August 22, 1941) is an American former football coach who served as a head coach in the National Football League (NFL) for 19 seasons. He came to prominence as the head coach of the New York Giants from 19 ...
was hired as head coach and Coslet was not retained. He has not held a coaching position since.


Personal life

Coslet is a member of the Delta Upsilon fraternity.


Head coaching record


See also

*
List of American Football League players This is a list of players who appeared in at least one regular season or postseason game in the American Football League (AFL). A * Bud Abell * Ray Abruzzese * Ken Adamson * Tom Addison * Ben Agajanian * Harold Akin * Ted Alflen * Bruce Alford ...


Notes


References

{{DEFAULTSORT:Coslet, Bruce 1946 births Living people American football tight ends Cincinnati Bengals coaches Cincinnati Bengals players Dallas Cowboys coaches NFL offensive coordinators New York Jets coaches Pacific Tigers football players People from Oakdale, California Players of American football from Stanislaus County, California University of the Pacific (United States) alumni American Football League players Cincinnati Bengals head coaches New York Jets head coaches Delta Upsilon members