Bruce Ashmore
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Bruce Ashmore (born c. 1959 in
Cambridge Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...
, England) is a
race car Race, RACE or The Race may refer to: * Race (biology), an informal taxonomic classification within a species, generally within a sub-species * Race (human categorization), classification of humans into groups based on physical traits, and/or s ...
designer who designed and developed 11 championship winning IndyCars with two different race car manufacturers, first with
Lola Cars Lola Cars Limited is a British automobile manufacturer founded in 1958 by Eric Broadley in Bromley, England. The company is now owned by Till Bechtolsheimer, who purchased it in 2022. Lola Cars endured for more than fifty years to become one of ...
and then with
Reynard Motorsports Reynard Motorsport was the world's largest racing car manufacturer in the 1980s. Initially based at Bicester and latterly at Reynard Park, Brackley, England the company built successful cars in Formula Ford 1600, Formula Ford 2000, Formula Vaux ...
. After graduating from
Cambridge University The University of Cambridge is a Public university, public collegiate university, collegiate research university in Cambridge, England. Founded in 1209, the University of Cambridge is the List of oldest universities in continuous operation, wo ...
he started working for
Lola Cars Lola Cars Limited is a British automobile manufacturer founded in 1958 by Eric Broadley in Bromley, England. The company is now owned by Till Bechtolsheimer, who purchased it in 2022. Lola Cars endured for more than fifty years to become one of ...
in
Huntingdon Huntingdon is a market town in the Huntingdonshire district of Cambridgeshire, England. The town was given its town charter by John, King of England, King John in 1205. It was the county town of the historic county of Huntingdonshire. Oliver C ...
, England. During his seventeen years with Lola he worked his way up from intern to chief designer. Bruce was a member of the design team for many race car projects and was the chief designer on the T88/00, T89/00, T90/00, T91/00 and T92/00 Lola IndyCars. In 1993 Ashmore joined
Reynard Motorsports Reynard Motorsport was the world's largest racing car manufacturer in the 1980s. Initially based at Bicester and latterly at Reynard Park, Brackley, England the company built successful cars in Formula Ford 1600, Formula Ford 2000, Formula Vaux ...
to begin work on their first Indycar, the 94I. Within two years Reynard overtook Lola to become the leading Indycar chassis manufacturer. Bruce's role with
Reynard Motorsports Reynard Motorsport was the world's largest racing car manufacturer in the 1980s. Initially based at Bicester and latterly at Reynard Park, Brackley, England the company built successful cars in Formula Ford 1600, Formula Ford 2000, Formula Vaux ...
took him to the United States, where he set up Reynard North America (RNA) in Indianapolis,
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
and later built the Auto Research Center, also in Indianapolis. ARC became the Reynard North American Headquarters. Between 1993 and 1998 he served as Technical Director for RNA and later also for ARC and then in 1999 became president of RNA. Ashmore joined the
Forsythe Racing Forsythe Championship Racing was an American racing team that competed in the Champ Car, Champ Car World Series owned by Gerald Forsythe. The Champ Car effort ceased operations after the 2008 unification of North American open wheel racing. The ...
CART A cart or dray (Australia and New Zealand) is a vehicle designed for transport, using two wheels and normally pulled by draught animals such as horses, donkeys, mules and oxen, or even smaller animals such as goats or large dogs. A handcart ...
team in 2001. After two successful years with the team where he planned the Championship title bid in 2003, he left at the end of 2002 to start Ashmore Design. Ashmore Design has had contracts with Menard Competition Technologies, Menard Engineering, RuSPORT
Champ Car Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., a Governing body, sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing T ...
team, Conquest Racing and more recently with C&R Racing Incorporated. Ashmore helped Chris Paulsen design the C&R Racing
United States Auto Club The United States Auto Club (USAC) is one of the sanctioning bodies of auto racing in the United States. From 1956 to 1979, USAC sanctioned the List of USAC Championship Car seasons, United States National Championship, and from 1956 to 1997 the ...
(USAC) Silver Crown race car.


External links


Ashmore DesignC&R Racing IncorporatedAuto Research Center
British automobile designers 1959 births Living people {{UK-autoracing-bio-stub