BrowserChoice.eu was a
website created by
Microsoft in March 2010 following a decision in the
European Union Microsoft competition case. The case involved legal proceedings by the
European Union against Microsoft and found that, by including
Internet Explorer with their market-dominant
Windows operating system
Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for ser ...
, Microsoft had used this dominance to create a similar market position in the
web browser market. The BrowserChoice.eu website was created to allow users that had not made, or were unaware of, a choice to try other browsers, and thus comply with the
European Commission's ruling.
However, Microsoft's obligation to display the Browser Choice screen to Windows users expired in December 2014.
The BrowserChoice.eu website was discontinued as early as the next year, showing a notice advising users to "
isitthe websites of web browser vendors directly", before going offline completely.
Web browser choice screen
The web browser choice screen, also known as the web browser ballot box, was a screen displayed in
Internet Explorer that offered ten to twelve browsers in a random order. The screen was presented only to Windows users whose default web browser was Internet Explorer. It affected the
European Economic Area,
Croatia and
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
. A patch was made available via
Windows Update to provide the screen to users. It was distributed under the
Microsoft Knowledge Base ID number 976002; after the website was discontinued in December 2014, the update was removed from
Microsoft Update Catalog
The Microsoft Update Catalog is a website that offers updates for computers running Windows 2000 SP3, Windows XP, and Windows Server 2003 and later operating systems including Windows 10.
Scope
Created by Microsoft, the service provides a list o ...
.
Browsers listed
The browser choice screen listed 10 to 12 browsers in random order; the top tier of five were immediately visible and the remaining ones could be seen by scrolling the list. The order of the browsers on the page was initially planned to be alphabetical, but after criticism a random system was used with two groups.
The first group included the five most used browsers ‒
Internet Explorer,
Mozilla Firefox
Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and a ...
,
Google Chrome
Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS ...
,
Opera, and initially
Safari
A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...
but later
Maxthon ‒ representing the four major rendering engines (
Trident,
Gecko
Geckos are small, mostly carnivorous lizards that have a wide distribution, found on every continent except Antarctica. Belonging to the infraorder Gekkota, geckos are found in warm climates throughout the world. They range from .
Geckos ar ...
,
Blink
Blinking is a bodily function; it is a semi-autonomic rapid closing of the eyelid. A single blink is determined by the forceful closing of the eyelid or inactivation of the levator palpebrae superioris and the activation of the palpebral portio ...
and
WebKit). The second group contained less well-known browsers, also in random order: at different times this group included
Avant Browser,
Comodo Dragon,
Flock,
GreenBrowser,
K-Meleon,
Lunascape,
Maxthon,
Rockmelt,
SRWare Iron
SRWare Iron is a Chromium-based web browser developed by the German company SRWare. It primarily aims to eliminate usage tracking and other privacy-compromising functionality that the Google Chrome browser includes. Iron ships with certain C ...
,
Sleipnir
In Norse mythology, Sleipnir (Old Norse: ; "slippy"Orchard (1997:151). or "the slipper"Kermode (1904:6).) is an eight-legged horse ridden by Odin. Sleipnir is attested in the ''Poetic Edda'', compiled in the 13th century from earlier traditional ...
, and
SlimBrowser
SlimBrowser is a tabbed multiple-site web browser from FlashPeak, Inc., an Austin, Texas-based company.
It formerly used the Microsoft Trident layout engine. It incorporates a large collection of features like built-in popup killer, skinned w ...
.
Revisions
The initial March 2010 list had
Internet Explorer,
Firefox,
Chrome
Chrome may refer to:
Materials
* Chrome plating, a process of surfacing with chromium
* Chrome alum, a chemical used in mordanting and photographic film
Computing
* Google Chrome, a web browser developed by Google
** ChromeOS, a Google Chrome- ...
,
Opera and
Safari
A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...
in the first tier, with
Avant Browser,
Flock,
GreenBrowser,
K-Meleon,
Maxthon,
Sleipnir
In Norse mythology, Sleipnir (Old Norse: ; "slippy"Orchard (1997:151). or "the slipper"Kermode (1904:6).) is an eight-legged horse ridden by Odin. Sleipnir is attested in the ''Poetic Edda'', compiled in the 13th century from earlier traditional ...
and
SlimBrowser
SlimBrowser is a tabbed multiple-site web browser from FlashPeak, Inc., an Austin, Texas-based company.
It formerly used the Microsoft Trident layout engine. It incorporates a large collection of features like built-in popup killer, skinned w ...
in the second tier. In August 2010 Microsoft removed GreenBrowser and Sleipnir from the choices, replacing them with
Lunascape and
SRWare Iron
SRWare Iron is a Chromium-based web browser developed by the German company SRWare. It primarily aims to eliminate usage tracking and other privacy-compromising functionality that the Google Chrome browser includes. Iron ships with certain C ...
. In November 2011 Microsoft reduced the number of second tier browsers from the previous seven to six. They removed Flock and SlimBrowser, but re-established Sleipnir.
In February 2012 Microsoft increased the number of second tier browsers to seven:
Comodo Dragon and
Rockmelt were added, while Sleipnir was removed again. In August 2012 Microsoft removed Apple Safari from the first tier due to the browser's discontinuation on Windows, and replaced it with Maxthon. SlimBrowser was added back to the second tier. In February 2013 Microsoft removed SlimBrowser from the second tier and replaced it with Sleipnir.
In May 2013 Microsoft removed Rockmelt from the second tier. By May 2014 Microsoft had removed Comodo Dragon from the second tier. In September 2014 Comodo was returned to the second tier, replacing Avant Browser. In December 2014 the website was discontinued.
Results
Competing browsers saw their traffic increase, suggesting that these smaller competing developers were gaining users. However, long-term trends show browsers such as Opera and Firefox losing market share in Europe, calling into question the usefulness of the browser choice screen.
Criticism
The source code of the page itself came under criticism. The order of the browsers on screen was at first insufficiently random, which led to uneven distribution. This was later fixed by Microsoft.
The choice of browsers was also criticised.
At the time of its inception, half of the suggested browsers use Internet Explorer's
Trident rendering engine, thus users who choose web browsers other than Internet Explorer for the intention of avoiding it might still end up using IE's layout engine.
This has resulted in criticism amongst the web development community even though Microsoft was adhering to the court agreement's methodology.
Finally, the overall ability for users to access the site was criticised.
Opera Software complained that the ballot screen could not be reached in some cases because of the start configuration screens of IE. In 2012 Microsoft had issues with both Windows 7 and Windows 8 no longer leading new users in the
European Union to the page. The
Windows 7 SP1 retail release was initially missing BrowserChoice.eu functionality, affecting 28 million computers. The error remained unpatched for 14 months, and as a result in March 2013 the European Commission fined Microsoft €561 million.
Windows 8 was also released without the browser choice screen functionality and patched several days after the release.
Mozilla's general counsel estimated that 6–9 million downloads of Firefox web browser alone were lost due to the mistake.
Petition
Makers of the second-tier browsers
Flock,
Avant,
GreenBrowser,
Maxthon,
Sleipnir
In Norse mythology, Sleipnir (Old Norse: ; "slippy"Orchard (1997:151). or "the slipper"Kermode (1904:6).) is an eight-legged horse ridden by Odin. Sleipnir is attested in the ''Poetic Edda'', compiled in the 13th century from earlier traditional ...
, and
Slim sent a petition to the EU to get
Microsoft to add text or a graphic (rather than just the slider) indicating that there are more than five browsers. Microsoft responded by stating: "We (Microsoft) do not plan on making any changes at this time."
See also
*
European Union Microsoft competition case
* ''
United States v. Microsoft Corp.
''United States v. Microsoft Corporation'', 253 F.3d 34 (D.C. Cir. 2001), was a landmark American antitrust law case at the United States Court of Appeals for the District of Columbia Circuit. The U.S. government accused Microsoft of illegally ...
''
*
Criticism of Microsoft
*
Microsoft litigation
References
External links
browserchoice.euon the
Internet Archive
{{Microsoft
Microsoft websites
Web browsers
Internet properties established in 2010
Defunct websites
Competition law