"Brother's Little Helper" is the second episode of the
eleventh season of the American animated television series ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
''. It first aired on the
Fox network
Fox Broadcasting Company, LLC (commonly known as Fox; stylized in all caps) is an American commercial broadcast television network serving as the flagship property of Fox Corporation and operated through Fox Entertainment. Fox is based at Fo ...
in the United States on October 3, 1999. In the episode,
Bart
Bay Area Rapid Transit (BART) is a rapid transit system serving the San Francisco Bay Area in California. BART serves List of Bay Area Rapid Transit stations, 50 stations along six routes and of track, including eBART, a spur line running t ...
floods the school gymnasium and the schoolyard, which prompts the school's principal
Seymour Skinner to diagnose Bart with
ADHD
Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterised by symptoms of inattention, hyperactivity, impulsivity, and emotional dysregulation that are excessive and pervasive, impairing in multiple ...
. Bart is prescribed a psychostimulant drug called Focusyn (a parody of (
Ritalin
Methylphenidate, sold under the brand names Ritalin ( ) and Concerta ( ) among others, is a central nervous system (CNS) stimulant used in the treatment of attention deficit hyperactivity disorder (ADHD) and narcolepsy. It may be taken by mouth ...
) and which sounds similar to the related drug Focalin, a drug released six years after the episode aired), and initially starts paying more attention to his studies. After a while however, Bart starts turning psychotic and is convinced that
Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
is watching over the people of
Springfield.
The episode was directed by director
Mark Kirkland
Mark Kirkland (born ) is an American animation director. He has directed 84 episodes of ''The Simpsons'' since 1990, more than any other director.
Career
At the age of 13, Kirkland began making Super 8 mm film, super 8 films and working for his ...
and was the first episode staff writer
George Meyer
George Meyer (born 1956) is an United States, American producer and writer. Meyer is best known for his work on ''The Simpsons'', where he served as a scriptwriter and gag writer (for which he is credited as a producer) and led the show's commu ...
received a sole writing credit for since the season 5 episode "
Bart's Inner Child". Meyer, who was facing some psychological difficulties while writing the episode, felt so dissatisfied with the episode's first draft that he turned it in with a pseudonym. The episode satirizes the perceived misdiagnosis of behavioral disorders in children, which was a controversial topic at the time the episode was written.
The episode features former Major League Baseball player
Mark McGwire
Mark David McGwire (born October 1, 1963), nicknamed "Big Mac", is an American former professional baseball first baseman who played 16 seasons in Major League Baseball (MLB) from 1986 to 2001 for the Oakland Athletics and the St. Louis Card ...
as himself. Following its broadcast, the episode was positively received by critics.
Plot
Bart is behaving wildly: he teases and exasperates
Principal Skinner
Principal Seymour Skinner is a recurring fictional character in the animated sitcom ''The Simpsons'', who is voiced by Harry Shearer. He is the principal of Springfield Elementary School, which he struggles to control, and is constantly enga ...
, and floods the gymnasium and the schoolyard (coincidentally saving
Ned Flanders
Nedward "Ned" Flanders Jr., commonly referred to by his surname, is a fictional character in the animated television series ''The Simpsons'', voiced by Harry Shearer and first appearing in the series premiere episode "Simpsons Roasting on an ...
, who had caught fire). Skinner has
Homer
Homer (; , ; possibly born ) was an Ancient Greece, Ancient Greek poet who is credited as the author of the ''Iliad'' and the ''Odyssey'', two epic poems that are foundational works of ancient Greek literature. Despite doubts about his autho ...
and
Marge
Marge is a feminine given name, a shortened form of Marjorie, Margot or Margaret. Notable Marges include:
People
* Marge (cartoonist) (1904–1993), pen name of Marjorie Henderson Buell, American cartoonist
* Marge Anderson (1932–2013), Ojibwe ...
come to the school, and tells them Bart has
attention deficit disorder
Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterised by symptoms of inattention, hyperactivity, impulsivity, and emotional dysregulation that are excessive and pervasive, impairing in multiple con ...
(ADD). He will be expelled unless he takes "a radical, untested, potentially dangerous" new drug called
Focusyn.
Taking the drug, Bart becomes an eager and diligent student. His parents think they can safely go out for an intimate evening together, but when they come home Bart is in his room wrapped in aluminum foil, with a garbage can lid on his head, and numerous coat hangers dangling from the ceiling. He claims that
Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
is spying on the town using a
satellite
A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...
. The doctors recommend that Bart be weaned off Focusyn, but he refuses, swallows several handfuls of the pills and runs away.
Bart enters a U.S. Army base and manages to steal a tank. He cuts a swath of destruction through the town and eventually stops at the school. There, persuaded not to destroy the school or any other building, he points the tank's cannon into the sky and shoots down a Major League Baseball satellite; inside are detailed documents on everybody's behavior.
Mark McGwire
Mark David McGwire (born October 1, 1963), nicknamed "Big Mac", is an American former professional baseball first baseman who played 16 seasons in Major League Baseball (MLB) from 1986 to 2001 for the Oakland Athletics and the St. Louis Card ...
appears, distracts the citizens with a long
home run
In baseball, a home run (abbreviated HR) is scored when the Baseball (ball), ball is hit in such a way that the batting (baseball), batter is able to circle the bases and reach home plate safe (baseball), safely in one play without any error ( ...
, and hides all the evidence under his cap. Marge takes Bart off Focusyn for good and puts him on
Ritalin
Methylphenidate, sold under the brand names Ritalin ( ) and Concerta ( ) among others, is a central nervous system (CNS) stimulant used in the treatment of attention deficit hyperactivity disorder (ADHD) and narcolepsy. It may be taken by mouth ...
. Major League Baseball, however, is still spying on the
Simpson family
The Simpson family are the titular main characters featured in the animated television series ''The Simpsons''. The Simpsons are a nuclear family consisting of married couple Homer and Marge and their three children, Bart, Lisa, and Maggie. ...
: the autographed bat that McGwire gave Bart has a hidden camera.
Production
"Brother's Little Helper", which was originally called "Bart a Go Go",
was written by staff writer
George Meyer
George Meyer (born 1956) is an United States, American producer and writer. Meyer is best known for his work on ''The Simpsons'', where he served as a scriptwriter and gag writer (for which he is credited as a producer) and led the show's commu ...
and directed by director
Mark Kirkland
Mark Kirkland (born ) is an American animation director. He has directed 84 episodes of ''The Simpsons'' since 1990, more than any other director.
Career
At the age of 13, Kirkland began making Super 8 mm film, super 8 films and working for his ...
. It was first broadcast on the Fox network in the United States on October 3, 1999. After the season 5 episode "
Bart's Inner Child", Meyer got "a little burned out on writing scripts", so he wrote "Brother's Little Helper" in order to "try
ishand again".
While writing the episode, Meyer was going through "some psychological problems" and found the episode very difficult to write.
He was initially so dissatisfied with the first draft that he turned it in with a
pseudonym
A pseudonym (; ) or alias () is a fictitious name that a person assumes for a particular purpose, which differs from their original or true meaning ( orthonym). This also differs from a new name that entirely or legally replaces an individual's o ...
; Vance Jericho.
Co-producer
Tim Long
Tim Long (born June 14, 1969) is a comedy writer born in Brandon, Manitoba, Canada. Long calls Exeter, Ontario, his home town and has written for ''The Simpsons'', ''Politically Incorrect'', '' Spy'' magazine and the ''Late Show with David Letterm ...
jokingly commented that the script was "literally moist with contempt" but went on to say that it was in fact "an amazing draft".
The writers discussed what sort of rampage Bart would go on during the second act, and writer
Matt Selman
Matt Selman (born ) is an American writer and producer.
Early life
Selman is a native of Watertown, Massachusetts. He graduated from Beaver Country Day School in 1989 and the University of Pennsylvania in 1993.
Career
After considering a car ...
suggested that Bart obtain a tank.
In the DVD audio commentary for the episode, Selman stated that he got the idea from watching a news report about "a guy" who had died while "
oingnuts with a tank".
To show the side effects Focusyn had on Bart, the animators made slight changes to his face as the episode progressed. It is first seen in the scene where Bart is reading "The 7 Habits of Highly Effective Pre-teens": a cheek line is added just under his eyes to suggest that he is starting to change. In another scene, Bart can be seen
speed reading
Speed reading is any of many techniques claiming to improve one's ability to read quickly. Speed-reading methods include chunking and minimizing subvocalization. The many available speed-reading training programs may utilize books, videos, ...
and later on, the animators drew him with "mini-pupils". The staff discussed whether Bart's pupils would be bigger or smaller than normal while he is on the drug. The writers settled on smaller pupils and, according to Kirkland, "several
model sheets
In visual arts, a model sheet, also known as a character board, character sheet, character study or simply a study, is a document used to help standardize the appearance, poses, and gestures of a character in arts such as animation, comics, an ...
were going back and forth over the fax machines" until the staff were satisfied with the size of Bart's pupils while influenced by the drug.
In fact, psychostimulants used to treat ADHD are more likely to cause pupils to become bigger (dilated).
In the scene where he escapes the laboratory, Bart can be seen swallowing a handful of pills on his way out. Originally, Bart was supposed to "upend" an entire jar of Focusyn, but, according to Meyer, the censors wouldn't allow it.
The scientists who prescribe Focusyn to Bart are based on one of ''The Simpsons''
' staff members and his wife.
They were voiced by
Hank Azaria
Henry Albert Azaria ( ; born April 25, 1964) is an American actor and producer. He is known for voicing many characters in the long-running animated sitcom ''The Simpsons'' since 1989, including Moe Szyslak, Chief Wiggum, Superintendent Chalmer ...
and
Tress MacNeille
Teressa Claire "Tress" MacNeille (; born June 20, 1951) >https://www.encyclopedia.com/education/news-wires-white-papers-and-books/macneille-tress-1951 is an American voice actress, who has contributed to voice-over work with credits including vo ...
, respectively.
Azaria also voiced Sir Widebottom, one of the clowns in Krusty's car, as well as one of the marine soldiers.
Then Major League Baseball player
Mark McGwire
Mark David McGwire (born October 1, 1963), nicknamed "Big Mac", is an American former professional baseball first baseman who played 16 seasons in Major League Baseball (MLB) from 1986 to 2001 for the Oakland Athletics and the St. Louis Card ...
guest starred as himself in the episode.
Mike Scully
Michael C. Scully (born October 2, 1956) is an American television writer and producer. He is known for his work as executive producer and showrunner of the animated sitcom ''The Simpsons'' from 1997 to 2001. Scully grew up in West Springfield, ...
, an executive producer and the
show runner
A showrunner is the top-level executive producer of a television series. The position outranks other creative and management personnel, including episode directors, in contrast to feature films, in which the director has creative control over th ...
for the episode, commented that McGwire was "probably the biggest man
e'dever seen" and that he "did a great job for
hem
A hem in sewing is a garment finishing method, where the edge of a piece of cloth is folded and sewn to prevent unravelling of the fabric and to adjust the length of the piece in garments, such as at the end of the sleeve or the bottom of the ga ...
.
Themes and cultural references

According to Genevieve Koski, Josh Modell, Noel Murray, Sean O'Neal, Kyle Ryan, and Scott Tobias of ''
The A.V. Club
''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
'', the '90s saw a "dramatic increase" in diagnoses of behavioral disorders, such as
ADHD
Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterised by symptoms of inattention, hyperactivity, impulsivity, and emotional dysregulation that are excessive and pervasive, impairing in multiple ...
, in children, and debates over whether or not to medicate children with concentration difficulties were heated.
Meyer, inspired by the debates, decided to write the episode to be about the subject.
The episode criticizes how children with school issues are being misdiagnosed as having ADHD, as well as the prescription of
psychostimulants
Stimulants (also known as central nervous system stimulants, or psychostimulants, or colloquially as uppers) are a class of drugs that increase alertness. They are used for various purposes, such as enhancing attention, motivation, cognition ...
to children in general.
This in particular is shown in a scene in the Springfield Elementary schoolyard. In the scene, it is revealed that the general populace of the school is medicated for various misdiagnosed behavior disorders.
Meyer himself was not entirely sure about his stance on the issue, however. He stated that "for all I know, the drugs help
he children
He or HE may refer to:
Language
* He (letter), the fifth letter of the Semitic abjads
* He (pronoun), a pronoun in Modern English
* He (kana), one of the Japanese kana (へ in hiragana and ヘ in katakana)
* Ge (Cyrillic), a Cyrillic letter cal ...
and help the world." However, he went on to say that "I just have a feeling they're gonna be a disaster. Down the line."
Focusyn, the fictional psychoactive drug that is prominently featured throughout the episode, is based on the real-life medicine
Ritalin
Methylphenidate, sold under the brand names Ritalin ( ) and Concerta ( ) among others, is a central nervous system (CNS) stimulant used in the treatment of attention deficit hyperactivity disorder (ADHD) and narcolepsy. It may be taken by mouth ...
, which is used to treat disorders such as ADHD.
Hosey the Bear, which can be seen in the beginning of the episode, is a reference to the
United States Forest Service
The United States Forest Service (USFS) is an agency within the United States Department of Agriculture, U.S. Department of Agriculture. It administers the nation's 154 United States National Forest, national forests and 20 United States Natio ...
's mascot
Smokey Bear
Smokey Bear is an American campaign and advertising icon of the United States Forest Service, U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history to ...
.
After Bart has flooded the school gym, Skinner can be seen wiping mud off his eyes in an homage to American actor
Oliver Hardy
Oliver Norvell Hardy (born Norvell Hardy; January 18, 1892 – August 7, 1957) was an American comic actor and one half of Laurel and Hardy, the double act that began in the era of silent films and lasted from 1926 to 1957. He appeared with his ...
.
The sequence of Bart stealing an army tank and destroying half of Springfield under the influence of mind-altering substances is likely a reference to
Shawn Nelson, a man infamous for a similar, albeit serious, incident. A scene in the episode shows Marge standing in front of the tank Bart has stolen. The scene is a reference to
Tank Man, the anonymous man who stood in the way of a column of tanks the morning after the Chinese military
forcibly removed pro-democracy protesters from
Beijing
Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...
's
Tiananmen Square
Tiananmen Square or Tian'anmen Square () is a city square in the city center of Beijing, China, named after the Tiananmen ("''Gate of Heavenly Peace''") located to its north, which separates it from the Forbidden City. The square contains th ...
.
Other things referenced include the film ''
Showgirls
''Showgirls'' is a 1995 erotic drama film directed by Paul Verhoeven, written by Joe Eszterhas, starring Elizabeth Berkley, Kyle MacLachlan, Gina Gershon, Glenn Plummer, Robert Davi, Alan Rachins, and Gina Ravera. The film focuses on an ambi ...
'' (1995), which Homer and Marge go to see.
Homer says that, since taking Focusyn, Bart has gone "from Goofus to Gallant", a reference to the characters Goofus and Gallant from the children's magazine ''
Highlights''.
When Lou sketches Bart based on Homer and Marge's description he ends up drawing Dennis from the American comic strip ''
Dennis the Menace''.
A shirt at the military base Fort Fragg reads "I Went to the Persian Gulf and All I Got Was This Lousy Syndrome", a reference to
Gulf War syndrome.
During Bart's rampage through the town in a tank, he sings the chorus of "
Don't Stop" by
Fleetwood Mac
Fleetwood Mac are a British-American Rock music, rock band formed in London in 1967 by the singer and guitarist Peter Green (musician), Peter Green. Green named the band by combining the surnames of the drummer, Mick Fleetwood, and the bassis ...
.
Reception
In its original American broadcast on October 3, 1999, "Brother's Little Helper" finished at no. 51 in the ratings, according to
Nielsen Media Research
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
, making it the most watched television program on Fox that night. Despite being the most watched program of the network, the ratings were considered disappointing by the ''
Deseret News
The ''Deseret News'' () is a multi-platform newspaper based in Salt Lake City, published by Deseret News Publishing Company, a subsidiary of Deseret Management Corporation, which is owned by the Church of Jesus Christ of Latter-day Saints (LDS ...
''.
On October 7, 2008, the episode was released as part of ''The Simpsons - The Complete Eleventh Season'' DVD box set. Mike Scully, George Meyer, Mark Kirkland, Ian Maxtone-Graham, Matt Selman and Tim Long participated in the DVD audio commentary of the episode.
Following its broadcast, "Brother's Little Helper" received positive reviews from critics.
About nine years after its original broadcast, Robert Canning of
IGN
''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
posted a "flashback review" of "Brother's Little Helper". Canning, calling the episode "funny" and "a standout episode in this later season", was particularly fond of the episode's opening. However, he was less impressed with the third act of the episode, calling it "lackluster". He felt that the part involving Mark McGwire was "a silly cop out" and that it wasn't as funny as what was leading up to it. He also stated that he was put off by the writers wanting to come across a message. "It's not that I necessarily disagreed with this sentiment", Canning wrote, "but at the time, I didn't think I needed to be taught a lesson while I watched The Simpsons. I still don't." He did, however, "love" the "tag back" to the volunteer fire department seen in the beginning of the episode, and "the fact that they can't find how to fight a satellite fire in their handbook".
In his review of ''The Simpsons - The Complete Eleventh Season'', Brian Tallerico of The Deadbolt considered "Brother's Little Helper" to be one of the season's best episodes.
Colin Jacobsson of DVD Movie Guide was favorable as well, calling the episode "pretty good" and that it "provides some good laughs". He especially liked seeing Bart well-behaved. He also appreciated the episode's message, writing that "the show offers a clever spotlight on
heissue". He did, however, dislike the characterization of Bart. He wrote that Bart is normally "not particularly overactive or distractible", and that the writers "trie
to make
art
Art is a diverse range of cultural activity centered around ''works'' utilizing creative or imaginative talents, which are expected to evoke a worthwhile experience, generally through an expression of emotional power, conceptual ideas, tec ...
seem more hyper than normal". He concluded by saying that "Bart's a behavior problem but not ADHD."
Five months after the episode aired,
Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
, who served as president of the United States at the time, held the first ever White House conference on Mental Health. Scripps Howard News Service columnist Deroy Murdock mentioned the timeliness of the conference in connection with the episode as being an instance of ''The Simpsons'' "clairvoyantly predict
ngthe news".
In 2007, the fictional word "exorcism tongs" appeared in
Cracked.com's list "From Cromulent to Craptacular: The Top 12 Simpsons Created Words", ranking in at number 10. The word is used in a scene in which Homer eats a mixture of taffy and Focusyn, which puts him in a "mildly hallucinogenic state". Seeing this,
Todd Flanders
The American animated television series ''The Simpsons'' contains a wide range of minor and supporting characters like co-workers, teachers, students, family friends, extended relatives, townspeople, local celebrities, and even animals. The writ ...
asks his father,
Ned, "Does Mr. Simpson have a demon, daddy?" To which Ned replies, "Looks like it. Run and get daddy's exorcism tongs." About the word, Mark Peters and Daniel O' Brien of Cracked.com wrote "We'd be lying if we said we didn't go out to every Christian-themed general store in the country hoping to acquire our very own set of exorcism tongs the day this episode aired."
References
External links
*
*
{{The Simpsons episodes, 11
The Simpsons season 11 episodes
1999 American television episodes
Works about attention deficit hyperactivity disorder
Television episodes about drugs
Television episodes written by George Meyer
Television episodes directed by Mark Kirkland