Broo Brewing Company (Broo Limited) is a brewing company founded by partners Kent Grogan and Kelly Davidson in

Sorrento, Victoria Sorrento is a town on the Mornington Peninsula approx. 100km south of Melbourne Melbourne, Victoria (Australia), Victoria, Australia, south-west of Melbourne's Melbourne City Centre, Central Business District, located within the Shire of Morn ...

, Australia, in September 2009. The company went into administration on 10 May 2022.

History

The brewery was founded by Kent Grogan and his partner Kelly Davidson, with the first beer, Broo Premium Lager, produced in September 2009.

Owner's philosophy

The company was started on the basis that Broo would remain 100% Australian owned. Grogan stated at the time that the company's charter dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction.

Sales of shares

In 2011, a publicity program associated with the lager involved giving away shares in Grogan's brewery. Grogan estimates that over 7,000 people now hold shares in the company. In August 2012 the ASX refused to list the company because it deemed its policy to restrict foreign ownership "inappropriate". In June 2013 the company launched its second beer, Australia Draught, with the company pledging to donate 20% of its profits from the sale of the beer to two charities – the SAS Resources Fund and Commando Welfare Trust.

Beers

* Broo Premium Lager, a premium lager at 4.6% alcohol by volume, was launched by Grogan in September 2009 on the basis that Broo would remain 100% Australian owned. Grogan stating the company's constitution dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction. By 2013, Broo Premium Lager was also being sold in cans in the United States. * Australia Draught (4.6% alcohol by volume)

Awards

In 2011 Broo Ltd. received the

Telstra Business Awards The Telstra Best of Business Awards is an Australia, Australian awards program started in 1992. The Telstra Business Awards is an independent Awards program designed to recognize and promote excellence, best practice and innovation in the busin ...

'People's Choice Award' for Victorian small to medium-sized businesses. In 2012 advertising for Broo Beer, created by Melbourne agency, Nick and Phil, won the single and overall categories for round five of the 2012 Siren Awards.

Advertising and sponsorships

Broo beer sponsored Scott Saunders Racing

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

team and

Melbourne City Wrestling Melbourne City Wrestling is an Australian independent professional wrestling promotion founded in 2010, in Melbourne, Victoria, Australia. Melbourne City Wrestling currently has two major venues that they use. MCW hosts monthly events at the ...

events.

References

External links

* {{Official website, http://www.broo.com.au/ Australian beer brands 2009 establishments in Australia Australian companies established in 2009 Beer brewing companies based in Victoria (state) Food and drink companies established in 2009 Companies listed on the Australian Securities Exchange Companies based in Melbourne Sorrento, Victoria