The Bronner Bros. Enterprise is one of the largest private
African American
African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...
hair and skin care producers in the United States. Founded in 1947
by brothers Dr. Nathaniel H. Bronner, Sr. and Arthur E. Bronner, Sr., Bronner Bros. has over 300 full-time and part-time staff members. The company headquarters is located in
Atlanta, Georgia
Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...
.
History
Nathaniel and Arthur Bronner, with the help of their sister, Emma Bronner, started Bronner Bros. in 1947 as a way to teach
cosmetology
Cosmetology (from Greek , ''kosmētikos'', "beautifying"; and , ''-logia'') is the study and application of beauty treatment. Branches of specialty include hairstyling, skin care, cosmetics, manicures/pedicures, non-permanent hair removal such as ...
at the local
YMCA
YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams (philanthropist), Georg ...
. About 300 people attended the first show but as the attendance grew, it was moved to the Royal Peacock Social Club and then to the Auburn Avenue Casino.
In 1967, Bronner Bros. signed a contract with the new
Hyatt Regency Hotel and the show was held there annually for the next 20 years. Through the years, the Bronners secured a number of popular guest speakers, including
Martin Luther King Jr.
Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968 ...
,
Jackie Robinson
Jack Roosevelt Robinson (January 31, 1919 – October 24, 1972) was an American professional baseball player who became the first African American to play in Major League Baseball (MLB) in the modern era. Robinson broke the baseball color lin ...
,
Dick Gregory
Richard Claxton Gregory (October 12, 1932 – August 19, 2017) was an American comedian, civil rights leader, business owner and entrepreneur, and vegetarian activist. His writings were best sellers. Gregory became popular among the Afr ...
and
Benjamin Mays
Benjamin Elijah Mays (August 1, 1894 – March 28, 1984) was an American Baptist minister and American rights leader who is credited with laying the intellectual foundations of the American Civil rights movement (1896–1954), civil rights movem ...
.
With Nathaniel Bronner, Sr's death in 1993, Bernard Bronner took over the company as president and CEO and the trade show has continued to grow by leaps and bounds. In 1996, all Bronner Bros. delegates traveled to
Orlando, Florida for a large conference. The annual trade show is now held in the prestigious
Georgia World Congress Center
The Georgia World Congress Center (GWCC) is a convention center in Atlanta, Georgia. Enclosing some 3.9 million ft2 (360,000 m2) in exhibition space and hosting more than a million visitors each year, the GWCC is the world's largest LEED cer ...
. As of 2015, the Bronner Bros. International Beauty Show was the largest gathering of multicultural beauty professionals in the U.S., pulling in 22,000 attendees and 300 exhibitors.
More and more Bronner family members are getting involved in the company. There were two brothers in the first generation of the business,
six brothers in the second generation, and the third generation now has 30 members.
Bernard Bronner was also a partner in
Rainforest Films
Rainforest Films was a film production company founded in 1994 by Rob Hardy and Will Packer that produced films geared towards African-Americans.
History
With fraternity brothers William Packer and Gregory Anderson producing, Rob Hardy wrote ...
, which produced films targeting an urban audience and featuring African-American talent, until the company was formally dissolved in 2014. Rainforest's filmography includes ''
Stomp the Yard
''Stomp the Yard'' is a 2007 American dance drama film produced by Rainforest Films and released through Sony Pictures' Screen Gems division on January 12, 2007. Directed by Sylvain White, ''Stomp the Yard'' centers on DJ Williams, a college s ...
'', ''
The Gospel
The gospel or good news is a theological concept in several religions. In the historical Roman imperial cult and today in Christianity, the gospel is a message about salvation by a divine figure, a savior, who has brought peace or other benefit ...
'', ''
Pandora's Box
Pandora's box is an artifact in Greek mythology connected with the myth of Pandora in Hesiod's c. 700 B.C. poem '' Works and Days''. Hesiod reported that curiosity led her to open a container left in the care of her husband, thus releasing phy ...
'', ''
This Christmas'', and ''
Takers
''Takers'' (formerly known as ''Bone Deep'') is a 2010 American heist action thriller film directed by John Luessenhop from a story and screenplay written by Luessenhop, Gabriel Casseus, Peter Allen, and Avery Duff. It features Matt Dillon, Paul ...
''.
Bronner Bros. products
Bronner Bros. products are created primarily for the African-American population but the products can be used on all types of hair. Their main product lines include African Royale, BB, Tropical Roots and they also have an All Natural Product line. Bronner Bros. owns and operates two manufacturing facilities, a shipping facility, two beauty stores, a
hair weaving studio and a Public Relations office.
Christian organizations
Bronner Bros. has not been quiet when it comes to the company's Christian beliefs. One of their most successful organizations is The
Word of Faith
Word of Faith is a movement within charismatic Christianity which teaches that Christians can get power and financial prosperity through prayer, and that those who believe in Jesus' death and resurrection have the right to physical health. The ...
Family Worship Cathedral in
Austell, Georgia
Austell is a city in Cobb and Douglas Counties in the U.S. state of Georgia. It is part of the Atlanta metropolitan area. As of the 2020 census, the city had a population of 7,713.
History
The area that is now Austell was frequented by game ...
, founded by Bishop Dale C. Bronner the son of Nathaniel Bronner (one of the Bronner Bros. founders).
The ministry has more than 19,000 members
and over five branch ministries which it has birthed.
Under the motto "Reaching the lost, teaching the found," the center provides a number of ministries, including
Christian education
Catechesis (; from Greek: , "instruction by word of mouth", generally "instruction") is basic Christian religious education of children and adults, often from a catechism book. It started as education of converts to Christianity, but as the r ...
, Sunday school classes, singles
ministry, marriage ministry, prison ministry and the Bronner Business Institute which provides training for those who want to become entrepreneurs. The ministry currently run a school for infant to preschool children called the Seeds of Excellence Christian Academy in
Austell, Georgia
Austell is a city in Cobb and Douglas Counties in the U.S. state of Georgia. It is part of the Atlanta metropolitan area. As of the 2020 census, the city had a population of 7,713.
History
The area that is now Austell was frequented by game ...
, blocks away from the Cathedral. Word of Faith recently built a recreation center called The Family Life Center.
The Bronner family also founded The Ark of Salvation Worship Center in
Atlanta, GA
Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...
, which Rev. Nathaniel Bronner, Jr., Rev. Charles Bronner and Rev. James Bronner (The Brothers of the Word) lead.
This ministry produces television broadcasts throughout the week as well as some leading online ministries.
The Bronner family
Bronner Bros. was co-founded by Dr. Nathaniel H. Bronner, Sr. and Arthur E. Bronner, Sr. The business was passed to Nathaniel's six sons upon his passing in 1993. Nathaniel's sons in order of age include:
*''Rev. Nathaniel Bronner, Jr.'': Manufacturing Director for Bronner Bros., president of Century Systems Inc. and senior pastor at the Ark of Salvation Church. He and his wife Simone have four children.
*''Bernard Bronner'': President of Bronner Bros., publisher of ''Upscale'', partner in Rainforest Films, and Show & Sales Director for Bronner Bros. He and his wife Sheila have five children.
*''Darrow Bronner'': Until his death in 2000, was the Show Director and Professional Sales Director for Bronner Bros. He had five children with his wife Jane.
*''Bishop Dale Bronner'': Founder and pastor of the Word of Faith Worship Center. He and his wife Nina Bronner have five children.
*''Rev. Charles Bronner'': Purchasing manager for Bronner Bros. and co-pastor at the Ark of Salvation Church. He and his wife Traci have four children.
*''Rev. James Bronner'': Trade Show Director, Director of technology for Bronner Bros, vice president of Century Systems, Inc., and youth pastor at the Ark of Salvation Church. He and his wife Stephanie have seven children and are co-authors of the marriage book ''Bedroom Talk''.
Awards and honors
In 2004,
Wal-Mart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarte ...
recognized Bronner Bros. as their top vendor of the year in their annual report. The same year, the largest beauty and barber retailing supplier in the United States, Sally Beauty Supply, also named the company their top vendor of the year.
Footnotes
{{reflist, 2
External links
Bronner Bros.
Personal care brands
Privately held companies based in Georgia (U.S. state)
African-American hair
Companies based in Cobb County, Georgia
Manufacturing companies established in 1947
1947 establishments in Georgia (U.S. state)