Broderick Adé Hogue (March 22, 1989 – October 29, 2021) was a Chicago-based art director, designer, and

letterer A letterer is a member of a team of comic book creators responsible for drawing the comic book's text. The letterer's use of typefaces, calligraphy, letter size, and layout all contribute to the impact of the comic-book-reading experience. The l ...

Early life and education

Hogue was born on March 22, 1989, in Halifax, Virginia. He attended the

University of North Carolina at Charlotte The University of North Carolina at Charlotte (UNC Charlotte, or simply Charlotte) is a public research university in Charlotte, North Carolina, United States. UNC Charlotte offers 24 doctoral, 66 master's, and 79 bachelor's degree programs thr ...

(UNCC), starting as an engineering major. After "stumbling" into a drawing class, he fell in love with art and eventually graduated with a BFA in Graphic Design in 2012. He was named as the 2018 Distinguished Alumnus in the Department of Art & Art History at UNCC.

Career

Hogue moved to Chicago after earning his BFA. In 2013 he started a daily lettering project that eventually led to career as a freelance letterer. In 2017, he was recognized in Print (magazine)'s ''15 Artists Under 30'' issue. Hogue worked for major clients including Nike,

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

, Netflix, Under Armour, ESPN, and

Alaska Airlines Alaska Airlines is a major American airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is the fifth-largest airline in North America when measured by scheduled passengers carried, as of 2024. Alaska, togethe ...

. He spoke about design and lettering at

CreativeMornings CreativeMornings is a free monthly breakfast lecture series designed for creative communities. In 2008, Tina Roth-Eisenberg founded the lecture series in Brooklyn, Brooklyn, New York as an ongoing, accessible event for New York's creative communi ...

Adobe MAX Adobe MAX is an annual creativity conference held by Adobe Inc. The event helps Adobe to present the new developments of its suite of applications and to build a community of creative professionals. History The first MAX conference was he ...

, and a number of

AIGA The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The ...

events. He taught lettering as an adjunct instructor at

DePaul University DePaul University is a private university, private Catholic higher education, Catholic research university in Chicago, Illinois, United States. Founded by the Congregation of the Mission, Vincentians in 1898, the university takes its name from ...

. In 2020,

Jessica Hische Jessica Nicole Hische ( ; born April 4, 1984) is an American lettering artist, illustrator, author and type designer. She was one of the first of a new generation of letterers and the present-day flourishing of the lettering arts can in part be tr ...

approached Hogue to collaborate on the "Rise Up, Show Up, Unite" social media design campaign for the Biden/Harris Campaign. The project included contributions from artists including

Lisa Congdon Lisa Congdon (born January 17, 1968) is an American fine artist, author and illustrator. She has worked for clients including MoMA, Harvard University, Martha Stewart Living, REI, and Chronicle Books. Congdon is the author of ''Art Inc: The Essen ...

Michael Bierut Michael Bierut (born 1957) is a graphic designer, design critic and educator, who has been a partner at design firm Pentagram since 1990. He designed the logo for Hillary Clinton's 2016 presidential campaign. Early life and education Michael B ...

Aaron Draplin Aaron James Draplin (born October 15, 1973) is an American graphic designer, entrepreneur and author based in Portland, Oregon. Early life Aaron Draplin was born in Detroit, Michigan on October 15, 1973, to parents Jim and Lauren Draplin. At ...

Debbie Millman Debbie Millman (born 1961) is an American writer, educator, artist, curator, and designer who is best known as the host of the podcast ''Design Matters''. She is the chair and co-founder of the Masters in Branding Program at the School of Visua ...

, and Mike Perry.

Death

On October 27, 2021, Hogue was riding a bike in the Near North Side of Chicago when he was struck by a van driver. He was hospitalized in intensive care and died on October 29 at

Northwestern Memorial Hospital Northwestern Memorial Hospital (NMH) is a nationally ranked academic medical center located on Northwestern University's Campus of Northwestern University, Chicago campus in Streeterville, Chicago, Illinois. It is the flagship campus for Nort ...

Legacy

In February 2022, the

Type Directors Club The Type Directors Club (TDC) is an international organization devoted to typography and type design, founded in 1946 in New York City. Mission TDC believes that type drives culture, and that culture drives type—and is dedicated to cataloging ...

renamed their "Superscript" scholarship to the Adé Hogue Scholarship. The scholarship is a $5,000 award to an outstanding BIPOC student demonstrating exceptional talent and promise in the design and creation of

letterform A letterform, letter-form or letter form is a term used especially in typography, palaeography, calligraphy and epigraphy to mean a letter (alphabet), letter's shape. A letterform is a type of glyph, which is a specific, concrete way of writing a ...

References

{{DEFAULTSORT:Adé Hogue, Broderick 1989 births 2021 deaths American artistic directors People from Halifax, Virginia Road incident deaths in Illinois Cycling road incident deaths