Brocket 99
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''Brocket 99'' was a comedy
audio tape Audiotape is magnetic tape used for storing audio. Information stored can be in the form of either an analog or digital signal. Audiotape can be used in various tape recorders including machines for reel-to-reel audio tape recording on open reels ...
that parodied aboriginal people in Canada. It has been described as a "phenomenon" by some, and racist by others.


1986 tape

The premise of the Brocket 99 tape was that of a fictitious
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting from Brocket, Alberta, on the Southern Peigan reserve (a real
First Nations First nations are indigenous settlers or bands. First Nations, first nations, or first peoples may also refer to: Indigenous groups *List of Indigenous peoples *First Nations in Canada, Indigenous peoples of Canada who are neither Inuit nor Mé ...
reservation 70 km west of
Lethbridge, Alberta Lethbridge ( ) is a city in the province of Alberta, Canada. With a population of 106,550 in the 2023 Alberta municipal censuses, 2023 municipal census, Lethbridge became the fourth Alberta city to surpass 100,000 people. The nearby Canadian ...
), hosted by a character named "Ernie Scar" and featuring other participants. The tape
stereotypes In social psychology, a stereotype is a generalization, generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can ...
Canadian
First Nations First nations are indigenous settlers or bands. First Nations, first nations, or first peoples may also refer to: Indigenous groups *List of Indigenous peoples *First Nations in Canada, Indigenous peoples of Canada who are neither Inuit nor Mé ...
peoples as habitual users of alcohol, drugs and welfare, engaging in anti-social behavior, and low in intelligence. The content of the tape is a mixture of music, advertisements, news, sports, interviews and local announcements divided into two parts corresponding to the two sides of a
cassette tape The Compact Cassette, also commonly called a cassette tape, audio cassette, or simply tape or cassette, is an analog audio, analog magnetic tape recording format for Sound recording and reproduction, audio recording and playback. Invented by L ...
in common use at the time. Music played on the tape included complete versions from
AC/DC AC/DC are an Australian rock band formed in Sydney in 1973. Their music has been variously described as hard rock, blues rock and Heavy metal music, heavy metal, although the band calls it simply "rock and roll". They are cited as a formativ ...
,
Hank Williams Jr. Randall Hank Williams (born May 26, 1949), known professionally as Hank Williams Jr. or Bocephus, is an American singer-songwriter and musician. His musical style has been described as a blend of rock, blues, and country. He is the son of count ...
,
The Romantics The Romantics are an American rock band formed in 1977 in Detroit, Michigan. The band's music is often categorized as power pop and new wave. They were influenced by 1950s American rock and roll, Detroit's MC5, the Stooges, early Bob Seger, Mo ...
,
Paul Revere & the Raiders Paul Revere & the Raiders (also known as Raiders) were an American rock band formed in Boise, Idaho, in 1958. They saw considerable U.S. mainstream success in the second half of the 1960s and early 1970s. The band was known for including Revolu ...
, John Anderson,
Doctor and the Medics Doctor and the Medics is a British glam rock band formed in London in 1981. The group was most successful during the 1980s and is best known for their cover of Norman Greenbaum's "Spirit in the Sky," which reached No. 1 in the UK Singles Chart. Th ...
and
Dwight Yoakam Dwight David Yoakam (born October 23, 1956) is an American singer-songwriter, actor, and filmmaker. He first achieved mainstream attention in 1986 with the release of his debut album ''Guitars, Cadillacs, Etc., Etc.''. Yoakam had considerable s ...
, although AC/DC is the most used artist throughout the tape. Advertisements on the tape were either original creations interspersed with vulgarity, racism, and stereotypical language for real products, such as for
Lysol Lysol (, ; spelled Lizol in India) is an American brand of cleaning and Disinfectant, disinfecting products distributed by Reckitt, which markets the similar Dettol or Sagrotan in other markets. The line includes liquid solutions for hard and s ...
, or taken from legitimately produced radio commercials for companies such as
Safeway Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...
, Penner's Men's, and Women's Wear in
Taber, Alberta Taber ( ) is a town in southern Alberta, Canada that is surrounded by the Municipal District of Taber. It is approximately east of the City of Lethbridge at the intersection of Alberta Highway 3, Highway 3 and Alberta Highway 36, Highway 36. T ...
and
Beaver Lumber Beaver Lumber (Castor Bricoleur in Quebec) was a Canadian building supply chain owned by Molson. It was once Canada's fourth largest building supply chain with 138 stores. In 2000, it was purchased by Home Hardware, a cooperative of over 1,000 ...
. News, sports, interviews, and local announcements on the tape are largely original creations interspersed with factual entities, such as the
Seattle Seahawks The Seattle Seahawks are a professional American football team based in Seattle. The Seahawks compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West division. The club entered the NFL a ...
and
Toronto Blue Jays The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Since 1989, the team has p ...
, as well as non-existent entities, such as "Brocket Used Motors" and "Brocket Alcohol & Drug Abuse Hotline" created specifically for the tape. It is unconfirmed though realistically impossible that any of the music or produced or original advertising content for any of the businesses referred to in the tape would have authorized their use during the production of the tape, owing to the stereotypical and racist content used by the tape's creators. The tape was created in 1986 by Tim Hitchner, a radio DJ in
Lethbridge Lethbridge ( ) is a city in the province of Alberta, Canada. With a population of 106,550 in the 2023 Alberta municipal censuses, 2023 municipal census, Lethbridge became the fourth Alberta city to surpass 100,000 people. The nearby Canadian ...
, Alberta, as a parody and not intended to be marketed. Hitchner worked as a radio DJ at CHEC, CKTA, and
CKIZ-FM CJIB-FM (107.5 MHz) is a radio station in Vernon, British Columbia, Canada. Owned by the Jim Pattison Group, it broadcasts an adult hits format branded as ''Beach Radio 107.5''. History The station began broadcasting in 1947 as CJIB at AM 94 ...
from 1985 to 1992. It is claimed that Hitchner was inspired to create Brocket 99 based on another underground tape circulating in 1986 called "AIDS Radio" that was a spoof of a homosexual radio station using stereotypical and bigoted references. The initial method of distribution from Tim Hitchner has not been documented, although its wider distribution has been described as viral. The tape has been described as an "international underground phenomenon". Hitchner died February 12, 2011. On February 12, 2011, a fan site reported the then anonymous actor who played Ernie Scar had died at age 49, of
myocardial infarction A myocardial infarction (MI), commonly known as a heart attack, occurs when Ischemia, blood flow decreases or stops in one of the coronary arteries of the heart, causing infarction (tissue death) to the heart muscle. The most common symptom ...
due to
coronary artery disease Coronary artery disease (CAD), also called coronary heart disease (CHD), or ischemic heart disease (IHD), is a type of cardiovascular disease, heart disease involving Ischemia, the reduction of blood flow to the cardiac muscle due to a build-up ...
. CKIZ's list of past employees on its website currently identifies Hitchner as the voice of Ernie Scar.


Documentary film

In 2005, filmmaker Nilesh Patel produced and directed a documentary called '' Brocket 99 — Rockin' the Country'', which examined the ongoing popularity of the tape and the relationship between aboriginal people and others in Canada. The film won the Séquences Magazine Prize for best documentary film at the 2006 Montreal First Peoples Festival. In 2004, prior to the release of the documentary, Mark Campbell of
Global News Global News is the news and Current affairs (news format), current affairs division of the Canadian Global Television Network. The network is owned by Corus Entertainment, which oversees all of the network's national news programming as well as ...
interviewed Nilesh Patel to discuss the creation and subject matter of the documentary. In addition to discussing prevailing Canadian attitudes on race and culture in the context of the documentary, Nilesh Patel also made an unsubstantiated claim during the interview that Mark Campbell was in denial of being the creator of Brocket 99. Contrary to this claim, no evidence has ever been presented implicating any individual other than Tim Hitchner in the creation of or participation in Brocket 99. On February 15, 2015, Mark Campbell wrote a blog post confirming again that he was neither the creator of nor a participant in Brocket 99.


In the media

In 2022, former Alberta Cabinet Minister Jonathan Denis and Calgary political operative Craig Chandler were featured in a video where they parodied Brocket 99, and their actions were deemed racist. The video clips showed them using offensive stereotypes of First Nations. In an interview Chandler said he was pictured in one of the videos and that "Some comedy is not politically correct, but this is a private function of my close friends. The video was taken by a close friend, I thought," he said. Chandler was working on
Danielle Smith Marlaina Danielle Smith (born April 1, 1971) is a Canadian politician, former lobbyist, and former columnist and media personality who has been serving as the 19th premier of Alberta and leader of the United Conservative Party (UCP) since 20 ...
's leadership campaign when the videos came out, and she fired Chandler over it. Denis said he did not recall being in the videos but blamed his racist actions on previous problems with alcohol. Denis then suggested the videos may be fake. Later Chandler also said the videos were fake. However, Hany Farid, an acknowledged expert in
deepfake ''Deepfakes'' (a portmanteau of and ) are images, videos, or audio that have been edited or generated using artificial intelligence, AI-based tools or AV editing software. They may depict real or fictional people and are considered a form of ...
s, said, "But the knowledge of how these things are made, how difficult it would be to make them, I think it's extremely unlikely that these are deepfakes."


See also

*
Ethnic joke An ethnic joke is a remark aiming at humor relating to an ethnic, racial or cultural group, often referring to an ethnic stereotype of the group in question for its punchline. Perceptions of ethnic jokes are ambivalent. Christie Davies gives ex ...


Notes


External links


Official Brocket 99 website
*2006 documentary film ** **
Brocket 99
' on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
{{DEFAULTSORT:Brocket 99 Culture of Alberta Canadian radio comedy First Nations culture in Canada First Nations in Alberta Piikani Nation Parodies Race-related controversies in radio Ethnic jokes Anti-Indigenous racism in Canada