Company history
''Broadway Baby'' was founded to cover the Edinburgh Festival Fringe in 2004. In 2006 Broadway Baby started one of the first video podcasts of the Edinburgh Festival Fringe. In 2008 coverage started of the Brighton Fringe and in 2012 ''Broadway Baby'' launched year-round review coverage in London. In August 2012, ''Broadway Baby'' also comprehensively covered the Camden Fringe for the first time. The appointment of a Scotland Editor in 2014 has ensured some coverage of theatre in Edinburgh outside of August, and also from the major producing theatres in Glasgow and Dundee. Since 2016 ''Broadway Baby'' have been proactively reviewing shows in London's West End. ''Broadway Baby'' recruits a volunteer review team who have practical experience in performance and the ability to communicate through the written word. During the Edinburgh Festival Fringe the team includes approximately 100 reviewers and 20 editorial staff who schedule and edit reviews. ''Broadway Baby'' was a founder member of the now defunct Festival Media Network.Circulation
Readership of ''Broadway Baby'' varies during the year with a peak in August during the Edinburgh Festival Fringe. Website visitors in August 2015 were in excess of 200,000 with over 6.7 million page views. ''Broadway Baby'' published a printed review guide called ''Broadway Baby Review'' from 2005-2014. 20,000 copies were distributed every other day to the main festival venues.Content
''Broadway Baby'' lists events free-of-charge using data obtained direct from the various Fringe organisations. Review content is attached directly to a listing. ''Broadway Baby'' also allows the audience to review shows in addition to their in-house team of reviewers. In 2012 ''Broadway Baby'' became the largest reviewer at theReferences
External links
* {{DEFAULTSORT:Broadway Baby Visual arts magazines published in the United Kingdom Entertainment magazines published in the United Kingdom Listings magazines Magazines published in London Magazines established in 2004 Mass media in Edinburgh Edinburgh Festival Fringe Works about festivals