"Bring It On" is the third single from English

indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...

band

Hard-Fi Hard-Fi is an English indie rock band, formed in 2003 in Staines-upon-Thames, Surrey. The band consists of Richard Archer ( lead vocals and guitar), Ross Phillips (guitar and backing vocals), Kai Stephens (bass guitar and backing vocals) and S ...

's third studio album '' Killer Sounds''. It was released on 24 October 2011, but failed to chart. However, the single is featured in adverts for the popular '' Football Manager 2012'' game. The single cover does not bear the " Parental Advisory" sticker, despite the profanity used during the second verse.

Music video

The

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

for "Bring It On" was filmed during September 2011 at Electric Brixton in London during Hard-Fi's ''Killer Sounds'' Tour.

Reception

"Bring It On" received mixed reviews from critics. It was given a positive review by ''This Feeling'' magazine, who said: "The third single to be released from ''Killer Sounds'' sees

Brit Brit most commonly refers to: * Briton, a British person Brit, Brits or BRIT may also refer to: People Nicknames * Brit Hume (born 1943), American TV journalist * Brit Selby (born 1945), Canadian ice-hockey player * Brit Smith (born 1985), ...

-nominated quartet Hard-Fi returning to the kind of form that won the band so many fans back in 2005. It's not quite " Hard to Beat", but it's definitely in the same league and destined to be a real dance floor filler." Electric Banana awarded the song 3/5 stars, saying: "'Killer Sounds' is Hard-Fi’s first album in four years and the question on fan’s lips at the moment is 'was it really worth waiting for?’ The response has been mixed, but overall the result was decidedly average, a trend new single 'Bring it On' is happy to go along with. Catchy and with a strong opening showcasing the band's trademark highly rhythmic, persistent guitar riffs and sharp drums, the song becomes wholly unremarkable by the time it reaches the chorus. Instead of catching the listener's attention it washes over you like you've heard it a hundred times before. And that's the problem; it feels too familiar to stick and sounds like it could be any old indie-rock song. Good to listen to, but nothing special." However, it received a mediocre 2/5 rating from ''Unreality Shout'', saying: "Hard-Fi are capable of much better, but "Bring It On" is a moody, humourless affair."

References

{{DEFAULTSORT:Bring It On Hard-Fi songs 2011 singles Songs written by Richard Archer Song recordings produced by Stuart Price 2011 songs