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''Brightest Young Things'', or BYT Media Inc., was an online magazine and event production and marketing agency based in
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
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. Founded in 2009 by Svetlana Legetic, a former Architecture Designer from
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, ''Brightest Young Things'' publishes original articles, interviews, guides and calendars pertaining to “food”, “style”, “music”, “art”, “theatre”, “film”, “gays”, and “weird” social events and trends in Washington, D.C., and, as of August 2012, New York City. The site regularly published up to 30 posts a day and published about 100 original articles a week, and was known for its cultural knowledge about Washington, D.C.'s trending restaurants, nightlife, and events, targeting young, 20-something “hipster” crowds in both Washington, D.C., and New York City.Freed, Benjamin R. "Brightest Young Things Dismisses Plagiarist, Takes Nearly Entire Site Offline for 'Internal Audit'" DCist. N.p., 28 March 2013. ''Brightest Young Things'' also put on multiple yearly events in both cities, such as the Bentzen Ball Comedy Festival in Washington, D.C., often collectively selling up to 30,000 tickets for these events.Mitchell, Samantha. "The Brightest Young Thing." What Weekly Magazine. What Works Studio, 4 September 2014. Events in Washington, D.C., included ''Brightest Young Things'' collaborations with
National Geographic ''National Geographic'' (formerly ''The National Geographic Magazine'', sometimes branded as ''Nat Geo'') is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine ...
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, and
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. The website shuttered in January 2021.


Origins

''Brightest Young Things'' began as Legetic's successful
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page in 2006, chronicling Washington, D.C., nightlife events.Zak, Dan. "D.C. Hipsters Brightest Young Things Become Event Planners." The Washington Post, 27 October 2009. Legetic claims that Brightest Young Things began to take shape when she met Cale Charney (BYT's current event producer), web designer Jason Bond Pratt and graphic designer Erik Loften, who helped her buy a URL and begin building the website. What started out as a part-time job for Legetic and close friends and aimed to create a single stop for information about DC social events has since become, according to Legetic, a "self-sustained media property" with at least 6 full-time employees, 60 contributors, and numerous interns. In 2012, ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' called ''Brightest Young Things'' a "party-production juggernaut," and Legetic was named No. 42 on GQ Magazine's 50 most powerful people in Washington, D.C. On March 25, 2013, managing editor Logan Donaldson was accused of plagiarizing a number of blurbs on BYT's “spring and summer music guide” from sources such as Rolling Stone, Telegraph, and Wikipedia.Sommer, Will. "Brightest Young Things Editor Accused of Plagiarism." Washington City Paper. 26 March 2013. Two days later the site announced Donaldson's resignation and temporarily removed all archived content before March 25, 2013, for an "internal audit" that revealed other plagiarized content from Donaldson's time at Brightest Young Things.


References


External links

* {{DEFAULTSORT:Brightest Young Things Visual arts magazines published in the United States Online magazines published in the United States Magazines established in 2009 Magazines published in Washington, D.C.