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''Architectural Forum'' was an American magazine that covered the homebuilding industry and
architecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and construction, constructi ...
. Started in
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
,
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
, in 1892 as ''The Brickbuilder'', it absorbed the magazine ''Architect's World'' in October 1938. Ownership of the ''Forum'' passed from Time, Inc., Urban America, Inc., Whitney Publications, and finally to Billboard Publications in 1972. After the purchase of the ''Forum'' by Billboard, Peter Blake, its chief editor, and much of the staff left to form the magazine ''Architecture Plus'' in 1973. The ''Forum'' ceased publication in 1974. Graphic designer
Paul Rand Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, United Parcel Service, UPS, Enron, Morni ...
designed two covers for the March and April 1945 issues.


Content

The journal was published under various names throughout its history: * 1892–1916: ''The Brickbuilder'' * 1917–1974: ''Architectural Forum'' For a time, the journal was branded with a subtitle, ''The Magazine of Building''.


194X

194X was a term first used in the October 1943 issue of ''Architectural Forum''. The issue focused on
post-war A post-war or postwar period is the interval immediately following the end of a war. The term usually refers to a varying period of time after World War II, which ended in 1945. A post-war period can become an interwar period or interbellum, ...
urban and city planning, with the 'X' standing for the assumed end date of the war. The issue contained plans for shopping centers, housing, and schools based on the needs and size of a population. This was part of a larger shift in American culture, as many thought the end of the war would usher in a new era of architecture and urbanization that slowed down due to the war.


References


Further reading

* Shanken, Andrew Michael (2009). ''194X: Architecture, Planning, and Consumer Culture on the American Home Front''. University of Minnesota Press.


External links


Full catalog record of ''The Brickbuilder''
at
HathiTrust HathiTrust Digital Library is a large-scale collaborative repository of digital content from research libraries. Its holdings include content digitized via Google Books and the Internet Archive digitization initiatives, as well as content digit ...

Full catalog record of ''Architectural Forum''
at
HathiTrust HathiTrust Digital Library is a large-scale collaborative repository of digital content from research libraries. Its holdings include content digitized via Google Books and the Internet Archive digitization initiatives, as well as content digit ...

Full catalog
at USModernist Architecture magazines Defunct magazines published in the United States Magazines established in 1892 Magazines disestablished in 1974 Magazines published in Boston 1892 establishments in Massachusetts Architecture of Boston {{architecture-mag-stub