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BrickLink is the largest
online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a wa ...
for reselling
Lego Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...
products. Its website also offers resources for Lego fans, including an extensive catalog of products and parts and community forums.


History

BrickLink was founded by Dan Jezek, who had made it after other online sellers were impressed by the website he made for his own Lego store. Originally named BrickBay, the site started operation on June 19, 2000. After online retailer
eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
challenged the use of "Bay" in the name, it was renamed BrickLink in 2002. In 2010, Jezek died suddenly, and his mother Eliska Jezkova succeeded him as CEO. In 2013, the site was acquired by
Nexon Nexon Co., Ltd. (formerly ) is a South Korean video game developer and publisher. It develops and publishes titles including ''MapleStory'', ''Crazyracing Kartrider'', ''Sudden Attack'', ''Dungeon & Fighter'', ''The First Descendant'', and ''Bl ...
founder and CEO Jung-Ju "Jay" Kim, who transferred its assets into BrickLink Limited, a Hong Kong-based company. Kim, a Lego fan himself, created some of the most important features of the current BrickLink website, including the BrickLink AFOL Designer Program (now the BrickLink Designer Program) which sold top-rated fan designs as packaged, unofficial sets, and the BrickLink Studio digital design software. On November 26, 2019,
The Lego Group Lego A/S, also known as the Lego Group, is a Danish construction toy production company based in Billund. It manufactures Lego-branded toys, consisting mostly of interlocking ABS plastic and rubber bricks. The Lego Group has also built severa ...
acquired BrickLink Ltd. for an undisclosed amount.


Other projects


Studio

BrickLink Studio (initially Stud.io) is a freeware computer program for creating virtual 3D models with Lego bricks. It was released on BrickLink as an open beta on December 13, 2016. The next major update to the program, version 2.0, was released in open beta on July 18, 2018. Multiple features were added to the program, including a photorealistic rendering option, BrickLink integration for ordering parts to recreate the model physically and an instruction manual generator. Initially, Studio for their own parts library silently used LDraw Parts Library, developed by ''LDraw.org Community'' under
Creative Commons Attribution A Creative Commons (CC) license is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted "work". A CC license is used when an author wants to give other people the right to share, use, and bui ...
license. After ''LDraw.org'''s admin contacted with the Studio developers the info about use of LDraw has been publicly added to the website and into software. In 2021, it was revealed that the Eyesight, a render engine of the BrickLink Studio, is built from the
Cycles Cycle, cycles, or cyclic may refer to: Anthropology and social sciences * Cyclic history, a theory of history * Cyclical theory, a theory of American political history associated with Arthur Schlesinger, Sr. * Social cycle, various cycles in ...
render sources developed by
Blender Foundation The Blender Foundation is a Dutch nonprofit organization (Stichting) responsible for the development of Blender (software), Blender, an Open-source software, open-source 3D computer graphics software, 3D content-creation program. The foundation ...
(at the time, Cycles' source has been already under
Apache License The Apache License is a permissive free software license written by the Apache Software Foundation (ASF). It allows users to use the software for any purpose, to distribute it, to modify it, and to distribute modified versions of the software ...
, allowing it to be included into proprietary software, while Blender's source stays under GPL), but in same time BrickLink Studio proprietary binary included some GPL-licensed source from
Blender A blender (sometimes called a mixer (from Latin ''mixus, the PPP of miscere eng. to Mix)'' or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary ...
too, at least parts of bf_blenlib source files, that is visible in Studio binary file via
hex editor A hex editor (or ''binary file editor'' or ''byte editor'') is a computer program that allows for manipulation of the fundamental Binary file, binary data that constitutes a computer file. The name 'hex' comes from 'hexadecimal', a standard numer ...
. Later, the source of Eyesight was released on BrickLink site, as well as the modified sources of
POV-Ray The Persistence of Vision Ray Tracer, most commonly acronymed as POV-Ray, is a cross-platform ray-tracing program that generates images from a text-based scene description. It was originally based on DKBTrace, written by David Kirk Buck and Aaro ...
,
FFmpeg FFmpeg is a free and open-source software project consisting of a suite of libraries and programs for handling video, audio, and other multimedia files and streams. At its core is the command-line ffmpeg tool itself, designed for processing vide ...
and other software libs used in Studio. In January 2022, The Lego Group announced that BrickLink Studio would replace the Lego Digital Designer (LDD) software as the official virtual Lego building software going forward.


Part Designer

Part Designer is a freeware computer program for creating virtual 3D models of the Lego bricks and custom bricks as parts to be used in the Studio software. It is supporting various file formats, including LDraw File Format, STL and other.


AFOL Designer Program

In 2018, to celebrate 60 years since the modern Lego interlocking brick design was created and patented, BrickLink teamed up with The Lego Group to create the AFOL Designer Program. It allowed users to upload their own Lego set designs into a competition. The winning designs had the opportunity to be crowdfunded and, if successful, sold on the BrickLink marketplace. The program was similar to
Lego Ideas Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original ...
, where the designs that get more than 10,000 likes get accepted to finals and the winning one becomes an official Lego set.


References


External links

*
BrickLink
at the LDraw Wiki
BrickLink Studio
at the LDraw Wiki
Eyesight
at the LDraw Wiki
BrickLink Studio’s Eyesight, native on Linux
(compiling guide) {{Lego E-commerce websites Lego