Brian Scudamore
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Brian Scudamore (b. March 16, 1970) is an American–born, Canadian entrepreneur. He is the founder and CEO of O2E Brands, the parent company of 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. He is a regular contributor to ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'', writing about small business ownership, franchising, and building corporate culture. His first book, ''WTF?! (Willing to Fail): How Failure Can Be Your Key to Success'', was published in 2018 and his second book, ''BYOB: Build Your Own Business, Be Your Own Boss'', was published in 2022. On April 4, 2024,
CBC CBC may refer to: Media * Cadena Baja California or Grupo Cadena, a radio and television broadcaster in Mexico * Canadian Broadcasting Corporation, Canada's radio and television public broadcaster ** CBC Television ** CBC Radio One ** CBC Music ** ...
br>announced
he will join as an investor on Season 19 of '' Dragon's Den''.


Early life and education

Brian Scudamore was born on March 16, 1970, in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
. In high school, Scudamore struggled with reading and had trouble completing an eighth math class. When he failed, he decided to drop out. Despite not finishing school, he persuaded
Concordia University Concordia University () is a Public university, public English-language research university located in Montreal, Quebec, Canada. Founded in 1974 following the merger of Loyola College (Montreal), Loyola College and Sir George Williams Universit ...
's admissions department that he would be a good fit for their business program, and they accepted him. Two years later, Scudamore left Concordia to attend the
University of British Columbia The University of British Columbia (UBC) is a Public university, public research university with campuses near University of British Columbia Vancouver, Vancouver and University of British Columbia Okanagan, Kelowna, in British Columbia, Canada ...
to be geographically closer to his business. His father, Charles Scudamore, a liver transplant surgeon, was disappointed when Scudamore dropped out of university in 1993 to focus on rubbish full time.


Books

Scudamore's first book, ''WTF?! (Willing to Fail): How Failure Can Be Your Key to Success'', was published in 2018. It traces his journey through entrepreneurship, telling stories from his almost 30 years in business. His second book, ''BYOB: Build Your Own Business, Be Your Own Boss'', was published in 2022 and is a Wall Street Journal, USA Today and Amazon Bestseller. It shares two clear paths for starting a business, and is full of lessons learned from inspiring entrepreneurs, and tips and tricks for crafting your own vision for the future (and advice on how to achieve it).


Podcast

In October 2019, Scudamore launched ''Founders Stories,'' a podcast about ordinary people starting their own exceptional businesses. In the podcast, Scudamore interviews a different franchise owner each week about their path to business ownership, from their decisions to start their business, to the celebrations and lessons that follow.


Career


The Rubbish Boys

In 1989, Scudamore was waiting in line at a
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
drive-thru when he noticed a pickup truck advertising a junk removal service. Scudamore, thinking he could haul junk to pay for college, invested $700 from savings to purchase a truck and started his own business. Calling it The Rubbish Boys (tagline: "We'll stash your trash in a flash!" ), he would go door-to-door and patrol alleyways for junk that the city wouldn't take. The business took off faster than he expected, often requiring Scudamore to skip class to take calls. Because he felt he was learning more about business through experience than school, he dropped out to focus on his company. Although Rubbish Boys achieved $1 Million in revenue in 1997, Scudamore realized his team of employees did not share his vision for the company, so he laid-off his entire staff roster. He then adopted a new motto that states "It's All About People" and hired staff who shared his goals and vision for the company.


1-800-GOT-JUNK?

Scudamore decided that if he was going to professionalize a fragmented industry, the company needed a name that was catchy and easy to remember. He settled on '1-800-GOT-JUNK?', but the number was already owned by the
Idaho Transportation Department The Idaho Transportation Department (ITD) is the state of Idaho Government agency, governmental organization responsible for state transportation infrastructure. This includes ongoing Maintenance, repair and operations, operations and maintenanc ...
. Scudamore persisted, and they eventually released it to him at no cost. Since 1998, the organization has experienced considerable growth. It currently services over 150 locations in three countries.


Franchising and Growth

Scudamore wanted to see his business grow, but declined to seek or accept offers of external funding so he could continue to move forward with his vision. Even after being advised that his company and industry could not be franchised, he decided to test the markets by launching operations in
Victoria, British Columbia Victoria is the capital city of the Provinces and territories of Canada, Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific Ocean, Pacific coast. The city has a population of 91,867, and the Gre ...
, and
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
. After seeing success, Scudamore entrusted his friend Paul Guy to open the first 1-800-GOT-JUNK? franchise in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
in 1999, which is still the largest and most profitable location today. The first US franchise opened in
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
, the following year, opening the door to 100 franchises throughout
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
by 2004, and expanding into
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
in 2005. Brian Scudamore was quoted on 10 million
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
cups as part of their 'As I See It' program.


WOW 1 DAY PAINTING

When Scudamore was looking for a company to paint his house, he saw an ad from a company claiming to paint an entire house in a day. Skeptical but curious, Scudamore decided to hire One Day Painting. He was so surprised and pleased with the results that he decided to approach the previous owner about franchising the company. Scudamore bought the majority stake and set out to apply the same principles and infrastructure of 1-800-GOT-JUNK? to another customer-focused, service-based business, which became WOW 1 DAY PAINTING (he'd initially renamed it 1-888-WOW1DAY! Painting). Scudamore launched the first franchise in
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
in late 2010, followed by the first US franchise in Seattle. Since then, the franchise has grown to service over 60 locations in Canada and the United States.


Shack Shine

The latest home-service brand from Scudamore is Shack Shine, launched in January 2016. Shack Shine is a franchised company that provides gutter-cleaning, power washing, christmas light installations and window washing. Shack Shine services 60 locations in Canada and the United States.


Entrepreneurship

Near the end of 2015, Scudamore revealed a new term for the model of franchising used by O2E Brands - "entrypreneurship", defined as an entry point for aspiring entrepreneurs who don't have access to the expertise or capital to launch a business venture. On April 4, 2024,
CBC CBC may refer to: Media * Cadena Baja California or Grupo Cadena, a radio and television broadcaster in Mexico * Canadian Broadcasting Corporation, Canada's radio and television public broadcaster ** CBC Television ** CBC Radio One ** CBC Music ** ...
announced Brian would be on season nineteen of ''
Dragons' Den ''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it ...
''. The show's Executive Producer states, "His presence enriches the Den’s dynamic, offering invaluable expertise and inspiration to Canadian audiences and aspiring entrepreneurs.”


Recognition

In 2004, Scudamore was inducted into the Young Presidents' Organization (YPO) and served as a board member for the Young Entrepreneurs' Organization (YEO). Three years later, the International Franchise Association named Brian Scudamore 'Entrepreneur of the Year'. He became a CEO Hall of Fame Lifetime Achievement Inductee with the Collegiate Entrepreneurs' Organization in 2012. Other accolades include
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
Small Business' Best Bosses Award, Best Leader on Facebook fro
The CSuite Awards
The Globe and Mail ''The Globe and Mail'' is a Newspapers in Canada, Canadian newspaper printed in five cities in Western Canada, western and central Canada. With a weekly readership of more than 6 million in 2024, it is Canada's most widely read newspaper on week ...
's Top 40 under 40, three 'Best Company To Work For' awards, and an Entrepreneur of the Year award for Business to Consumer services in
British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...
.


References

{{DEFAULTSORT:Scudamore, Brian 1970 births Living people 21st-century American businesspeople Canadian businesspeople Dragons' Den