Brian G. Dyson (born September, 1935) was the

chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

(CEO) of Coca-Cola Enterprises Inc. from 1986 to 1991. Brian is also known for his “five balls” speech.

Career

He joined Coca-Cola Co. in Venezuela in 1959 and worked for many years in

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...

, the

Caribbean The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...

and Mexico. In 1978 Dyson was named the

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...

of Coca-Cola United States, the Company's U.S. soft drink division. In 1983, he was named president of Coca-Cola North America, with responsibility for the Company's entire

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

portfolio. In 1986 Dyson was named president and

(CEO) of

Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products. It was formerly the anchor bottler for Western Europe and most of North America. Coca-Cola Enterprises' products included Coca-Cola, Diet Coke, Coke Zero, ...

(CCE). He served as a Senior Consultant to The Coca-Cola Company from January 1992 to October 1993. He retired from The Coca-Cola Company in 1994, but remained active as a consultant to the Company. In August 2001 he came out of retirement and accepted the position of

vice chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

and

chief operating officer A chief operating officer (COO), also called chief operations officer, is an executive in charge of the daily operations of an organization (i.e. personnel, resources, and logistics). COOs are usually second-in-command immediately after the C ...

(COO) of The Coca-Cola Company. Dyson was the one who at first changed old Coke's name and then restored it. He is a Member of Advisory Board of Linley Capital. Since May 1995, Dyson served as a Director of Audits & Surveys Worldwide Inc. He served as the Chairman of the Board of PlusPharma since August 2004. Brian G. Dyson has been the President of Chatham International Corp. since December 1993. He earned his BA from Facultad de Ciencias Económicas in

University of Buenos Aires The University of Buenos Aires (, UBA) is a public university, public research university in Buenos Aires, Argentina. It is the second-oldest university in the country, and the largest university of the country by enrollment. Established in 1821 ...

. He later attended

Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...

. An author of short stories, in 1996 he published a novel, ''Pepper in the Blood''.

Personal life

Brian Dyson is married to Penny Dyson. In 1978, the family moved to

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

. Brian and Penny Dyson have two children.

References

American chief executives of food industry companies Living people American drink industry businesspeople Harvard Business School alumni American chief operating officers University of Buenos Aires alumni 1935 births Coca-Cola people {{US-CEO-stub