Brendle's was a chain of

catalog showroom A catalog merchant (catalogue merchant in Commonwealth English) is a form of retailing. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry. Unlike a self-serve retail store, most of the i ...

s based in

Elkin, North Carolina Elkin is a town in Surry County, North Carolina, Surry and Wilkes County, North Carolina, Wilkes counties in the U.S. state of North Carolina, along the Yadkin River. Elkin shares its name with the surrounding township of Elkin Township, Surry Co ...

, USA. Its showrooms carried

jewelry Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...

sporting goods Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since the p ...

, and

electronics Electronics is a scientific and engineering discipline that studies and applies the principles of physics to design, create, and operate devices that manipulate electrons and other Electric charge, electrically charged particles. It is a subfield ...

. At its peak in 1990, Brendle's operated 58 showrooms in

North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...

South Carolina South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...

Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

, and

Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...

. The company announced it was closing in 1996 a few months after filing for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...

protection for a second time.

History

The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. At its peak in 1990, Brendle's had 3,000 employees, and 58 stores. The company filed for

protection in 1992, closing six stores. Douglas Brendle retired in 1995. Brendle's then filed for Chapter 11 for a second time in April 1996. The company, whose struggles mirrored

Service Merchandise Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002 ...

, pared down to 12 stores and tried to refocus on home goods, crafts and party items while eliminating consumer electronics, toys and sporting goods. However, realizing that there wasn't nearly enough time for the new strategy to take hold, company officials ultimately decided to go out of business in December.

References

Retail companies established in 1918 Retail companies disestablished in 1996 Defunct retail companies of the United States Catalog showrooms Surry County, North Carolina Defunct companies based in North Carolina Companies that filed for Chapter 11 bankruptcy in 1992 Companies that filed for Chapter 11 bankruptcy in 1996 {{US-retail-company-stub