Peterson Productions filming advertisement for Breeze laundry detergent

Breeze is a brand of laundry detergent manufactured by

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

that is currently marketed as the counterpart of OMO detergent for the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

and

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

markets.

History

Breeze was introduced by Lever Brothers Company in the United States in 1947 as a soapless cleansing agent. In April 1947, Breeze was launched in six cities in the

Midwestern United States The Midwestern United States (also referred to as the Midwest, the Heartland or the American Midwest) is one of the four census regions defined by the United States Census Bureau. It occupies the northern central part of the United States. It ...

. The product had a

capital investment Investment is traditionally defined as the "commitment of resources into something expected to gain value over time". If an investment involves money, then it can be defined as a "commitment of money to receive more money later". From a broade ...

of $2,000,000. Breeze began with an advertising campaign in seventeen newspapers, covering six markets. The Federal Advertising Agency was responsible for advertising coordination. In 1956, a box of king-size Breeze was offered with a free Cannon Mills Company bath towel and a fifty-cent voucher for buying, in

Albuquerque, New Mexico Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...

.''Advertising'',

Albuquerque Journal The ''Albuquerque Journal'' is the largest newspaper in the U.S. state of New Mexico. History The ''Golden Gate'' newspaper was founded in June 1880. In the fall of 1880, the owner of the ''Golden Gate'' died and Journal Publishing Company was ...

, May 4, 1956, pg. 33. A commercial aired nationally as part of the CBS Television Network program Love is a Many Splendored Thing in December 1967 also featured the "free towel with every box" offer, and this commercial can be seen online on various websites such as the

Internet Archive The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including web ...

References

External links

Breeze - Unilever Philippines

Breeze - Unilever Singapore

Breeze - Unilever Malaysia

Breeze - Unilever Thailand
{{Unilever Unilever brands Cleaning product brands Laundry detergents