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A breastaurant is a restaurant that requires female
waiting staff
Waiting staff ( BrE), waiters () / waitresses (), or servers (AmE) are those who work at a restaurant, a diner, or a bar and sometimes in private homes, attending to customers by supplying them with food and drink as requested. Waiting staff ...
to be dressed skimpily. The term dates from the early 1990s after restaurant chain Hooters
Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with Tr ...
opened in the United States. The format has since been adopted by other restaurants, including Tilted Kilt Pub & Eatery, Twin Peaks
''Twin Peaks'' is an American Surrealist cinema, surrealist Mystery film, mystery-Horror film, horror Drama (film and television), drama television series created by Mark Frost and David Lynch. It Pilot (Twin Peaks), premiered on American Broad ...
, Ojos Locos
Ojos Locos Sports Cantina is a chain of Mexican-themed sports bars and restaurants based in Dallas, Texas, and having locations throughout the American Southwest. The chain is known for its waitresses (called "chicas") who wear cleavage- and midr ...
, Bikinis Sports Bar & Grill
Bikinis Sports Bar & Grill was a chain of sports bars and restaurants located in Texas. The restaurant chain was known for its scantily-clad waitresses, called "Bikini Babes", whose uniforms consist of its eponymous bikini tops, cowboy boots, and ...
, The WingHouse Bar & Grill, Redneck Heaven, and Bombshells Bar & Grill.
These restaurants often use a sexual double-entendre
A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that would be too socially unacc ...
brand name and may also be themed. The restaurants may offer perks for customers, such as alcoholic drink
Drinks containing alcohol (drug), alcohol are typically divided into three classes—beers, wines, and Distilled beverage, spirits—with alcohol content typically between 3% and 50%. Drinks with less than 0.5% are sometimes considered Non-al ...
s and flirty servers.
History
Hooters
Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with Tr ...
is credited as the first breastaurant, having operated since 1983. Other companies soon adopted the format. According to food industry research firm Technomic, the top three breastaurant chains in the United States after Hooters each had sales growth of 30% or more in 2011.
In October 2012, Bikinis Sports Bar & Grill
Bikinis Sports Bar & Grill was a chain of sports bars and restaurants located in Texas. The restaurant chain was known for its scantily-clad waitresses, called "Bikini Babes", whose uniforms consist of its eponymous bikini tops, cowboy boots, and ...
successfully registered the term "breastaurant" as a trademark with the United States Patent and Trademark Office
The United States Patent and Trademark Office (USPTO) is an List of federal agencies in the United States, agency in the United States Department of Commerce, U.S. Department of Commerce that serves as the national patent office and trademark ...
; but as of May 24, 2019, the trademark lapsed under section 8, "Continued use not filed within Grace Period". Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018.
Male variations
Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016. In Japan, there are pop-up establishments such as Macho Cafe and Macho Meat Shop, where brawny men serve food and drinks.Criticism
Breastaurants have been criticized for sexually objectifying women.See also
* Betel nut beauty * Bikini barista *Butler café
A butler is a person who works in a house serving and is a domestic worker in a large household. In great houses, the household is sometimes divided into departments, with the butler in charge of the dining room, wine cellar, and pantry. Some al ...
*Café con piernas
Café con piernas (Spanish for "coffee with legs") is a coffee shop style popular in Chile where the service staff are all or nearly all attractive women dressed in revealing clothing.Gallardo, Eduardo (13 October 1998)Coffee With Legs' Offends So ...
*Cosplay restaurant
are theme restaurants and pubs that originated in Akihabara, Tokyo, Japan, around the late 1990s and early 2000s. They include and , where the service staff dress as elegant maids, or as butlers. The staff treat the customers as '' masters'' a ...
*Hooters Air
Hooters Air was an airline headquartered in Myrtle Beach, South Carolina, United States. Hooters Air flights were operated by Winston-Salem, North Carolina–based Pace Airlines both as ad hoc private charters, and as scheduled USDOT public cha ...
*Host and hostess clubs
A hostess club is a type of night club found primarily in Japan which employs mostly female staff and caters to men seeking drinks and attentive conversation. Host clubs are a similar type of establishment where mostly male staff attend to women ...
*Maid café
are a subcategory of cosplay restaurants found predominantly in Japan and Taiwan. In these cafés, waitresses, dressed in maid costumes, act as servants, and treat customers as masters (and mistresses) as if they were in a private home, rather ...
*Playboy Club
The Playboy Club was initially a chain of nightclubs and resorts owned and operated by Playboy Enterprises. The first Playboy Club opened in Chicago in 1960. Each club generally featured a Living Room, a Playmate Bar, a Dining Room, and a Club ...
* Sip 'n Dip Lounge
*Wet T-shirt contest
A wet T-shirt contest is a competition involving exhibitionism, typically in the form of a stage show featuring young female contestants at a nightclub, bar, or resort. Wet T-shirt contestants generally wear thin white or light-colored T-shirts ...
*No-pan kissa
are Prostitution in Japan, Japanese sex establishments offering food and drinks served by waitresses wearing short skirts with no underwear. The floors, or sections of the floor, are sometimes mirrored.
Shops generally operate under a "no-touch" ...
References
{{reflist Erotica Restaurants by type Sexualization